Crocs Stock Continues To Climb Following Sydney Sweeney Deal: What's Going On?
Crocs Stock Continues To Climb Following Sydney Sweeney Deal: What's Going On?
"It's not every day that a generational talent and style icon also authentically lives your brand. So, asking Sydney to join us to expand the perception of what it means to be a Crocs Inc (NASDAQ:CROCS) shares are moving higher Thursday, adding to strong gains for the week. On Wednesday, the company announced a deal to make actress Sydney Sweeney the global spokesperson of HEYDUDE.
卡駱馳公司（納斯達克股票代碼：CROCS）的股價週四上漲，爲本週的強勁漲勢增添了動力。公司週三宣佈與女演員悉尼·斯威尼達成協議，任命她爲HEYDUDE的全球代言人。
What To Know: HEYDUDE, which is owned by Crocs, announced a long-term global partnership with Sweeney, making her the spokesperson of the company. Crocs shares traded higher on the news and closed the day up more than 4%.
要知道：HEYDUDE是卡駱馳旗下品牌，宣佈與斯威尼達成長期全球合作伙伴關係，使她成爲該公司的代言人。卡駱馳股票在這一消息的推動下上漲，並收盤上漲超過4%。
The company said Sweeney will lead a new brand campaign focused on creating a movement of "Dudes." The campaign leans into HEYDUDE's namesake and celebrates the brand's definition of "Dude," focused on comfort, confidence and embracing all sides of self. The two-time Emmy nominated actress will appear in HEYDUDE content and invite others to be comfortable in their own shoes.
公司表示，斯威尼將領導一項新的品牌活動，旨在打造一個「Dudes」（酷妹）運動。這項活動秉承HEYDUDE的品牌名稱，並讚揚了品牌對「Dude」（酷妹）的定義，專注於舒適、自信和接納自我的各個方面。這位兩次艾美獎提名的女演員將出現在HEYDUDE的內容中，並邀請其他人在自己的鞋子中感到舒適。
"It's not every day that a generational talent and style icon also authentically lives your brand. So, asking Sydney to join us to expand the perception of what it means to be a Dude was something we had to do," said Terence Reilly, president of HEYDUDE.
「一位代表一代人才和時尚偶像，又真實地演繹了你的品牌，並不是每天都會發生的事情。所以，邀請悉尼加入我們，擴展了成爲Dude的含義，是我們必須去做的事情，」HEYDUDE總裁特倫斯·裏利說。
On Thursday, Williams Trading upgraded Crocs from Hold to Buy and raised its price target from $135 to $163. The upgrade appears to driving shares higher Thursday morning.
週四，威廉姆斯交易公司將Crocs的股票評級從持有調升至買入，並將其目標股價從135美元提高至163美元。升級消息似乎推動了週四早盤Crocs股價的上漲。
Crocs shares may also be getting a boost this week following Target Corp's (NYSE:TGT) strong quarterly results. Target sells Crocs products online.
卡駱馳股票在本週可能也因Target Corp（紐約證券交易所股票代碼：TGT）強勁的季度業績而受到提振。Target在網上銷售卡駱馳產品。
Target beat analyst estimates on the top and bottom lines as comparable sales jumped 2% and digital comparable sales climbed 8%. The company said its growth was driven entirely by traffic in stores and digital channels. Target also raised its full-year outlook, citing improving trends across its discretionary categories, most notably in apparel.
Target的營業收入和淨利潤超過了分析師的預期，可比銷售額增長了2%，數字銷售額增長了8%。公司表示，其增長完全是由實體店和數字渠道的客流帶動的。Target還上調了全年展望，稱其在離散消費品類中的增長趨勢正在改善，尤其是服裝類別。
CROX Price Action: Crocs shares closed Wednesday up 4.14%. The stock was up another 1.38% at $142.54 Thursday morning at the time of publication, according to Benzinga Pro.
CROX股票走勢：Crocs股價週三收盤上漲4.14%。根據Benzinga Pro的數據，在撰文時，該股週四上午漲幅又達到1.38%，報142.54美元。
Photo: courtesy of Crocs.
照片：卡駱馳提供。
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