Newegg Commerce H1 Average Order Value $401 Compared To $390 YoY; Active Customers Totaled ~1.1M As Of June 30, 2024, Down From 1.3M YoY
Newegg Commerce H1 Average Order Value $401 Compared To $390 YoY; Active Customers Totaled ~1.1M As Of June 30, 2024, Down From 1.3M YoY
Newegg商城上半年平均訂單價值爲401美元，同比增長到390美元；截至2024年6月30日，活躍客戶總數約爲110萬，低於去年同期的130萬。
2024 First Half Operational Metrics
2024上半年營運指標
- Average order value was $401 for the six months ended June 30, 2024, compared to $390 for same period in prior year.
- Active customers, defined as unique customer IDs with at least one item purchased on Newegg platforms in the past 6 months, totaled approximately 1.1 million as of June 30, 2024, a decrease from 1.3 million for the same period in the prior year.
- Repeat purchase rate, which is the percentage of active customers who made at least two purchases on Newegg platforms during the past 6 months, was 23.0% as of June 30, 2024, compared to 27.9% for the same period in the prior year.
- 截止2024年6月30日的六個月內，平均訂單價值爲401美元，而上一年同期爲390美元。
- 活躍顧客，即在過去6個月內至少在Newegg平台上購買過商品的獨立顧客ID，截至2024年6月30日約爲110萬，與上一年同期的130萬相比有所減少。
- 復購率，即在過去6個月內在Newegg平台上至少進行過兩次購買的活躍顧客比例，截至2024年6月30日爲23.0％，而上一年同期爲27.9％。
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