Keurig Dr Pepper Announces Multi-Year Sponsorship of the Men's and Women's Mexican National Teams in the U.S.
Keurig Dr Pepper Announces Multi-Year Sponsorship of the Men's and Women's Mexican National Teams in the U.S.
Beverage category partners include Peñafiel, Clamato, Squirt, 7UP and McCafé at Home
飲料類別合作伙伴包括 Pen'afiel、Clamato、Squirt、7UP 和 McCafe at Home
BURLINGTON, Mass. and FRISCO, Texas, Aug. 29, 2024 /PRNewswire/ -- Keurig Dr Pepper (NASDAQ: KDP) and Soccer United Marketing (SUM) today announced a new multi-year partnership with the Federación Mexicana de Futbol (FMF), making Keurig Dr Pepper an official partner of the U.S. tours for the Mexican Men's and Women's National Teams.
馬薩諸塞州伯靈頓和德克薩斯州弗里斯科,2024年8月29日 /PRNewswire/ — Keurig Dr Pepper(納斯達克股票代碼:KDP)和足球聯合營銷(SUM)今天宣佈與墨西哥足球聯合會(FMF)建立新的多年合作伙伴關係,使Keurig Dr Pepper成爲墨西哥男女國家隊美國巡迴賽的官方合作伙伴。
Five brands from Keurig Dr Pepper's owned and partner brand portfolio that are popular among Hispanic consumers — Peñafiel, Clamato, Squirt, 7UP and McCafé at Home — will be the U.S. beverage category sponsors for both the Mexican Men's National Team and Mexican Women's National Team, and their respective U.S. tour matches – MexTour and MexTour W – as anticipation grows in the lead up to the 2026 FIFA World Cup and the 2027 FIFA Women's World Cup.
Keurig Dr Pepper自有和合作夥伴品牌組合中的五個深受西班牙裔消費者歡迎的品牌——Peníafiel、Clamato、Squirt、7UP和McCafe at Home——將成爲墨西哥男子國家隊和墨西哥女子國家隊以及他們各自的美國巡迴賽——MexTour和MexTour W——的美國飲料類別贊助商,因爲人們對2026年FIFA世界盃的期待越來越高 2027 年國際足聯女足世界盃。
The brands will be featured in a variety of consumer engagement experiences, from sampling opportunities to impactful visual branded moments, plus local retail market activations in advance of each match, including point-of-sale consumer promotions.
這些品牌將在各種消費者參與體驗中脫穎而出,從抽樣機會到有影響力的視覺品牌時刻,再加上每場比賽前的本地零售市場活動,包括銷售點消費者促銷活動。
"KDP's diverse sparkling water, soft drink, mixer and coffee beverages are perfect partners for the passionate and growing Mexican soccer fanbase in the U.S.," said Andrew Springate, Chief Marketing Officer at Keurig Dr Pepper. "We look forward to creating memorable experiences for this highly engaged audience within the global soccer community in the years ahead."
Keurig Dr Pepper首席營銷官安德魯·斯普林蓋特表示:「KDP多樣化的蘇打水、軟飲料、混合飲料和咖啡飲料是美國充滿激情且不斷增長的墨西哥足球粉絲群的完美合作伙伴。」「我們期待在未來幾年爲全球足球界高度參與的觀衆創造難忘的體驗。」
MexTour has delighted fans across the U.S. for two decades with marquee matches against top opponents at world-class venues, with several U.S. stadiums scheduled to host the 2026 FIFA Men's World Cup matches. Supporters have responded with an average attendance of nearly 60,000 per match in the last decade and, thanks to its estimated fan base of 60 million people1, MexTour is recognized as one of the most successful sports properties in North America. Momentum around MexTour W continues as it enters its third year in 2025 with an estimated fan base of 49 million2, strong team cross-over interest and dedicated fan engagement.
二十年來,MexTour在世界級場館與頂級對手進行了大型比賽,令美國各地的球迷感到高興,一些美國體育場計劃舉辦2026年FIFA男子世界盃比賽。在過去的十年中,支持者的回應是平均每場比賽的出席人數接近6萬人,而且,由於其估計有6000萬人1的粉絲群,MexTour被公認爲北美最成功的體育項目之一。隨着MexTour W進入第三個年頭,其勢頭仍在繼續,其粉絲群估計爲4900萬2,團隊的跨界興趣濃厚,粉絲參與度也很高。
"As the popularity of the Mexican National Teams in the U.S. continues to soar, Soccer United Marketing is excited to announce Keurig Dr Pepper as the FMF's newest partner," said Carter Ladd, Soccer United Marketing Chief Revenue Officer. "KDP's ability and interest in activating a family of brands to build connections with Mexico's massive and impassioned fanbase in America speaks to the power of this property and made this a very compelling partnership for both parties."
