share_log

PlayStation 5 Sales Slide: What's Behind Sony's Latest Numbers?

PlayStation 5 Sales Slide: What's Behind Sony's Latest Numbers?

PlayStation 5銷量下滑:索尼最新數據背後的原因是什麼?
Benzinga ·  08/07 15:38

Sony Group Corp's (NYSE:SONY) PlayStation 5 has reached an impressive milestone of 61.7 million units sold since its 2020 launch.

自2020年推出以來,索尼集團(紐交所:SONY)的PlayStation 5已經售出了驚人的6170萬台。

However, the company's latest financial results reveal a decline in year-over-year sales, dropping from 3.3 million units sold in the first quarter of the 2024 financial year to 2.4 million units in the same period of the 2025 financial year, covering April to June 2024, IGN reported.

然而,公司最新的財務結果顯示,銷售額同比下降,從2024財年第一季度銷售330萬臺下降到同期的2025財年第二季度銷售240萬台,涵蓋了2024年4月至6月,據IGN報道。

This decline, while notable, was somewhat anticipated. Sony had previously adjusted its overall PS5 sales target for the financial year to 18 million units, down from the previous year's 21 million. Initially, the company aimed for 25 million units, but ultimately closed the year with 20.8 million units sold—a record for PS5 sales despite missing the target.

雖然這種下降是值得注意的,但有些情況是可以預料的。索尼此前已經將其財年PS5總銷售目標從2100萬下調到了1800萬。最初,該公司的目標是2500萬單位,但最終卻以2080萬台的成績創下了PS5銷售新紀錄——儘管未達預期目標。

Analyzing The Sales Decline

分析銷售下降

Several factors contribute to the recent dip in PS5 sales. One significant element is the absence of new exclusive titles from major franchises.

多個因素導致了PS5銷售最近的下滑。其中一個顯著的因素是缺乏來自主要遊戲系列的新獨家遊戲。

Sony has indicated that this financial year will not see releases from its heavyweight series like Spider-Man, God of War, The Last of Us, Ratchet and Clank, Horizon, or Ghost of Tsushima. Without these blockbuster exclusives driving hardware sales, the numbers are naturally lower.

索尼表示,今年財年不會推出像《蜘蛛俠》、《戰神》、《最後的我們》、《瑞奇與拉基》、《地平線》或《鬼滅之刃》等重量級系列的新作。缺少這些暢銷獨佔遊戲帶動硬件銷售,自然導致數字下降。

Moreover, the broader gaming landscape has been influenced by a range of economic and supply chain issues. The global semiconductor shortage, which has affected various tech sectors, also impacted the availability of PS5 units. Although this situation has improved over time, it still plays a role in the fluctuating sales figures.

此外,更廣泛的遊戲領域受到了各種經濟和供應鏈問題的影響。全球的半導體短缺影響了PS5的供應情況。儘管這種情況隨着時間的流逝已經有所改善,但它仍然在波動的銷售數字中扮演着一定的角色。

Engaging The User Base

讓用戶積極參與

Despite the hardware sales dip, Sony's engagement metrics tell a more nuanced story. Monthly active users—a key performance indicator reflecting audience engagement and potential for subscription and software sales—increased from 108 million in the first quarter of the previous financial year to 116 million this year. This suggests that while fewer new consoles are being sold, those who already own a PS5 are actively using it.

儘管硬件銷售量下降,但索尼的參與度指標告訴我們一個更加細緻的故事。月活躍用戶數——反映觀衆參與和潛在訂閱和軟件銷售的關鍵績效指標——從上一財年第一季度的10800萬增加到了今年的11600萬。這表明,雖然新控制檯銷售較少,但那些已經擁有PS5的用戶正在積極使用它。

Looking Ahead

展望未來

Sony's strategy appears to be shifting towards leveraging its existing user base while preparing for future game releases. The company has a history of releasing major titles that drive console sales, and anticipation is building for what comes next.

索尼的策略似乎正在轉向利用其現有用戶群體,同時爲未來的遊戲發佈做準備。該公司有發佈帶動主機銷售的重要遊戲的歷史,人們對未來會推出什麼遊戲充滿了期待。

In the meantime, Sony continues to expand its ecosystem. With the recent acquisition of Bluepoint Games and the development of new titles, the PlayStation brand remains a strong player in the gaming industry. Bluepoint's expertise in creating high-quality remakes, as seen with Demon's Souls, adds to Sony's portfolio of exclusive titles.

與此同時,索尼繼續擴展其生態系統。通過收購Bluepoint Games和開發新遊戲,PlayStation品牌仍然是遊戲行業的強勁玩家。Bluepoint在創建高質量重製版遊戲方面的專業知識(如Demon's Souls)將爲索尼的獨佔遊戲廣泛客戶群提供增值服務。

  • Design Your Own Controller: PlayStation's Latest Patent Explained
  • 設計自己的控制器:PlayStation的最新專利解析

Image credits: Unsplash.

圖片來源: Unsplash。

声明:本內容僅用作提供資訊及教育之目的,不構成對任何特定投資或投資策略的推薦或認可。 更多信息
    搶先評論