Rival Technologies and Reach3 Insights See Significant Year-over-year Profitable Growth, Driven by Extensive Platform Sales and Blue-Chip Client Expansion
Rival Technologies and Reach3 Insights See Significant Year-over-year Profitable Growth, Driven by Extensive Platform Sales and Blue-Chip Client Expansion
New brands working with Rival Tech and Reach3 include Cash App, Keurig Dr Pepper, John Deere, Kraft Heinz, Dairy Farmers of America, McCormick, Kontoor Brands, Feastables, and many others. They join an already impressive list of brand customers that are seeking rich, in-the-moment insights to help them deeply understand their audiences.Mobile-first, conversational platform gains traction in the marketplace, confirming the high value of its approach to consumer research
移動優先、對話式平台在市場上受到了追捧，證實了其消費者研究方法的高價值
VANCOUVER, BC and CHICAGO, Aug. 8, 2024 /PRNewswire/ -- Rival Technologies and Reach3 Insights, pioneers of mobile-first conversational research methods and technology, have announced a large increase in adoption of the Rival Platform in the first half of 2024. Year-over-year growth in new business for the platform sits at 260%, and new customers are adopting the technology on a larger scale as average deal size also increased by 93% over 2023. Combined EBITDA for both companies grew 84% compared to the same period last year.
2024年上半年，移動優先對話式研究方法和技術的先驅Rival Technologies和Reach3 Insights宣佈Rival平台的採用量大幅增加。平台的新增業務同比增長率爲260%，新客戶群體也正在更大規模地採用這項技術，因爲2023年的平均交易規模增長了93%。兩家公司的EBITDA合併增長了84%，與去年同期相比。
"When we started Rival and Reach3, it was driven by a belief that every research interaction is a brand interaction and an opportunity for companies to connect with their customers in a more meaningful way," said Andrew Reid, CEO and Founder of Rival Technologies. "This level of growth is a reflection of a need for a mature solution that addresses persistent shortcomings of traditional research."
"當我們開始創立Rival Technologies和Reach3 Insights時，我們堅信每一個研究互動都是品牌互動，也是企業與顧客建立聯繫的機會，"Rival Technologies的CEO和創始人Andrew Reid說。"這種 成長的水平反映出人們需要一種成熟的解決方案，來解決傳統研究持續存在的缺陷。"
New brands working with Rival Tech and Reach3 include Cash App, Keurig Dr Pepper, John Deere, Kraft Heinz, Dairy Farmers of America, McCormick, Kontoor Brands, Feastables, and many others. They join an already impressive list of brand customers that are seeking rich, in-the-moment insights to help them deeply understand their audiences.
與Rival Technologies和Reach3合作的新品牌包括Cash App, keurig dr pepper, John Deere, Kraft Heinz, Dairy Farmers of America, McCormick, Kontoor Brands, Feastables等等。它們加入了已經龐大的品牌客戶名單，這些客戶正在尋求即時深入了解他們的受衆群體的見解。
"Increasing adoption by blue-chip clients across a wide variety of industries is a testament to how effective our AI-accelerated, mobile chat-based conversational research techniques can be in driving measurable business impact," said Matt Kleinschmit, CEO and Founder of Reach3 Insights. "By evolving traditional consumer research approaches to take full advantage of the speed and authenticity of conversational AI, brands are able to more quickly understand the emotions and context that are actually driving customer behaviors, underscoring why I continue to believe that modern, conversational techniques represent the future of consumer research."
"跨越各種行業的大型客戶增加使用，證明了我們AI加速的移動聊天式對話式研究技術對於推動業務產生有形影響的有效性," Reach3 Insights的CEO和創始人Matt Kleinschmit說。"通過將傳統的消費者研究方法發展成利用對話式人工智能的速度和可靠性的全新方法，品牌能夠更快地了解實際驅動客戶行爲的情緒和語境，這也是我繼續相信現代對話式技術代表消費者研究未來的原因之一。"
Rival Technologies and Reach3 Insights' speed in implementing AI to create efficiencies across the entire research process has contributed to this significant growth. The company's newly formed Rival Labs, an innovation sandbox for future tech and innovation in conversational research, works directly with partners, customers and industry leaders to rapidly experiment and implement new AI-driven platform features. One of the Labs' recent experiments resulted in an AI Probing feature that captured greater depth and more thoughtful responses from qualitative open-ended questions than traditional approaches. This was featured at Quirk's New York during a presentation with ŌURA.
