VIVA Creative Wins Honda's Challenging Spirit Award
VIVA Creative Wins Honda's Challenging Spirit Award
WASHINGTON, Aug. 15, 2024 /PRNewswire/ -- VIVA Creative, a prominent experiential marketing agency, received Honda's Challenging Spirit Award, presented at Honda's 2024 Indirect Procurement Supplier Conference in Dublin, Ohio. This award celebrates suppliers who exemplify Honda's core value of going above and beyond to surpass expectations in delivering services and projects.
2024年8月15日，美國華盛頓/美通社——知名體驗營銷機構 VIVA Creative 在俄亥俄州都柏林舉行的本田間接採購供應商會議上榮獲本田的挑戰精神獎。此獎項表彰了那些體現本田核心價值的供應商，這些供應商在提供服務和完成項目時，超越一切期望，勇破山河。
Honda's Challenging Spirit Award recognizes VIVA Creative's pivotal role as the production partner for the Honda Battle of the Bands (HBOB), enhancing its legacy as the premier Historically Black Colleges and Universities (HBCU) band competition in the country. Collaborating with Honda, VIVA led an eight-month pre-event campaign to showcase the vibrant culture of HBCUs through various initiatives, including a four-part docuseries, a voting campaign, and creating over 100 social media assets. The effort culminated in a highly energetic live event entertaining both in-person and virtual audiences with dynamic performances, a Honda Royal Fleet procession, and a halftime show featuring artist 2 Chainz, hosted by celebrities Rickey Smiley and Loni Love. The event included a student-focused Unity Dinner hosted by Wild n' Out, fostering community through interactive games and entertainment.
本田的挑戰精神獎表彰了VIVA Creative作爲本田樂隊大戰（HBOB）的製作夥伴在其中扮演的決定性角色，增強了其作爲美國頂尖歷史性黑人學院和大學（HBCU）樂隊比賽的聲譽。VIVA Creative與本田合作，領導了爲期八個月的預活動，通過各種舉措，包括四集紀錄片、投票活動和製作100多個社交媒體資產，展示了HBCU的充滿活力的文化。此努力最終在高精彩的現場活動中達到了高度的娛樂效果，同時面向現場和虛擬觀衆呈現了極具個性的表演、本田王室車隊展示和由名人Rickey Smiley和Loni Love主持的2 Chainz歌手中場演出。該活動包括由 Wild n' Out 主持的以學生爲重點的團結晚宴，通過互動遊戲和娛樂活動促進社區合作。
"As a woman and minority-owned agency, Honda recognizes that VIVA Creative's certified diverse supplier status is a key driver in our team's exceptional creativity, teamwork, and service," says Lorne Greene, CEO of VIVA Creative. "Our team is thrilled to embrace our 'challenging spirit' as we co-create with Honda to bring HBOB 2025 to life. For the first time ever, this iconic event will be hosted on the West Coast at the stunning SoFi Stadium."
「作爲一家由女性和少數族裔擁有的機構，本田認識到 VIVA Creative 的認證多元供應商地位是我們團隊出色的創造力、團隊合作和服務的關鍵驅動程序，」 VIVA Creative 的首席執行官 Lorne Greene 說道，「我們的團隊非常高興能夠擁抱我們的'挑戰精神'，與本田共同創造 HBOb 2025 的活動。這是這一標誌性活動首次在西海岸華麗的SoFi體育場舉辦。」
About VIVA Creative
關於 VIVA Creative
VIVA Creative is a worldwide leader in experiential marketing, crafting unforgettable brand experiences that engage audiences and achieve results. Two decades strong, VIVA leads the industry with fresh creativity and production ingenuity, delivering award-winning events, content, digital activations, and brand campaigns worldwide.
VIVA Creative 是全球領先的體驗營銷公司，打造令人難忘的品牌體驗，吸引受衆並取得成果。20 年的經驗讓VIVA以新鮮的創意和製作工藝領導着行業，爲全球提供獲獎的活動、內容、數字激活和品牌廣告。
For more information, please contact:
Emily Greene
President
VIVA Creative
301-670-9700
[email protected]
欲知詳情，請聯繫：
Emily Greene
總裁
VIVA Creative
301-670-9700
[email protected]
For further information on how VIVA Creative can energize your brand through experiential marketing, visit .
如果您想了解更多關於 VIVA Creative 如何通過體驗營銷來提升品牌的信息，請訪問。
SOURCE VIVA Creative
來源：VIVA Creative