GALLEGOS United Appoints Pedro Fragata as Executive Director to Lead Comcast Business Portfolio
GALLEGOS United Appoints Pedro Fragata as Executive Director to Lead Comcast Business Portfolio
Industry Veteran to Spearhead Strategic Growth and Creative Innovation for Xfinity and NOW Brands
行業資深人士將引領Xfinity和NOW品牌的戰略增長和創新
HUNTINGTON BEACH, Calif., Aug. 29, 2024 /PRNewswire/ -- GALLEGOS United, a leading independent advertising agency renowned for its multicultural marketing expertise, announces the appointment of Pedro Fragata as Executive Director. In this newly created role, Fragata will oversee the entire Comcast business portfolio at the agency, including the Xfinity and NOW brands, and will be responsible for integrating GALLEGOS United's full-service offerings—encompassing advertising, digital, production, influencer, and activation services—to drive client satisfaction and elevate creative excellence.
加利福尼亞州亨廷頓海灘，2024年8月29日 / PRNewswire / - 加勒戈斯聯合(GALLEGOS United)是一家著名的獨立廣告公司，以其多元文化營銷專長而聞名，宣佈任命佩德羅·弗拉加塔(Pedro Fragata)爲執行總監。在這個新設立的職務中，弗拉加塔將負責監督該機構在康卡斯特(Comcast)的整個業務組合，包括Xfinity和NOW品牌，並負責整合加勒戈斯聯合的全套服務——包括廣告、數字、製作、影響力和激活服務，以推動客戶滿意度並提升創意卓越性。
The decision to create this role underscores GALLEGOS United's commitment to continuously improving and expanding its longest-standing client relationships. As Comcast seeks to bridge the gap between Hispanic audience engagement, and channel expertise such as digital, Fragata's role is vital to delivering solutions that meet the complexities of today's marketplace.
設立這個角色的決定，突顯了加勒戈斯聯合(GALLEGOS United)不斷改進和擴大其最長期客戶關係的承諾。康卡斯特(Comcast)旨在彌補西班牙裔觀衆參與和數字等渠道專業知識之間的差距，弗拉加塔的角色對於提供滿足當今市場複雜性的解決方案至關重要。
Pedro Fragata brings a wealth of experience to GALLEGOS United, with a proven history of delivering growth solutions for top global brands. His most recent roles include Group Account Director positions at DAVID, Wieden+Kennedy, and AlmapBBDO, where he led successful campaigns that earned numerous accolades, including multiple Cannes Lions and Effie Awards. Fragata's leadership contributed to AlmapBBDO's recognition as Agency of the Decade by Cannes Lions in 2020.
佩德羅·弗拉加塔爲加勒戈斯聯合(GALLEGOS United)帶來豐富的經驗，他在爲頂級全球品牌提供增長解決方案方面擁有卓著的歷史。他最近的職位包括DAVID、Wieden+Kennedy和AlmapBBDO的集團客戶總監，他帶領成功的廣告活動贏得了衆多榮譽，包括多個戛納獅和Effie獎項。弗拉加塔的領導力爲AlmapBBDO在2020年被戛納獅評爲十年代的代理商做出了貢獻。
"Pedro brings world-class business acumen and a remarkable creative pedigree, which, coupled with his proven history of implementing growth solutions for top brands, make him a highly effective client-leader in today's complex advertising environment," said Jose Pablo "JP" Rodriguez, Managing Director, GALLEGOS United. "We are excited to have Pedro join our team and look forward to the innovation and leadership he will bring to our Comcast portfolio."
「佩德羅擁有世界一流的商業頭腦和出色的創意背景，再加上他在爲頂級品牌實施增長解決方案方面擁有的卓越歷史，這使他成爲當今複雜廣告環境中非常有效的客戶領導者。」加勒戈斯聯合(GALLEGOS United)的總經理何塞·巴布羅「JP」羅德里格斯(Jose Pablo "JP" Rodriguez)說。「我們很高興佩德羅能加入我們的團隊，並期待他爲我們的康卡斯特(Comcast)業務組合帶來的創新和領導力。」
"I believe that marketing today means marketing to multicultural audiences. I see GALLEGOS as one of the top agencies in this space, with an excellent client roster and an entrepreneurial spirit," says Fragata who began his new role on July 15, 2024. "As a founder-led, independent agency with impressive talent and leadership, GALLEGOS United is the ideal environment for me to learn and implement great ideas with more agility. I am excited about the prospect of building strong relationships with my clients and helping them grow their businesses by developing groundbreaking creative work."
"我認爲，當今營銷意味着面向多元文化受衆的營銷。我認爲GALLEGOS是這個領域頂尖機構之一，擁有出色的客戶名單和創業精神，" Fragata說。他於2024年7月15日開始了他的新角色。"作爲一家創始人領導的獨立機構，擁有出色的人才和領導力，GALLEGOS United對我來說是學習和實施更具敏捷性的好想法的理想環境。我對與客戶建立牢固的關係並通過開拓性創意工作幫助他們發展業務的前景感到興奮。"
About GALLEGOS United: Founded in 2001, GALLEGOS United is a creatively driven agency dedicated to providing clients with strategic marketing solutions that push boundaries and propel business growth. GALLEGOS United's clients include the California Milk Processor Board (got milk?), Comcast, Dr Pepper, Penafiel, and DoorDash, to name a few. GALLEGOS United is part of UNITED COLLECTIVE, an independently and minority-owned communications group comprised of three interconnected agencies. For more information, visit .
關於GALLEGOS United: GALLEGOS United成立於2001年，是一家以創意驅動爲特點的機構，致力於爲客戶提供能夠突破界限並推動業務增長的戰略營銷解決方案。GALLEGOS United的客戶包括加州乳製品加工商委員會（有牛奶嗎？），康卡斯特，Dr Pepper，Penafiel和doordash等。GALLEGOS United是UNITED COLLECTIVE的一部分，後者是一個獨立和少數族裔所有的通信群體，由三家相關機構組成。欲了解更多信息，請訪問。
PR Contact:
Colleen McCarthy
[email protected]
917/697-9553
公關聯繫人：
Colleen McCarthy
[email protected]
917/697-9553
SOURCE Gallegos United
消息來源：GALLEGOS United