Original Purple Inventor Introduces Ziwi Featuring a New Advanced Comfort Bed Technology with a Traditional Feel.

• Ziwi beds' new technology uniquely weaves together firm support and soft comfort to target and relieve sleep needs.
• The Ziwi bed line will feature six models with price points from $1399 to $3999, available online and through retail partners.

ALPINE, Utah--(BUSINESS WIRE)--Tony Pearce, inventor of Purple's flexible grid technology, has developed a new pressure-isolating system for mattresses. After the tremendous, industry-shaking success of Purple, Mr. Pearce divested from the company and retired. But an inventor's mind doesn't rest; Tony had unfinished goals in the sleep industry. "I am forever proud of the grid technology my brother and I created and the incredible improvements it has made for millions of people. It remains one my proudest achievements. No technology has been able to isolate pressure points from support areas of the body and provide targeted softness and firmness the way the grid did. However, I have long felt there was a way to deliver this important comfort without the unusual feel and instability of the grid. That's what I have done, and I call it Ziwi ZiPP."

To see the revolution yourself, visit .

Ziwi ZiPP technology weaves together soft and support, bringing both to the surface of the mattress where you need it. Quality support material no longer needs to be buried below comfort layers, risking alignment issues. Ziwi's ZiPP design draws alternating channels of support upward and closer to the surface than other bed simultaneous with channels of comfort that reach deeper than any other bed on the market. The weave of complementary materials is designed to redistribute weight across the support material which flexes laterally under pressure points to achieve equilibrium. This design also enables heat-releasing airways to open as you sink in compared to other materials which close off airways as they compress. An actively heat-neutral mattress puts the customer in complete control of their sleep temperature. You can deep-dive into the technology at .

"In our previous venture we shook up the industry with a new technology but also ignited excitement in the consumer to learn about and act on sleep – shopping online or in-person. We're excited to do that again with Ziwi and are recruiting retail partners," says Co-Founder Dan Hill, also a former original Purple member.

Ziwi launches with a single bed model featuring Ziwi ZiPP technology but will quickly release five additional models. Joe Nilson, Co-Founder of Ziwi, has built-out the product line to address the myriads of comfort needs facing consumers. "Ziwi ZiPP technology is revolutionary but as with any solution in sleep, one bed does not fit all. Our extended models tailor the ZiPP experience to specific preferences and sleep needs and will range from $1399 to $3999."

Join the ranks of the well-rested! .

Media, Retailer, and other Inquiries:
inquiries@ziwi.com