PEPSI and Kelly Rowland Kick Off Search for Loyal Restaurant Regulars Who Have Earned Celebrity Status at Their Local Eatery
PEPSI and Kelly Rowland Kick Off Search for Loyal Restaurant Regulars Who Have Earned Celebrity Status at Their Local Eatery
From Their Favorite Booth to Their First Big Break, the Local Eats Better With Pepsi Program Gives Food Lovers a Shot at Their Own Pepsi Ad and Honorary Menu Item
從他們最喜歡的攤位到他們的首次突破,百事可樂的本地美食計劃爲美食愛好者提供了一個機會,他們可以使用自己的百事可樂廣告和榮譽菜單項目
PURCHASE, N.Y., Aug. 27, 2024 /PRNewswire/ -- Before Kelly Rowland was an internationally renowned celebrity, she was a regular that was treated like one at her favorite Houston restaurant. To find the next dine-in star, PEPSI is partnering with the award-winning singer to turn local restaurant regulars into hometown celebrities with a chance to be featured in a Pepsi ad and have their favorite menu item renamed in their honor.
購買,紐約,2024年8月27日/美通社/--在凱莉·羅蘭(Kelly Rowland)成爲世界知名的名人之前,她只是一個在她最喜歡的休斯頓餐廳被當作名人般對待的常客。爲了找到下一個進餐明星,百事可樂將與這位屢獲殊榮的歌手合作,將當地的餐廳常客變成家鄉的名人,有機會在百事可樂廣告中亮相,並將他們最喜歡的菜單項目改以他們的名字命名。
To kick off the Local Eats Better With Pepsi program, Kelly is inviting fans to enjoy the meal that keeps her going back to her top hometown spot, Houston This Is It Soul Food.
爲了開展百事可樂的本地美食計劃,凱莉邀請粉絲品嚐讓她一直回到她最喜歡的家鄉地點休斯頓This Is It Soul Food的美食。
"A meal at Houston This Is It Soul Food isn't just about the delicious food and drinks but the memories you create when you're there. The pairing of soul food and drinking Pepsi will always remind me of celebrating some big moments with my family and friends, and I'm excited to share a taste of that with others," said Kelly Rowland.
"在休斯頓This Is It Soul Food享用一頓飯不僅僅是美食和飲品的美味,而是你在那裏創造的回憶。靈魂食物與喝百事可樂的搭配會永遠讓我想起與家人和朋友們一起慶祝一些重要時刻,我很高興與他人分享那種滋味。" 凱莉·羅蘭(Kelly Rowland)說。
The Houston restaurant is a fourth generation, family-owned institution, serving comforting dishes in a relaxed setting, and has renamed Kelly's favorite meal in her honor. From August 27 until September 24, Houstonians can enjoy the Kelly Rowland - special of peppered steak with rice and gravy, green beans, peach cobbler, and an ice-cold fountain Pepsi for $15 exclusively at both Houston This Is It Soul Food locations.
休斯頓餐廳是一個家族傳承的四代人的機構,在輕鬆的環境中提供令人舒適的菜餚,並以凱莉所選的最受歡迎餐點以她的名字改名。從8月27日到9月24日,在休斯頓This Is It Soul Food的兩個地點,休斯頓人可以享用凱莉·羅蘭特製的黑椒牛排配米飯和肉汁,綠豆,桃子糕點以及一杯冰冷的百事可樂,僅售15美元。
"Neighborhood restaurants have a unique way of connecting with their diners. The Local Eats Better With Pepsi program is about celebrating the eateries that keep guests coming back for more than just the food but also the community they create. We're honored to spotlight these hometown gems and the loyal regulars who support them," said Scott Finlow, Chief Marketing Officer of PepsiCo Global Foodservice.
"社區餐廳與他們的顧客有着獨特的聯繫方式。百事可樂的本地美食計劃是爲了慶祝這些社區餐廳,這些餐廳讓顧客回來不僅僅是因爲美食,也因爲他們創造的社區。我們很榮幸能夠展示這些家鄉的寶藏以及支持它們的忠實常客。" 百事可樂全球餐飲首席營銷官斯科特·芬洛(Scoot Finlow)表示。
Loyal patrons can enter to win time in the spotlight for them and their favorite local restaurant by nominating the spot on PepsiLocalEats.com until October 31, 2024. Winners will be featured in their own Pepsi campaign and have their favorite, signature dish renamed in their honor. Winners will also get to enjoy their namesake meal for free for a limited time.
忠實顧客可以在PepsiLocalEats.com上提名自己最喜歡的本地餐廳,有機會贏取自己和餐廳的聚光燈。活動截止日期爲2024年10月31日。獲勝者將在他們自己的百事可樂廣告中亮相,並以他們的榮譽改名他們最愛的招牌菜。獲勝者還可以在一段時間內免費品嚐到自己的命名菜品。
All fans who submit their restaurant story by October 31, 2024, will also receive $3 to make their next meal better with Pepsi. Fans can go to PepsiLocalEats.com to learn more.
所有在2024年10月31日之前提交自己餐廳故事的粉絲,還將獲得$3美元,用百事可樂讓下一頓飯更美味。粉絲可以前往PepsiLocalEats.com了解更多信息。
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
關於百事可樂
百事可樂是零食和飲料領域的全球領導者,擁有衆多知名品牌,包括百事、懷特汽水、運動飲料Gatorade、樂事、奇多和多力多滋等。該公司佔據全球鹹味零食市場的主導地位,也是全球第二大飲料供應商(僅次於可口可樂),具有涉及碳痠軟飲料、水、運動飲料及能量飲料等多元化的產品系列。便利食品約佔其總收入的55%,飲料佔其餘部分。百事可樂在美國和境外擁有大部分製造和銷售能力。國際市場佔其總銷售額的40%,運營利潤的三分之一。
百事可樂的產品每天在全球200多個國家和地區受到超過10億次消費者的喜愛。百事可樂2023年的淨收入超過910億美元,這得益於一個包括Lay's、Doritos、Cheetos、Gatorade、Pepsi-Cola、Mountain Dew、Quaker和SodaStream的綜合飲料和便利食品組合產品。百事可樂的產品組合包括許多標誌性品牌,每個品牌的估計年零售銷售額都超過10億美元。
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit , and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
指引百事可樂的是我們成爲全球領先的飲料和便利食品領導者,以pep+(百事可樂積極)和勝出爲中心。pep+是我們全面的戰略轉型,通過貫徹關於地球界限內運營和爲地球和人民帶來積極變革的願景和價值觀,來創造企業價值和成長。欲了解更多信息,請訪問,以及關注推特、Instagram、Facebook和LinkedIn@PepsiCo。
SOURCE PepsiCo Beverages North America
來源:百事可樂飲料北美