Apple Reportedly Plans To Switch To OLED For All IPhones Starting 2025, Not Just The Top-Tier Flagships
Apple Reportedly Plans To Switch To OLED For All IPhones Starting 2025, Not Just The Top-Tier Flagships
Apple has begun placing orders for OLED displays for the upcoming iPhone SE with China's Apple Inc. (NASDAQ:AAPL) has reportedly decided to incorporate organic light-emitting diode or OLED displays in all iPhone models, including the lower-priced iPhone SE, from 2025.
據報道，蘋果公司(NASDAQ:AAPL)已決定從2025年開始在所有iPhone機型中採用有機發光二極管(OLED)顯示屏，包括價格相對較低的iPhone SE。
What Happened: This change will replace the current liquid crystal displays (LCDs) used in these devices, excluding Japanese panel suppliers, Japan Display Inc., and Sharp Corp., from Apple's handset business, reported Nikkei Asia.
據日本亞洲新聞報道，這一改變將取代目前在這些設備中使用的液晶顯示屏(LCD)，排除了日本面板供應商japan display(adr)和夏普(adr)。
These firms, which once held a combined 70% share in iPhone displays, have recently been supplying LCDs only for the iPhone SE.
這些公司曾經在iPhone顯示屏領域佔據70%的市場份額，但最近只爲iPhone SE提供LCD顯示屏。
Apple has begun placing orders for OLED displays for the upcoming iPhone SE with China's BOE Technology Group and South Korea's LG Display Co. (NYSE:LPL), the report noted, citing unnamed sources.
據報道，蘋果已開始向中國的京東方b科技集團和韓國的lg display(adr)訂購OLED顯示屏，用於即將推出的iPhone SE。消息稱，這兩家公司爲下一代iPhone SE提供OLED顯示屏的消息來自未透露姓名的消息人士。
This signifies the end of LCDs in iPhones, with all models, including the SE, standard, and premium Pro models, all of which will sport an OLED display starting next year.
這標誌着LCD在iPhone上的終結，從明年開始，所有型號，包括SE、標準型和高端Pro型，都將採用OLED顯示屏。
South Korean and Chinese companies are the dominant makers of OLEDs, with Samsung Electronics holding about half of the iPhone OLED display market, LG Display with about 30%, and BOE around 20%.
韓國和中國公司是OLED主要製造商，三星電子佔據了iPhone OLED顯示屏市場的大約一半份額，LG Display佔約30%，京東方佔約20%。
Neither Japan Display nor Sharp mass produces OLED displays for smartphones, and their supply of LCDs for iPhones is expected to end with the discontinuation of old SE models, the report stated.
據報導，日本display(adr)和夏普(adr)並不大規模生產智能手機用的OLED顯示屏，預計隨着舊的iPhone SE型號停產，它們提供給iPhone的LCD也將結束。
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Why It Matters: This move by Apple comes just days before the company's annual iPhone launch event, named "Glowtime," scheduled for Sept. 9, 2024, where it plans to showcase a variety of new products, including the highly-anticipated iPhone 16 series.
這一舉動標誌着蘋果在2024年9月9日舉辦的年度iPhone發佈會「Glowtime」前幾天進行了調整，計劃展示各種新產品，包括備受期待的iPhone 16系列。
The shift to OLED displays could be seen as a response to increasing competition in the smartphone market, particularly from Chinese tech heavyweight Huawei, which scheduled a product launch event on the same day as Apple's iPhone 16 lineup reveal.
轉向oled顯示屏可能被視爲對智能手機市場競爭不斷加劇的回應，特別是來自中國科技巨頭華爲，在同一天安排了產品發佈會，與蘋果iPhone 16系列發佈同時進行。
Previously it was reported that in the first three months of 2024, Apple's flagship product's sales dropped by 16%.
此前有報道稱，在2024年前三個月，蘋果旗艦產品的銷售下降了16%。
However, Deepwater Asset Management's Gene Munster has predicted that iPhone sales could increase by up to 15% next year, surpassing Wall Street's 7% expectation. He expects the iPhone 16 to prompt 10% of users who planned to upgrade in 2026 to do so sooner.
然而，深水資產管理的Gene Munster預測，iPhone銷量明年可能增長高達15%，超過華爾街7%的預期。他預計iPhone 16可能會促使原定2026年升級的10%用戶提前升級。
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