Brand Finance Confirms Yili's Position as World's Most Valuable Dairy Brand for Fifth Consecutive Year
Brand Finance Confirms Yili's Position as World's Most Valuable Dairy Brand for Fifth Consecutive Year
As we all know, commercial success is the cornerstone of building a strong corporate brand. In today's rapidly changing global landscape, Yili has maintained its position as a market leader and achieve consistent growth in total revenue for 31 consecutive years by leveraging its competitive advantages across the entire value chain. According to its latest financial report, Yili set a new record in 2023 with a total revenue of HOHHOT, China, Aug. 30, 2024 /PRNewswire/ -- Yili has been recognized as the world's most valuable dairy brand for the fifth consecutive year, according to Brand Finance's 2024 rankings released on August 20.
2024年8月30日，中國呼和浩特/新華社——依利連續第五年被評爲全球最有價值的乳製品品牌，根據Brand Finance於8月20日發佈的2024年排名。
Brand Finance Confirms Yili's Position as World's Most Valuable Dairy Brand for Fifth Consecutive Year
品牌金融證實伊利連續第五年成爲世界上最有價值的乳製品品牌
The rankings are based on a comprehensive evaluation of corporate financials, customer sentiment, and future prospects. Widely recognized for objectivity and professionalism, Brand Finance's rankings are a global benchmark for brand valuation. Yili has held the top spot on Brand Finance's list of the world's top 10 most valuable dairy brands since 2019. Its robust financial performance and commitment to innovation and sustainability have been key factors in its continued dominance. Yili has once again secured its top position in the 2024 rankings.
這些排名基於對企業財務狀況、客戶情感和未來前景的全面評估。Brand Finance的排名因客觀性和專業性而廣受認可，是全球品牌價值評估的基準。依利自2019年以來一直穩居Brand Finance全球最有價值乳製品牌前十名榜單榜首。其強勁的財務業績以及對創新和可持續發展的承諾成爲了其持續領先的關鍵因素。依利再次在2024年排名中蟬聯榜首。
As we all know, commercial success is the cornerstone of building a strong corporate brand. In today's rapidly changing global landscape, Yili has maintained its position as a market leader and achieve consistent growth in total revenue for 31 consecutive years by leveraging its competitive advantages across the entire value chain. According to its latest financial report, Yili set a new record in 2023 with a total revenue of 126.179 billion yuan. International expansion is rapidly becoming a key driver of Yili's growth, with overseas revenue increasing by 10.08% year-over-year in 2023.
衆所周知，商業成功是打造一個強大企業品牌的基石。在當今快速變化的全球環境中，伊利憑藉在整個價值鏈上的競爭優勢，保持了作爲市場領導者的地位，並連續31年實現了收入的穩定增長。根據最新財務報告，伊利在2023年創下了新紀錄，實現了1261.79億人民幣的總收入。國際擴張正迅速成爲伊利增長的關鍵驅動力，2023年的境外收入同比增長了10.08%。
Leveraging its cutting-edge technology and industry-leading innovation capabilities, Yili continues to introduce groundbreaking products that cater to consumers' growing demand for high-quality, nutritious, and functional foods. Recent examples include AMBPOMIAL Active Probiotic Yogurt, Satine Active Lactoferrin Organic Pure Milk, SHUHUA AnTangJian Sugar Control Lactose-Free Milk, XinHuo and QingMu flavored dietary formula milk powder, Jinlingguan New Generation Infant Formula Milk Powder, Xujinhuan Low GI Ice Cream, and Ausnutria Dairy's nutritional and health products. These innovative offerings have been popular with consumers.
伊利利用其尖端科技和行業領先的創新能力，不斷推出迎合消費者對高質量、有營養、功能性食品需求的突破性產品。近期的例子包括AMBPOMIAL活性益生菌酸奶、Satine活性乳清蛋白有機純牛奶、SHUHUA安糖健血糖控制無乳糖牛奶、XinHuo和QingMu風味膳食配方奶粉、金陵冠新一代嬰兒配方奶粉、Xujinhuan低GI冰淇淋以及澳優乳業的營養健康產品。這些創新產品受到了消費者的喜愛。
Yili is accelerating the digitalization of its entire supply chain. At partner ranches, the Yili Smart Ranch big data platform provides real-time data on productivity, activity levels, and sleep patterns of cows. Production facilities are equipped with state-of-the-art automation systems, including robots, driverless vehicles, and robotic arms, enabling fully automated operations from raw milk to warehousing of finished products. In the consumer market, digitalization is guiding product distribution and marketing strategies, enhancing the overall customer experience. Through years of innovation, Yili has evolved from a traditional manufacturer into a leader in smart manufacturing, with digitalization continuously boosting its brand vitality.
伊利正在加快其整個供應鏈的數字化進程。在合作牧場，伊利智能牧場大數據平台提供關於奶牛生產力、活動水平和睡眠模式的實時數據。生產設施配備了最新的自動化系統，包括機器人、無人駕駛車輛和機器臂，實現了從原料牛奶到成品倉儲的全自動化操作。在消費市場上，數字化指導產品分銷和營銷策略，提升了整體客戶體驗。經過多年的創新，伊利已經從傳統制造商發展成智能製造領域的領軍者，數字化不斷提升其品牌活力。
As noted in the Brand Finance report, Yili's robust financial performance and its dual-engine strategy of innovation and digitization have ensured the continued growth of its brand value.
正如品牌金融報告所指出的，伊利強勁的財務表現以及創新和數字化的雙引擎策略確保了其品牌價值的持續增長。
