Marin Software Incorporated (NASDAQ:MRIN) shares are trading higher after the company enhanced its integrations with Reddit, Inc. (NYSE:RDDT) and X (formerly Twitter).

The deal allows marketers to leverage Marin's AI-driven intelligence, optimization, and automation to target users on these platforms.

Notably, Reddit has over 91 million daily active users across diverse communities, and X, which attracts more than 500 million monthly active users, provides extensive, engaged audiences for marketers.

Marin enables marketers to manage, optimize, and adjust campaigns on Reddit and X with unified analytics and AI-driven automation.

Chris Lien, CEO of Marin Software, said, "Integrating Reddit and X into our ecosystem allows us to provide industry-leading intelligence, optimization, and automation for digital marketers across all channels."

In June, Marin Software announced upgrades to its Amazon integration, which included Sponsored TV, non-endemic advertising, and access to the Demand-Side Platform (DSP) globally.

Earlier this month, Marin reported a second-quarter FY24 adjusted EPS loss of $0.52 and sales of $4.04 million, which declined from $4.36 million last year.

Price Action: MRIN shares are up 19.34% at $2.16 premarket at the last check Friday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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