Promoted.ai Helps Upwork Launch Unified Search and Ads for Freelancers
Promoted.ai Helps Upwork Launch Unified Search and Ads for Freelancers
SAN FRANCISCO, CA / ACCESSWIRE / August 20, 2024 / Promoted.ai is excited to announce the integration of its powerful unified search and native ads engine with Upwork (NASDAQ: UPWK), the world's work marketplace that connects businesses with independent talent. This collaboration has led to the launch of Upwork's unified search and native ads optimization. This initiative has been a collaborative effort between Promoted.ai and Upwork's strong search, ads, and AI engineering teams.
加州舊金山/ACCESSWIRE/2024年8月20日/Promoted.ai非常高興地宣佈,將其強大的統一搜索和原生廣告引擎與Upwork(納斯達克:UPWK)集成,Upwork是連接企業和獨立人才的全球工作市場。這次合作導致了Upwork統一搜索和原生廣告優化的推出。這個舉措是Promoted.ai與Upwork強大的搜索、廣告和人工智能工程團隊的協同努力。
Upwork's Talent Marketplace, which generates approximately 86% of the company's revenue, drove overall revenue growth of 19% year-over-year to $193.1 million in Q2 2024. The implementation of Promoted's marketplace search and ads engine is aimed at enhancing Upwork's freelancer search and ads capabilities, with the goal of increasing overall hires, contract starts, and ads revenue.
Upwork的人才市場約佔公司收入的86%,使公司2024年Q2的整體收入增長19%,達到1,931萬美元。Promoted市場搜索和廣告引擎的實施旨在提升Upwork的自由工作者搜索和廣告能力,目標是增加整體招聘、合同啓動和廣告收入。
"We have already observed positive improvements in contract starts from search optimization after launch," said Sree Kamireddy, Senior Director of Product, Next Gen Search at Upwork, in a video testimonial about the Promoted.ai collaboration. "And, our recent A/B tests on delivering ads on newer surfaces have shown promising results, executed swiftly thanks to Promoted's robust platform."
Upwork的新一代搜索產品高級董事Sree Kamireddy在關於Promoted.ai合作的視頻證明中表示:「在推出後,我們已經觀察到通過搜索優化提高了合同啓動的積極改進。」「而且,我們最近在新領域進行的廣告投放的A/B測試顯示了有希望的結果,這得益於Promoted強大的平台的快速執行。」 Promoted.ai合作的視頻證明「而且,依靠Promoted強大的平台,我們最近在新的表面提供廣告的A/B測試結果顯示了有希望的結果。」
Collaborative Effort
協同努力
"Promoted's technology seamlessly integrates ads and organic search results, enabling us to deliver a more refined user experience. This synergy underscores the complex and high-scale nature of our collaboration," Kamireddy added.
Kamireddy補充道:「Promoted的技術將廣告和有機搜索結果無縫集成,使我們能夠提供更精細的用戶體驗。這種協同效應突顯了我們合作的複雜性和大規模性。」
Commitment to Quality
對質量的承諾
Kamireddy emphasized Upwork's commitment to using top-tier solutions to perfect its match engine for clients and talent. "We rely on clearly defined success metrics, ranging from contract starts to hiring manager retention rates. These metrics ensure that both immediate and long-term impacts are measured effectively."
Kamireddy強調了Upwork致力於使用一流的解決方案來完善其客戶和人才的匹配引擎。 "我們依靠明確定義的成功指標,從合同開始到招聘經理的保留率。這些指標確保了即時和長期的有效衡量。"
Measuring Unified Ad Impact
統一廣告效果的測量
Kamireddy explained the multi-faceted approach to measuring ad performance: "We ensure ad revenue growth does not compromise user experience or organic rankings. A comprehensive set of metrics helps us maintain this balance."
Kamireddy解釋了多方面測量廣告表現的方法: "我們確保廣告營收增長不會影響用戶體驗或有機排名。一套全面的指標幫助我們保持這種平衡。"
Promoted's Role
Promoted的作用
"Promoted excels in multi-objective optimization, allowing us to tweak and refine our strategies continuously. Their infrastructure supports rapid iteration, which is crucial for innovation," Kamireddy noted.
Kamireddy指出: "Promoted在多目標優化方面表現出色,使我們能夠不斷調整和改進我們的策略。他們的基礎設施支持快速迭代,這對創新至關重要。"
Continuous Improvement
持續改進
Kamireddy highlighted the value of continuous monitoring and A/B testing. "The constant updates and new model deployments through Promoted's platform allow us to see tangible improvements daily. This ongoing experimentation is vital for validating our strategies."
Kamireddy強調了持續監控和A/B測試的價值。"通過Promoted的平台不斷更新和部署新模型,使我們每天都能看到明顯的改進。這種持續的實驗對於驗證我們的策略至關重要。"
Kamireddy highly recommends Promoted, citing the team's passion and expertise, and the platform's fast-paced, innovative environment. "Promoted's combination of passion, skills, and ability to innovate makes them an exceptional partner for top engineering and AI companies."
Kamireddy強烈推薦Promoted,稱讚團隊的激情和專業知識,以及平台快節奏、創新的環境。「Promoted的激情、技能和創新能力的結合,使他們成爲頂尖工程和人工智能公司的優秀合作伙伴。」
About Promoted.ai
關於Promoted.ai
Promoted.ai is the leading relevancy engine to power marketplace search and native ads. By leveraging advanced algorithms and AI, Promoted.ai helps people find what they're looking for in marketplaces to increase user engagement and revenue.
Promoted.ai是主導市場搜索和原生廣告的相關性引擎。通過利用先進算法和人工智能,Promoted.ai幫助人們在市場中找到他們想要的,以增加用戶參與和營收。
About Upwork
關於Upwork
Upwork is the world's work marketplace that connects businesses with independent talent from across the globe. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential. Our talent community earned over $3.8 billion on Upwork in 2023 across more than 10,000 skills in categories including website & app development, creative & design, data science & analytics, customer support, finance & accounting, consulting, and operations. Learn more at upwork.com and join us on LinkedIn, Facebook, Instagram, TikTok and X.
Upwork是連接全球企業和獨立人才的世界工作市場。我們爲從個人創業公司到大型財富100強企業的所有人提供服務,通過一個強大、信任驅動的平台,使公司和人才以新的方式合作,釋放潛力。我們的人才社區在2023年在Upwork上超過10000種技能的類別中賺取了超過38億美元,包括網站和app開發、創意和設計、數據科學和分析、客戶支持、財務和會計、諮詢和運營。了解更多信息,請訪問upwork.com,並加入我們在LinkedIn、Facebook、Instagram、TikTok和X。
For more information, visit Upwork and Promoted.ai.
欲了解更多信息,請訪問Upwork和Promoted.ai。
Contact Information
聯繫信息
Angela Chang
Chief of Staff
angela@promoted.ai
紐約州希克斯維爾市達菲大道102號
angela@promoted.ai
Related Video
相關視頻
SOURCE: Promoted.ai, Inc.
來源:Promoted.ai, Inc.