Listrak Announces Enhanced AI-Powered App for Shopify Merchants
Listrak Announces Enhanced AI-Powered App for Shopify Merchants
Expanded Offering Provides Marketers with Supercharged Cross-Channel Personalization and Automation
擴展的產品爲營銷人員提供了增強的跨渠道個性化和自動化
LITITZ, Pa., Aug. 19, 2024 /PRNewswire/ -- Listrak, the leading provider of cross-channel marketing automation for retailers and a member of the Shopify Plus Certified App Program, today announced a major expansion of its longstanding app for Shopify, serving high-growth enterprises.
賓夕法尼亞州利蒂茨,2024 年 8 月 19 日 /PRNewswire/ — Listrak是零售商跨渠道營銷自動化的領先提供商,也是Shopify Plus認證應用計劃的成員,今天宣佈對其長期使用的Shopify應用程序進行重大擴展,爲高增長企業提供服務。
This expansion of Listrak's app for Shopify, whose mutual clients include Sol de Janeiro, Marc Fisher Footwear, 7 For All Mankind, Bluemercury, Anastasia Beverly Hills and Coola, empowers marketers with the tools to enrich and augment their first-party customer data, delivering new enhanced levels of personalization, segmentation, and automation across email, mobile, and push marketing channels. As part of the enhanced offering, Listrak joins a small group of trusted apps that are seamlessly integrated with Shopify Server Pixel data.
Listrak的Shopify應用程序的此次擴展,其共同客戶包括索爾·德熱內盧、Marc Fisher Footwear、7 For All Mankind、Bluemercury、Anastasia Beverly Hills和Coola,爲營銷人員提供了豐富和增強第一方客戶數據的工具,在電子郵件、移動和推送營銷渠道上實現更高的個性化、細分和自動化水平。作爲增強版產品的一部分,Listrak加入了一小部分可信應用程序,這些應用程序與Shopify Server Pixel數據無縫集成。
"Today's announcement is great news for brands on Shopify," said Ross Kramer, CEO of Listrak. "As e-commerce personalization becomes increasingly sophisticated, marketers have no room for error. Our enhanced integration with Shopify ensures marketers have access to more data, analytics and tools supporting predictability to drive meaningful outcomes."
Listrak首席執行官羅斯·克萊默說:「今天的宣佈對Shopify上的品牌來說是個好消息。」「隨着電子商務個性化變得越來越複雜,營銷人員沒有出錯的餘地。我們加強了與 Shopify 的整合,確保營銷人員能夠獲得更多支持可預測性的數據、分析和工具,從而推動有意義的結果。」
"Listrak and Shopify together create the ultimate marketing powerhouse, preparing merchants for what's next in e-commerce," said Leah Beitler, VP, Partnerships, Listrak. "We are leveraging the power of AI to ensure seamless cross-channel marketing that creates meaningful customer experiences, conversions and increases lifetime value."
Listrak合作伙伴關係副總裁利亞·貝特勒說:「Listrak和Shopify共同創造了終極的營銷力量,爲商家爲電子商務的下一步做好了準備。」「我們正在利用人工智能的力量來確保無縫的跨渠道營銷,從而創造有意義的客戶體驗、轉化率並增加終身價值。」
Listrak's Enhanced AI Integration for Shopify Includes:
Listrak 爲 Shopify 提供的增強型 AI 集成包括:
- AI Identity Resolution: Listrak's AI identity resolution integrates seamlessly with the Shopify server pixel to unify and enrich customer profiles, enabling more precise and highly personalized marketing campaigns.
- AI-Powered Predictive Segmentation: Leverage AI predictive models, including Likelihood to Purchase and Lifecycle Stage, to deliver more precise and relevant messages. Maximize impact across top-performing channels while minimizing wasted spend.
- AI-Driven Product Recommendations: Present the most relevant and targeted products with Listrak's advanced AI Product Recommendations, powered by identity resolution and unified customer data, while maintaining full creative and strategic control.
- Seamless Data Sync: Keep your data current and accurate with real-time synchronization, seamlessly updating customer, order, and product catalog information from Shopify.
- Automated Coupon Generation: Provide timely incentives that resonate with customers through automatic coupon generation for cross-channel triggered campaigns.
- 人工智能身份解析:Listrak 的人工智能身份解析與 Shopify 服務器像素無縫集成,以統一和豐富客戶檔案,從而實現更精確、高度個性化的營銷活動。
- 人工智能驅動的預測分割:利用人工智能預測模型,包括購買可能性和生命週期階段,提供更精確、更相關的信息。最大限度地提高績效最佳渠道的影響力,同時最大限度地減少支出浪費
- 人工智能驅動的產品推薦:使用Listrak的高級人工智能產品推薦來展示最相關和最具針對性的產品,該推薦由身份解析和統一的客戶數據提供支持,同時保持全面的創意和戰略控制權。
- 無縫數據同步:通過實時同步保持數據最新和準確,無縫更新來自 Shopify 的客戶、訂單和產品目錄信息。
- 自動生成優惠券:通過爲跨渠道觸發的活動自動生成優惠券,及時提供激勵措施,引起客戶的共鳴。
The integration also allows marketers to unlock the power of Shopify Tags; supercharge cross-channel subscriber growth; engage with real-time behavior campaigns; maintain compliance with integrated subscription management; and maximize personalization with enhanced custom profile fields sync.
這種集成還使營銷人員能夠解鎖 Shopify 標籤的力量;促進跨渠道訂閱者的增長;參與實時行爲活動;保持綜合訂閱管理的合規性;通過增強的自定義資料字段同步來最大限度地提高個性化程度。
The announcement comes at a time of great momentum for Listrak, which delivers powerful results for some of the world's biggest retailers. A Forrester study commissioned by Listrak found that, on average, Listrak delivers results including a 45% increase in email revenue, 40% increase in SMS revenue, 35% savings on marketing solution spend and 20% campaign team time savings.
該公告是在Listrak勢頭強勁的時刻發佈的,Listrak爲一些全球最大的零售商帶來了強勁的業績。A Forrester 學習 受Listrak委託發現,平均而言,Listrak取得的成果包括電子郵件收入增長45%,短信收入增長40%,營銷解決方案支出節省35%,活動團隊時間節省20%。
About Listrak
關於 Listrak
Listrak is the retail industry's leading cross-channel marketing platform, powering digital connections for over 1,000 retailers and brands. Listrak offers best-in-class email, text message marketing, identity resolution, and push notifications through seamless cross-channel orchestration. By unifying your data within a single, integrated platform, Listrak empowers you to deliver personalized messages precisely when and where they matter most, driving enhanced customer engagement, increased revenue, and long-term customer loyalty.
Listrak 是零售業領先的跨渠道營銷平台,爲 1,000 多家零售商和品牌提供數字連接。Listrak 通過無縫的跨渠道編排提供一流的電子郵件、短信營銷、身份解析和推送通知。通過將您的數據統一到一個集成的平台中,Listrak使您能夠在最重要的時間和地點精確地提供個性化信息,從而提高客戶參與度,增加收入和長期客戶忠誠度。
SOURCE Listrak
來源 Listrak