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Meta CEO Mark Zuckerberg Owns Two Of The Biggest Social Media Platforms In The World. He Now Thinks This Experience On Phones Is 'Anti-Social,' And Why He's Focused On Ray-Ban Smart Glasses

Meta CEO Mark Zuckerberg Owns Two Of The Biggest Social Media Platforms In The World. He Now Thinks This Experience On Phones Is 'Anti-Social,' And Why He's Focused On Ray-Ban Smart Glasses

Meta CEO馬克·扎克伯格擁有全球最大的兩個社交媒體平台。他現在認爲手機體驗「反社交」,因此專注於雷朋智能眼鏡。
Benzinga ·  08/09 01:40

Mark Zuckerberg, the CEO of Meta Platforms Inc. (NASDAQ:META), acknowledged that the current social media experience on smartphones is "anti-social." This revelation is part of the reason why he is focusing on the development of Ray-Ban smart glasses.

Meta Platforms公司的CEO馬克·扎克伯格(NASDAQ:META)承認當前智能手機上的社交媒體體驗「反社交」。這一認識部分是他專注於研發雷朋智能眼鏡的原因之一。

What Happened: Zuckerberg, in a recent interview with South Park Commons, a San Francisco-based tech community, highlighted the limitations of the social media experience on small screens. This, he says, is a driving factor behind the development of the Ray-Ban smart glasses.

具體來說,扎克伯格在最近接受舊金山科技社區South Park Commons採訪時強調了社交媒體在小屏幕上的種種限制。他表示,這是雷朋智能眼鏡開發的主要驅動因素之一。

"When you're building social apps, it's kind of this weird thing that you primarily are delivering through this tiny little screen that people carry around," said Zuckerberg.

扎克伯格說:「當你開發社交應用時,你主要是通過人們隨身攜帶的這個微小的屏幕來傳遞信息,這有點奇怪。」

Meta, the parent company of major social media platforms like Facebook, Instagram, WhatsApp, and Threads, is looking to revolutionize the social media experience. According to Statista, Meta has 3.5 billion – or a little less than half the world's population – using one of its services at least once a month.

Meta是Facebook、Instagram、WhatsApp和Threads等主要社交媒體平台的母公司,正在尋求革命性地改變社交媒體體驗。根據Statista的數據,Meta擁有35億用戶,接近全球人口的一半,他們每月至少使用其中一項服務。

However, Zuckerberg believes that the current format, primarily accessed through small, brightly lit screens, is "anti-social."

然而,扎克伯格認爲,當前的社交媒體形式主要通過小而明亮的屏幕訪問,是「反社交的」。

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"It's part of the reason why I care so much about glasses. It's just such a more natural thing," said Zuckerberg.

「這就是爲什麼我如此關注眼鏡的一部分原因。這是一件更自然的事情,」扎克伯格說。

The Ray-Ban smart glasses, announced in 2020, offer features such as photo-taking, Instagram live streaming, and the use of Meta's AI assistant for queries. Despite not having augmented reality like the Meta Quest virtual reality headset, Zuckerberg is confident that the wearable tech will gain popularity.

2020年發佈的雷朋智能眼鏡具有拍照、Instagram直播和使用Meta的人工智能助手查詢等功能。儘管沒有Meta Quest虛擬現實耳機的增強現實功能,但扎克伯格相信可穿戴技術將會變得更受歡迎。

Why It Matters: Zuckerberg's acknowledgment of the limitations of the current social media experience aligns with the ongoing evolution of wearable tech. Meta's Ray-Ban smart glasses have been gaining traction in the market, with the company acquiring a 5% stake in EssilorLuxottica (OTC:ESLOY) to bolster the development of the device.

扎克伯格承認當前社交媒體體驗的限制,這與可穿戴技術的持續演進相一致。Meta的雷朋智能眼鏡已在市場上獲得了廣泛的認可,該公司還收購EssilorLuxottica(OTC:ESLOY)5%的股份,以加強該設備的研發。

Rival Apple Inc. (NASDAQ:AAPL) is reportedly developing a potential competitor to Meta's smart glasses, named Apple Glass. However, it may not hit the market for several years more.

競爭對手蘋果公司(NASDAQ:AAPL)正在開發一個潛在的與Meta智能眼鏡相競爭的智能眼鏡,名爲Apple Glass。然而,可能還需要幾年才能上市。

Moreover, EssilorLuxottica, the maker of Ray-Ban, has attracted interest from other major tech companies, including Alphabet Inc.'s (NASDAQ:GOOGL) (NASDAQ:GOOG) Google, for potential partnerships.

此外,雷朋製造商EssilorLuxottica還引起了其他主要科技公司的關注,包括Alphabet Inc(NASDAQ:GOOGL)(NASDAQ:GOOG)的谷歌,以尋求潛在合作伙伴關係。

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Photo courtesy: Ray-Ban

照片提供: Ray-Ban

This story was generated using Benzinga Neuro and edited by Kaustubh Bagalkote

本報道使用Benzinga Neuro生成,並由Kaustubh Bagalkote

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