Gap Launches Fall 'Get Loose' Campaign Starring GRAMMY-Nominated Global Pop Star Troye Sivan
Gap Launches Fall 'Get Loose' Campaign Starring GRAMMY-Nominated Global Pop Star Troye Sivan
The American Pop Culture Brand Celebrates Loose Denim as Both a Fit and Mindset through Dance
這個美國流行文化品牌通過舞蹈慶祝鬆垮牛仔服裝,將其視爲一種合身和心態
NEW YORK, Aug. 21, 2024 /PRNewswire/ -- Gap debuts its Fall 2024 campaign, featuring dancers and artists showcasing the brand's fall denim collection as a canvas for creativity. The campaign champions originality through fashion, music, and dance.
紐約,2024年8月21日/PR Newswire/ - Gap推出了其2024年秋季系列廣告,展示了舞者和藝術家展示該品牌秋季牛仔系列,將其作爲創意的畫布。該廣告倡導通過時尚,音樂和舞蹈來展現原創性。
The campaign, titled "Get loose," stars GRAMMY-nominated global pop star Troye Sivan and the dance group CDK Company, with direction and choreography by Sergio Reis. Set to Thundercat's viral hit "Funny Thing," the film, shot by Dan Martensen, reunites Sivan and Reis and features original choreography showcasing dancers in baggy and loose fit denim, inspiring free movement and personal style.
該名爲"Get loose"的廣告主演提名格萊美獎的全球流行音樂巨星特洛伊·西萬以及舞蹈團CDk Company,由謝爾吉奧·雷斯指導和編舞。該影片以Thundercat的病毒式熱曲"Funny Thing"爲背景,由丹·馬滕森拍攝,重聚了西萬和雷斯,並展示了原創編舞,展示穿着寬鬆和休閒風格牛仔服裝的舞者,激發了自由運動和個人風格。
"This fall, we are celebrating Gap's 55-year heritage in denim with a collection of loose styles that allow for self-expression," said Mark Breitbard, President and CEO, Gap. "Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment."
"今年秋天,我們將慶祝Gap在牛仔服裝領域55年的傳統,推出一系列鬆垮風格的服裝,使自我表達變得可能," Gap總裁兼首席執行官馬克·布萊特巴德表示。"我們的新廣告以特洛伊·西萬爲特色,完美捕捉了這一時刻的精神,展示了我們牛仔服裝的運動性,並以時尚作爲娛樂呈現。"
Gap's fall denim collection offers endless opportunities for self-expression. The cast of performers showcase the versatility of Gap's new denim assortment, styled in head–to-toe looks that celebrate both a fit and "get loose" mindset:
Gap的秋季牛仔系列爲自我表達提供了無限可能。演員陣容展示了Gap新牛仔系列的多樣性,着裝頭部至腳部的外觀展現了合身和"鬆垮"心態的雙重慶祝:
- Troye Sivan wears the Men's Baggy Jean in rigid dark wash denim with the Supima Relaxed Tee in white. Sivan also wears the '90s Loose Cargo Jean in brown styled with the Heavyweight Zip Hoodie and Corduroy Jacket in his second look.
- The cast of dancers wear a range of Gap's new fall denim in seasonal washes and fits. Key styles include the women's Baggy, Extra Baggy, and Horseshoe Jeans, plus men's '90s Loose Jean, Baggy Jean, and Denim Cargos paired with classic tees, shirting, and utility pieces.
- Troye Sivan穿着深色水洗牛仔褲的男士寬腿牛仔褲和白色Supima寬鬆T恤。Sivan還穿着棕色風衣上衣搭配九零年代寬鬆工裝牛仔褲的第二套裝扮。
- 舞者們穿着Gap新的秋季牛仔褲系列中的各種區間水洗和合身款式。主要款式包括女款寬鬆牛仔褲、超寬鬆牛仔褲和馬蹄墊牛仔褲,以及男款九零年代寬鬆牛仔褲、寬腿牛仔褲和牛仔工裝褲,搭配經典的T恤、襯衫和實用件。
Born in South Africa and raised in Australia, Sivan is known not only for his unique sound, blending electro pop and smooth melodies, but also for his distinct style that perfectly reflects his personality and art. With a combined social following of over 39 million, he has quickly become one of the most celebrated artists in recent pop culture and has built a captivated international fanbase that has followed him along his journey from actor to vlogger to award-winning musician.
Troye Sivan出生在南非,在澳洲長大,他不僅以獨特的聲音(混合了電子流行和柔和的旋律),而且以完美地反映他個性和藝術的獨特風格而聞名。他在社交媒體上有超過3900萬的關注度,迅速成爲近年來最受人尊敬的藝術家之一,並建立了一個充滿魅力的國際粉絲群,他們一路上隨着他從演員到視頻博主再到屢獲殊榮的音樂家的旅程。
"Being part of the Gap campaign and wearing their denim feels like a perfect fit. Dance has become a staple in my life, giving me confidence and a sense of timeless cool," said Troye Sivan. "I'm honored to be part of something that embodies such effortless style and self-expression."
Troye Sivan表示:"參與Gap的廣告活動並穿着他們的牛仔褲感覺非常合適。舞蹈已經成爲我生活中的重要組成部分,賦予我自信和永恒的時尚感。"他還說:"能成爲一個體現如此毫不費力的風格和自我表達的事物的一部分,我感到非常榮幸。"
Gap's Fall 2024 campaign launches across digital and print media, out-of-home, video, social and Gap brand channels today, August 21, with the fall denim collection available to shop in stores and online now. Gap will also collaborate with Troye Sivan to create an in-store playlist, which will also be available on Spotify. Stay tuned for more updates as we continue to inspire and empower individuals to express their own originality. Follow @gap to learn more.
Gap的2024年秋季廣告活動將於今天8月21日在數字和印刷媒體、戶外、視頻、社交媒體和Gap品牌渠道上推出,秋季牛仔系列現已在門店和網上有售。Gap還將與Troye Sivan合作製作一份門店播放列表,該播放列表也將在Spotify上提供。請繼續關注更多更新,我們將繼續鼓勵和賦予個體表達自己獨特個性的能力。關注@gap以獲得更多信息。
Press Contact:
Gap | PR Consulting
[email protected]
j[email protected]
新聞媒體聯繫人:
Gap | PR Consulting
[email protected]
j[email protected]
About Gap:
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally-relevant experiences that celebrate individuality. Gap is an adult apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GPS) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit gap.com.
關於gap inc:
Gap是美國休閒風格的全球知名icon。始創於1969年的San Francisco,Gap通過創造深受喜愛的基礎單品和提供以文化爲基礎的體驗來崇尚原創性,慶祝個體的獨特性。Gap是一家成人服裝和飾品品牌,提供GapKids、babyGap、Gap Maternity、GapBody和GapFit系列。該品牌還爲Gap Outlet和Gap Factory Stores的價格敏感客戶提供獨家設計系列。Gap是全球專業零售商Gap Inc.(紐交所: GPS)的命名品牌,通過在線渠道和全球範圍內的公司經營和特許經銷零售點與客戶聯繫。有關更多信息,請訪問 gap.com.
SOURCE Gap
信息來源:Gap