Apple Inc. is reportedly in the process of developing a new product: a tabletop robot. This move is seen by industry analysts as a significant gamble.
What Happened: Rumors about new Apple hardware have been swirling for months, as reported by Business Insider. The tech behemoth appears to be shifting its focus towards a new direction: a tabletop robot.
According to Bloomberg's Mark Gurman, the device will feature a large display similar to an iPad and a robotic arm capable of 360-degree movement. The project is said to have the support of top Apple executives, including CEO Tim Cook.
The device could potentially be released as early as 2026 or 2027, with a possible price tag of around $1,000. This is considerably less expensive than the latest iPad, which costs over $3,000 with accessories. However, Apple has yet to comment on these reports.
Despite the apparent backing from Apple's top brass, some industry analysts remain doubtful. William Kerwin, an analyst at Morningstar, expressed skepticism about the success of this rumored device, drawing comparisons with Meta's Portal, a similar home device that was discontinued.
"We're somewhat skeptical about the success of this rumored device, or if it'll ever even get produced," he told the outlet.
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Apple, a company known for setting trends and creating demand, could face a challenge convincing the market of the device's potential. As Kerwin pointed out, "Any new products are essentially a drop in the bucket compared to the iPhone, which remains the firm's largest driver at half of revenue."
"We think a 'robotic limb' seems outside of Apple's core competencies. We could see a less complex Echo-like device being successful for Apple, especially with its newfound generative AI software capabilities," Kerwin said.
Why It Matters: Apple's venture into the realm of robotics signals a potential shift in the company's product strategy. While the company has been known for its innovative products, this move into robotics could be seen as a risky venture.
However, if successful, it could also establish Apple as a leader in the emerging field of home robotics. The success or failure of this product could have significant implications for Apple's future direction and its position in the tech industry.
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This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
據報道,蘋果公司正在開發一款新產品:桌面機器人。行業分析師認爲,這是一項重大的賭博。
據《商業內幕》報道,關於新的蘋果硬件的傳言已在流傳數月。這家科技巨頭似乎正在向一個新方向轉移:桌面機器人。
據彭博社的馬克·古爾曼(Mark Gurman)報道,該設備將擁有類似iPad的大屏幕顯示器和能夠360度移動的機械臂。該項目據說得到了包括CEO蒂姆·庫克在內的一些高層管理人員的支持。
這款設備可能最早在2026年或2027年發佈,售價可能爲約1000美元。這比最新的iPad和配件售價3000多美元要便宜得多。然而,蘋果尚未對這些報告發表評論。
儘管得到了蘋果高層的明確支持,但一些行業分析師仍存疑。晨星的分析師威廉·科爾溫(William Kerwin)對這個傳聞的成功表示懷疑,並將其與Meta的Portal進行了比較,後者是一種相似的家庭設備,但已經停止生產。
他告訴該出版物:「我們對這個傳聞設備的成功感到有些懷疑,或者它根本不會被生產出來。」
還閱讀:蘋果眼睛Meta公司,可能達成顛覆性的人工智能合作
作爲一個以設定趨勢和創造需求而著稱的公司,蘋果可能會面臨說服市場相信這款設備潛力的挑戰。正如科爾溫所指出的那樣,「任何新產品在銷售額佔公司營收的一半的iPhone面前都微不足道。」
「我們認爲『機械臂』似乎超出了蘋果的核心能力範疇。我們可以看到一款類似Echo的複雜程度較低的設備對蘋果來說可能會成功,特別是隨着其新發現的生成式人工智能軟件的能力。」 科爾溫表示。
蘋果公司涉足機器人領域,標誌着該公司的產品戰略可能出現了轉變。儘管該公司以其創新產品而聞名,但這次進軍機器人領域可能被視爲一筆冒險投資。
然而,如果成功,它也可以使蘋果成爲家庭機器人新興領域的領導者。這款產品的成功或失敗可能對蘋果未來的方向和其在科技行業中的地位產生重大影響。
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