Meta Platforms Inc. (NASDAQ:META) has reportedly decided to discontinue its development of a headset that was intended to rival Apple Inc.'s (NASDAQ:AAPL) Vision Pro.
What Happened: The project, internally dubbed La Jolla, was part of Meta's four-year strategy for virtual and mixed-reality headsets. The development of La Jolla, which began in November 2023, was abruptly canceled in mid-August 2024, AppleInsider reported on Saturday.
The decision to abandon the project was made during a product review meeting attended by Meta's CEO Mark Zuckerberg and Chief Technology Officer Andrew Bosworth, according to a report by The Information. Bosworth later commented on Threads, stating that many prototypes are in development at all times, but not all make it to production.
"Decisions like this happen all the time, and stories based on chatter about one individual decision will never give the real picture," said Bosworth.
Screenshot of Andrew Bosworth's post on ThreadsSubscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox.
While the exact reasons for the cancellation are not known, it is speculated that cost issues may have played a part. According to the report, Meta was focused on keeping the cost of the La Jolla headset under $1,000, a target that proved unachievable.
Despite the project's cancellation, sources within Meta suggest that the La Jolla headset could be revived in the future, and technology developed for it may be used in other products, according to the report.
Meta did not immediately respond to Benzinga's request for comment.
Why It Matters: Earlier in the year, Zuckerberg had expressed skepticism about the mainstream success of augmented reality (AR) glasses, particularly those without "full holographic displays," in a subtle jab at Apple Vision Pro.
Furthermore, Meta's CTO Bosworth had also joined the chorus, highlighting several issues with Apple Vision Pro, essentially dismissing the reports about Cupertino's first-generation mixed-reality headset being technologically superior.
Meanwhile, Apple's Vision Pro is reportedly struggling to find its 'killer app' to justify its $3,500 price tag.
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Image Via Shutterstock
This story was generated using Benzinga Neuro and edited by Kaustubh Bagalkote
納斯達克:meta platforms公司（NASDAQ:META）據報道決定停止開發一款旨在與蘋果公司（NASDAQ:AAPL）的Vision Pro競爭的頭戴式設備。
事件經過：代號爲La Jolla的項目是Meta公司爲虛擬和混合現實頭戴式設備制定的四年策略的一部分。La Jolla的開發始於2023年11月，但在2024年8月中旬突然被取消，蘋果內部人士週六在AppleInsider上報告。
在一次產品審查會議上，Meta的CEO馬克·扎克伯格和首席技術官安德魯·博斯沃斯參加了會議，並決定放棄這個項目，據《信息報》報道。博斯沃斯後來在Threads上評論說，總是有許多原型在研發階段，但並非所有項目都會投入生產。
博斯沃斯表示：「這樣的決定經常發生，關於單個決定的傳言永遠無法反映真實情況。」
安德魯·博斯沃斯在Threads上的發帖截圖 訂閱Benzinga Tech Trends電子報，獲取最新技術動態。
雖然取消的確切原因尚不清楚，但有推測稱成本問題可能是一個原因。根據報告，Meta公司專注於將La Jolla頭戴設備的成本控制在1000美元以下，但這一目標無法實現。
儘管該項目已取消，但meta內部消息人士表示，La Jolla頭盔未來可能會復甦，並且爲其開發的科技可能會應用於其他產品，根據報道。
Meta尚未立即回應Benzinga的評論請求。
爲何重要: 早些時候，扎克伯格對增強現實（AR）眼鏡的主流成功表示懷疑，尤其是那些沒有「完整全息顯示」的眼鏡，這是對蘋果Vision Pro的輕微諷刺。
此外，meta的CTO博斯沃思也加入了這一行列，強調了蘋果Vision Pro的幾個問題，實質上是對關於庫比蒂諾首款混合現實頭盔技術優越性的報道予以否認。
與此同時，據報道，蘋果Vision Pro因爲無法找到合適的'殺手級應用程序'來證明其3500美元的售價而陷入困境。
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圖片來自Shutterstock。
本報道使用Benzinga Neuro生成，並由Kaustubh Bagalkote
