DoorDash Delivers Mattresses? College Student Promotion Puts Spotlight On 'Better Sleep'
DoorDash Delivers Mattresses? College Student Promotion Puts Spotlight On 'Better Sleep'
DoorDash will deliver mattresses, bedding and sleep accessories from Mattress Firm's more than 2,300 locations nationwide.Leading mattress company Mattress Firm partnered with DoorDash Inc (NASDAQ:DASH) to help deliver "better sleep to college students" and add to the number of items you can now get from many food delivery companies.
領先的牀墊公司Mattress Firm與DoorDash Inc（納斯達克：DASH）合作，爲大學生提供"更好的睡眠"，並增加了許多外賣公司提供的物品種類。
What Happened: DoorDash is best known as a food delivery company, which partners with local and national restaurant chains. The company has also expanded its lineup of products it will deliver to people's homes and what it offers its monthly premium members.
DoorDash最爲人熟知的是一家外賣公司，與當地和全國連鎖餐廳合作。該公司還擴展了其送貨產品的線路，以及面向月付費會員的服務。
The food delivery company teamed up with Mattress Firm ahead of the new college school year for students in an exclusive partnership.
這家外賣公司與Mattress Firm在新的大學開學季合作，爲學生提供獨家服務。
DoorDash will deliver mattresses, bedding and sleep accessories from Mattress Firm's more than 2,300 locations nationwide.
DoorDash將從Mattress Firm的2300多個全國門店爲大學生提供牀墊、牀上用品和睡眠配件的送貨服務。
"This collaboration arrives just in time for college back-to-school season, allowing students and parents to easily purchase mattresses," the companies said.
這個合作"恰逢大學返校季，讓學生和家長可以方便地購買牀墊"，這些公司說。
As part of the launch, Mattress Firm is also seeking to find 10 student brand ambassadors that will campaign for the importance of quality sleep nationwide on behalf of the mattress company. These 10 individuals will receive bedroom makeovers, host product giveaways and be content creators for the company.
作爲啓動活動的一部分，Mattress Firm還尋找10名學生品牌大使，代表牀墊公司全國範圍內倡導優質睡眠的重要性。這10個人將獲得臥室改造，舉辦產品贈送活動，成爲公司的內容創作者。
"Our partnership with DoorDash revolutionizes mattress and bedding delivery, offering on-demand delivery that today's college students have come to expect," Mattress Firm's Chief Digital Officer George Hanson said.
Mattress Firm的首席數字官喬治·漢森表示："我們與DoorDash的合作徹底改變了牀墊和牀上用品的送貨方式，提供瞭如今的大學生所期望的即時配送。
Read Also: DoorDash Q2 Earnings: Revenue Beat, EPS Miss, Total Orders Up 19%, Results Reflect 'Years Of Investment And Product-Level Focus'
DoorDash第二季度營收超額，每股收益不及預期，總訂單增長19％，這些成果反映了"多年的投資和產品層面的專注"。
Why It's Important: Just like college students can get food delivered to their door, apartment or house, they can now get mattresses and sleep supplies delivered.
爲什麼重要：就像大學生可以將食物送到他們的門口、公寓或房子一樣，現在他們也可以將牀墊和睡眠用品送到。
While many mattress companies and home furnishing companies offer delivery, this marks one of the first partnerships with a food delivery company.
雖然許多牀墊公司和家居公司都提供送貨服務，但這是與一家外賣公司合作的首個合作。
Mattress Firm is the national largest omni-channel mattress specialty retailer. The company is in the middle of an acquisition attempt from Tempur Sealy International (NYSE:TPX), which is currently being blocked by the FTC.
Mattress Firm是全國最大的全渠道牀墊專業零售商。該公司正在接受Tempur Sealy International（紐交所：TPX）的收購嘗試，但目前正被FTC阻止。
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Photo: Shutterstock
Photo: shutterstock