足球聯隊營銷首席營收官卡特·拉德表示:「隨着墨西哥國家隊在美國的知名度持續飆升,足球聯合營銷很高興地宣佈Keurig Dr Pepper爲FMF的最新合作伙伴。」「KDP有能力和興趣激活一個品牌家族,與墨西哥在美國龐大而熱情的粉絲群建立聯繫,這說明了該物業的力量,也使這成爲雙方都非常有吸引力的合作伙伴關係。」
Tickets and information for upcoming matches are available at .
即將舉行的比賽的門票和信息可在以下網址獲得。
About Keurig Dr Pepper
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. With annual revenue of approximately $15 billion, we hold leadership positions in beverage categories including soft drinks, coffee, tea, water, juice and mixers, and have the #1 single serve coffee brewing system in the U.S. and Canada. Our innovative partnership model builds emerging growth platforms in categories such as premium coffee, energy, sports hydration and ready-to-drink coffee. Our brands include Keurig, Dr Pepper, Canada Dry, Mott's, A&W, Snapple, Peñafiel, 7UP, Green Mountain Coffee Roasters, Clamato, Core Hydration and The Original Donut Shop. Driven by a purpose to Drink Well. Do Good., our 28,000 employees aim to enhance the experience of every beverage occasion and to make a positive impact for people, communities and the planet. For more information, visit and follow us on LinkedIn.
關於 Keurig Dr Pepper
Keurig Dr Pepper(納斯達克股票代碼:KDP)是北美領先的飲料公司,擁有超過125個自有、授權和合作夥伴品牌,擁有強大的分銷能力,可隨時隨地爲各種需求提供飲料。我們的年收入約爲150億美元,在軟飲料、咖啡、茶、水、果汁和混合飲料等飲料類別中處於領先地位,並在美國和加拿大擁有 #1 單份咖啡沖泡系統。我們的創新合作模式在優質咖啡、能量、運動補水和即飲咖啡等類別中建立了新興的增長平台。我們的品牌包括 Keurig、Dr Pepper、Canada Dry、Mott's、A&W、Snapple、Peníafiel、7UP、Green Mountain Coffee Roasters、Clamato、Core Hydration 和 The Original Donut Shop。以 「喝得好」 爲目標。Do Good.,我們的 28,000 名員工緻力於增強每次飲品活動的體驗,爲人類、社區和地球帶來積極影響。欲了解更多信息,請訪問並在 LinkedIn 上關注我們。
About Soccer United Marketing
Soccer United Marketing (SUM), the commercial arm of Major League Soccer, is the preeminent commercial soccer enterprise in North America, overseeing the commercialization, marketing, promotion, and operational execution of the region's most successful soccer entities. SUM holds the exclusive rights to Major League Soccer, the Mexican National Teams for the U.S. market (MexTour and MexTour W), Leagues Cup, Campeones Cup, Copa Angelina and Concacaf Properties (including Concacaf Gold Cup, Concacaf Nations League Finals, Concacaf Champions Cup and Concacaf W). In addition, SUM held the promotional and commercial rights to the highly successful 2016 Copa America Centenario.
關於足球聯隊營銷
足球聯合營銷(SUM)是美國職業足球大聯盟的商業部門,是北美卓越的商業足球企業,負責監督該地區最成功的足球實體的商業化、營銷、推廣和運營執行。SuM 擁有美國職業足球大聯盟、美國市場的墨西哥國家隊(MexTour 和 MexTour W)、聯賽盃、冠軍盃、安吉麗娜杯和中北美及加勒比海聯合會地產(包括中北美及加勒比海聯合會金盃賽、中北美及加勒比海聯合會國家聯賽決賽、中北美及加勒比海聯合會冠軍盃和中北美及加勒比海聯合會W)的獨家版權。此外,SuM還擁有非常成功的2016年美洲盃Centenario的宣傳和商業版權。
Media Contacts:
媒體聯繫人:
Keurig Dr Pepper
Nora Garrity
nora.garrity@kdrp.com
Keurig Dr Pepper
諾拉·加里蒂
nora.garrity@kdrp.com
Soccer United Marketing
Peter O'Brien
Peter.OBrien@MLSSoccer.com
足球聯隊營銷
彼得·奧布萊恩
Peter.OBrien@MLSSoccer.com
1 Study: Equation Research
2 Study: 2024 Custom MNT Fan Segmentation
1 項研究:方程研究
2 項研究:2024 年自定義 mNT 粉絲細分
SOURCE Keurig Dr Pepper
來源 Keurig Pepper 博士