Rival Technologies和Reach3 Insights在實現人工智能的速度方面，可以有效提高整個研究過程的效率，這也是這種驚人增長的原因之一。這家公司新成立的Rival Labs，是一個未來技術和對話式研究創新的實驗場地，與合作伙伴、客戶和行業領導者直接合作，快速進行實驗並實施新的基於人工智能的平台功能。實驗室最近進行的一個實驗結果是AI深入探究功能，這種功能對於定性開放性問題所獲得的深度和更有思想性的回答比傳統方法更好。這項功能被ŌURA在Quirk's New York上展示出來。
Rival and Reach3's conversational research methodology removes the "test taking" aspect of surveys, creating meaningful connections with individuals who feel at ease sharing genuine, real-time feedback. Customers and clients that have adopted this approach see an average completion rate of 87% and recontact rates of over 65%, both much higher than the industry average.
Rival和Reach3的對話式研究方法消除了調查中"測試作業"的方面，與感覺舒適，分享真實實時反饋的個人建立了有意義的聯繫。採用這種方法的客戶和客戶端看到的完成率平均爲87%，重新聯繫率超過65%，都遠高於行業平均水平。
About Rival Tech and Reach3
Rival Technologies and Reach3 Insights are the pioneers in conversational research and the leading authority on insight communities. Rival's mobile-first, conversational platform helps transform conventional surveys into personalized research experiences that emulate the way people communicate today. Reach3 is an award-winning full-service consulting firm that uses immersive, in-the-moment research designs and dynamic digital storytelling to deliver deep experiential insights. Amplified by AI, Rival and Reach3's conversational research approach delivers higher response rates, deeper engagement, and faster time-to-insights. To learn why brands like Coca-Cola, Dell Technologies, Kimberly-Clark, and Warner Bros. have made the switch to conversational, please visit rivaltech.com or reach3insights.com.
關於Rival Technologies和Reach3，Rival Technologies和Reach3 Insights是對話式研究的先驅，也是深入洞察社群方面的領先機構。Rival的移動優先對話式平台幫助將傳統調查轉化爲個性化的研究體驗，模擬人們今天的溝通方式。Reach3是一家獲獎的全服務諮詢公司，採用沉浸式、實時互動式研究設計和動態數字敘述，提供深入的體驗式洞見。藉助人工智能的增強，Rival和Reach3的對話式研究方法提供了更高的回應率、更深入的參與度和更快的見解到達時間。欲了解像可口可樂、戴爾科技、金佰利和華納兄弟這樣的品牌爲何轉向對話式，請訪問rivaltech.com或reach3insights.com。
Rival Technologies和Reach3 Insights是會話式研究的先驅和洞察社區的領先權威。Rival的移動優先、會話式平台有助於將常規調查轉化爲個性化的研究體驗，模擬人們今天溝通的方式。Reach3是一家屢獲殊榮的全方位諮詢公司，採用沉浸式、當下即時的研究設計和動態數字敘事，提供深入的體驗式洞察。由人工智能擴大放大，Rival和Reach3的會話式研究方法提供更高的響應率、更深入的參與和更快的洞察速度。要了解爲什麼可口可樂、戴爾科技、金佰利和華納兄弟等品牌已經切換到會話式研究，請訪問rivaltech.com或reach3insights.com。
Media contact: Marie Melsheimer, [email protected], +1-541-815-3951
媒體聯繫人：Marie Melsheimer，[email protected]，+1-541-815-3951
SOURCE Rival Technologies
SOURCE Rival Technologies
