Amazon Boosts Recruitment Efforts In China, Targets Rivalry With Temu: Report
Amazon Boosts Recruitment Efforts In China, Targets Rivalry With Temu: Report
Amazon has reduced its consumer-focused operations in China. It ended its domestic e-commerce service in 2019 and recently shut down its Kindle e-book service.Amazon.Com Inc (NASDAQ:AMZN) is intensifying its efforts to recruit more sellers in China. It aims to expand its affordable product offerings in the U.S. and other markets to compete with Chinese rivals like PDD Holdings Inc's (NASDAQ:PDD) Temu.
亞馬遜公司（納斯達克股票代碼：AMZN）正加強其在中國招募更多賣家的努力。它旨在擴大其在美國和其他市場的經濟產品供應，以與中國的競爭對手，例如pdd holdings的temu競爭。
Other Chinese e-commerce rivals included Alibaba Group Holding Limited (NYSE:BABA) and JD.com, Inc (NASDAQ:JD).
其他中國電子商務競爭對手包括亞馬遜集團控股有限公司(NYSE: 紐交所:BABA)和京東公司(納斯達克:JD)。
In late July, Amazon hosted an event for online sellers in Shenzhen, Guangdong province, promising support for their global market entry, Nikkei Asia reports.
據Nikkei Asia報道，今年7月底，亞馬遜在廣東深圳爲在線賣家舉辦了一個活動，承諾支持他們進入全球市場。
Amazon has reduced its consumer-focused operations in China. It ended its domestic e-commerce service in 2019 and recently shut down its Kindle e-book service.
亞馬遜已經減少了其面向消費者的業務在中國的運營。它在2019年結束了其國內電子商務服務，最近關閉了其Kindle電子書服務。
However, Amazon is now re-evaluating China as a source of goods for its global markets and is actively cultivating sellers there.
然而，亞馬遜現在正在重新評估中國作爲其全球市場的貨源，並積極培養在那裏的賣家。
In 2024, Amazon opened new offices in Wuhan, Hubei province, and Zhengzhou, Henan province, to support sellers in surrounding areas.
2024年，亞馬遜在湖北省武漢市和河南省鄭州市開設了新辦事處，以支持周邊地區的賣家。
Amazon's China vice president told Nikkei Asia that in 2024, the company plans to host dozens of events for thousands of sellers.
亞馬遜中國副總裁告訴日經亞洲，該公司計劃在2024年舉辦數十個爲數千名賣家舉辦的活動。
Additionally, Amazon is building a framework to deliver Chinese products to the U.S. at lower prices.
此外，亞馬遜正在建立一個框架，以更低的價格將中國產品運送到美國。
Amazon's push to develop sellers in China stems from concerns over its declining presence in the U.S. amidst the rise of low-cost online shopping services like Temu and Shein.
亞馬遜推動在中國發展賣家的原因是擔憂其在美國的存在正在下降，而低成本在線購物服務如Temu和Shein正在崛起。
Prior reports indicated Amazon's plans to launch a new website section for affordable fashion and lifestyle items, allowing Chinese sellers to ship directly to U.S. consumers.
先前的報道表明亞馬遜計劃爲實惠的時尚和生活用品推出一個新的網站部分，允許中國賣家直接向美國消費者發貨。
Alibaba secured the top spot among China's comprehensive e-commerce retailers in 2023, capturing a 46% market share. JD.com followed in second place with a GMV share of 27.2%, as per Statista.
根據Statista的數據，阿里巴巴在2023年成爲中國綜合電子商務零售商的頭號，佔46%的市場份額。京東以27.2%的GMV市場份額位居第二。
Price Actions: AMZN stock traded higher by 1.01% at $164.40 premarket at the last check Thursday.
截至上週四最後一次的盤前交易，AMZN股票以164.40美元的價格上漲了1.01%。
