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AMERICAN ADVERTISING FEDERATION ANNOUNCES 2024 MOSAIC AWARDS HONOREES

AMERICAN ADVERTISING FEDERATION ANNOUNCES 2024 MOSAIC AWARDS HONOREES

美國廣告聯盟宣佈2024年美國美盛獎得主
PR Newswire ·  09/04 12:00

Acclaimed Podcast Host of 'The Read' and Cultural Commentator Crissle West to Host Celebration of Diversity and Inclusion, Introducing New Award Categories.

備受讚譽的播客主持人「讀物」和文化評論員Crissle West將主持多元化和包容性慶祝活動,並介紹新的獎項類別。

WASHINGTON, Sept. 4, 2024 /PRNewswire/ -- The American Advertising Federation is excited to announce the honorees for the 2024 Mosaic Awards, presented by SiriusXM, a distinguished celebration of companies, agencies, and individuals who exemplify excellence in multicultural advertising and diversity, equity, and inclusion. The event will take place on September 26, 2024 in New York City, at Guastavino's, hosted by renowned cultural commentator and host of the popular podcast 'The Read,' Crissle West.

華盛頓,2024年9月4日/美通社/ - 美國廣告聯盟很高興宣佈2024年美盛(Mosaic)獎的獲獎者,由天星衛視(SiriusXm)主辦,這是一次慶祝在多元文化廣告和多樣性、公平和包容方面表現卓越的公司、機構和個人的盛大活動。該活動將於2024年9月26日在紐約市的瓜斯塔維諾斯(Guastavino's)舉行,由著名文化評論員和備受歡迎的播客「讀物」主持人Crissle West主持。

The Mosaic Awards celebrate companies, agencies, and individuals who exemplify excellence in multicultural advertising

美盛獎表彰在多元文化廣告方面表現卓越的公司、機構和個人。

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2024 Mosaic Awards Winners
2024年度美盛獎獲獎者

This year's awards introduce two new categories, further expanding the recognition of efforts to advance diversity and inclusion in the advertising industry. The Agency of the Year award will honor a majority minority owned agency that has demonstrated outstanding commitment to fostering inclusive creative and workplace environments. This year, Walton Isaacson will be named as the inaugural Honoree. The Mosaic Center Guardian Award is also being introduced to recognize an individual who directly advocates and elevates the Mosaic Center's programs, contributing significantly to the Mosaic Center's mission. This inaugural Guardian Award will be presented to a dynamic industry leader, Jeff Marshall, Principal of Marshall Media, who has shown exceptional dedication to the AAF's Mosaic Center's work.

今年的獎項引入了兩個新的類別,進一步擴展了對推動廣告行業多樣性和包容性努力的認可。年度機構獎將表彰一家主要由少數族裔擁有的機構,該機構在促進包容性創意和工作環境方面表現出色。今年,沃爾頓·艾薩克森將被命名爲首屆榮譽機構。此外,還將引入美盛中心衛士獎,以表彰直接倡導和提升美盛中心項目的個人,並對美盛中心的使命做出重大貢獻。首屆衛士獎將授予傑出的行業領導者Jeff Marshall,他是馬歇爾媒體公司的負責人,他對AAF美盛中心的工作表現出了非凡的奉獻。

"The introduction of the Agency of the Year and Mosaic Center Guardian awards reflects the evolving landscape of our industry and the need to continually recognize those who are making a significant impact," said Candace D. Queen, Executive Vice President of the AAF's Mosaic Center, adding, "We are thrilled to have Crissle West as our host this year, bringing her unique voice and perspective to the awards."

