What's Going On With Roku Stock Today?
What's Going On With Roku Stock Today?
Roku, Inc. (NASDAQ:ROKU) shares are trading higher on Friday.
週五，Roku公司（納斯達克:ROKU）的股票價格上漲。
Guggenheim analyst Michael Morris upgrades Roku from Neutral to Buy with a $75 price target.
古根海姆分析師Michael Morris將Roku的評級從中立升級爲買入，並將目標價定爲75美元。
The analyst anticipates investor interest in Roku will increase as the company approaches its third-quarter earnings report in November.
該分析師預計，隨着Roku公司接近11月份的第三季度盈利報告，投資者對Roku的興趣將增加。
Roku is advancing efforts to expand its video inventory advertising sales via third-party demand-side platforms and enhance monetization on its home screen.
Roku正在通過第三方需求方平台擴大其視頻庫存廣告銷售，並在其主頁上增強變現能力。
The analyst noted that this anticipated progress is expected to further boost confidence in Roku as a standout top-line growth story for 2025. However, Guggenheim Securities indicated that its primary concerns about the company remain unchanged.
分析師指出，預計的進展有望進一步增強對Roku的信心，成爲2025年非常突出的營收增長故事。然而，古根海姆證券表示，對該公司的主要擔憂仍然保持不變。
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The analyst adds that strengthened monetization and effective leadership by Roku Media President Charlie Collier and CFO Dan Jedda should support the company's growth narrative and disciplined performance over the next three to six months.
分析師補充說，Roku Media總裁Charlie Collier和首席財務官Dan Jedda的增強變現能力和有效領導將支持該公司未來三到六個月的成長敘述和紀律表現。
According to Benzinga Pro, ROKU stock has lost over 13% in the past year. Investors can gain exposure to the stock via ARK Innovation ETF (NYSE:ARKK) and ARK Next Generation Internet ETF (NYSE:ARKW).
根據Benzinga Pro的數據，ROKU股票在過去一年中下跌了13%以上。投資者可以通過ark創新ETF（NYSE:ARKK）和ark下一代互聯網ETF（NYSE:ARKW）來獲得該股票的投資機會。
Earlier this month, Roku reported quarterly losses of 24 cents per share which beat the analyst consensus estimate of losses of 43 cents by 44.19%.
本月初，Roku報告每股虧損24美分，超過了分析師預期的43美分虧損44.19%。
Quarterly sales clocked in at $968.18 million, which beat the analyst consensus estimate of $937.89 million by 3.23% and represents a 14.28% increase from the same period last year. Platform revenue was $824 million, up 11% year-over-year.
季度銷售額爲96818萬美元，超過了分析師平均預期的93789萬美元3.23%，同比增長了14.28%。平台收入爲82400萬美元，同比增長11%。
Roku expects third-quarter total net revenue of $1.01 billion and total gross profit of $440 million.
Roku預計第三季度總淨收入爲10.1億美元，總毛利潤爲44000萬美元。
Price Action: ROKU shares are trading higher by 12.5% to $69.56 at last check Friday.
價格行動：ROKU股票在最後一次檢查時上漲12.5%，至69.56美元。
Photo via Shutterstock
圖片來自shutterstock。
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