AAF美盛中心執行副總裁Candace D. Queen表示:「年度機構獎和美盛中心衛士獎的引入反映了我們行業的不斷髮展和對那些產生重大影響的人的持續認可。」她還補充說:「我們很高興今年有Crissle West作爲主持人,她將帶來獨特的聲音和觀點。」

This year, for the first time, a jury president was introduced to the judging process, with Kai Weidie, SVP, Diversity, Equity & Inclusion, dentsu, serving in this inaugural role. The addition of a jury president brought a new level of leadership and expertise to the judging panel, which comprised top talent from key agencies and brands, including Meta, FCB, BBDO, Wieden+Kennedy, Elite Media, Walton Isaacson, AKQA, Off the Cuff, Translation and Omnicom Media Group. "Having a jury president is essential to maintaining the integrity of the judging process and ensuring that each entry is evaluated through a consistent lens," shared Queen. "Kai Weidie provided invaluable insight and leadership to this role, guiding the judges to focus not just on creativity but also on the cultural impact and relevance of each campaign."

今年,首次引入了評委會主席參與評審過程,dentsu的高級副總裁Kai Weidie擔任了這個創始角色。評委會主席的加入爲評審團隊帶來了更高水平的領導力和專業知識,該評審團由頂尖機構和品牌的頂級人才組成,包括Meta、FCb、BBDO、Wieden+Kennedy、Elite Media、Walton Isaacson、AKQA、Off the Cuff、Translation和宏盟傳媒集團。Queen分享道:「評委會主席對於保持評審過程的完整性,確保每個參賽作品都能通過一致的視角評估是至關重要的。」 「Kai Weidie爲這個角色提供了寶貴的洞察力和領導力,指導評委們不僅關注創意,還關注每個廣告活動的文化影響和相關性。」

A heartfelt thanks to the growing list of award sponsors including, SiriusXM (Presenting), The Trade Desk, Clear Channel, dentsu, Google, IPG, Omnicom Group, and Meta, for their generous support and commitment to advancing diversity, equity, and inclusion in the advertising industry.

衷心感謝越來越多的獎項贊助商,包括SiriusXm(主辦方)、The Trade Desk、Clear Channel、dentsu、Google、IPG、宏盟集團和Meta,對廣告行業多樣性、公平性和包容性的積極支持和承諾。

The American Advertising Federation will honor the following campaigns, industry leaders and programs during the 2024 Mosaic Awards:

2024年美國廣告聯盟將在美國美盛獎頒獎典禮上表彰以下廣告活動、行業領袖和項目:

2024 Mosaic Awards Honorees

2024年美國美盛獎獲獎者

Integrated Creative Campaign
Banned Book Club
Agency: FCB Chicago
Client: Digital Public Library of America

綜合創意廣告活動
禁書俱樂部
代理機構:FCb芝加哥
客戶:數字公共圖書館

Student Impact Award
Reclaim Your Composition
School: Brigham Young University

學生影響獎
重新找回你的作文
學校:布里格姆·揚大學

DEI Student Programs
Ogilvy School of Creativity
Agency: Ogilvy

DEI學生項目
創意奧美學院
代理商:奧美

Excellence in Supplier Diversity
More Than That with Gia Peppers
Agency: dentsu
Clients: General Motors, Procter & Gamble, Kroger, Mastercard

供應商多樣性卓越獎
與Gia Peppers做得更多
代理商:電通
客戶:通用汽車,寶潔,Kroger,萬事達

Workforce Inclusion
Healthy Inclusion
Agency: Omnicom Health Group

員工包容性

代理商:宏盟健康集團

Mosaic Champion (Individual)
Josh Loebner, PhD
Agency: VML

美國美盛冠軍(個人)
Josh Loebner, 博士
代理機構: VML

Mosaic Champion (Organization)
Omnicom Health Group

Mosaic冠軍(組織)
宏盟健康集團

Allyship to Advocacy
Dreamcaster
Agency: FCB New York
Clients: Michelob ULTRA

聯合起來爲倡導
Dreamcaster
代理機構:FCb紐約
客戶:Michelob ULTRA

Innovative Narratives
Black Don't Crack
Agency: Droga5
Client: Ad Council

創新敘事
黑人皮膚不會開裂
代理機構: Droga5
客戶:廣告理事會

Data-Driven Transformation
Honda Scenic Audio
Agency: VML
Client: Honda

數據驅動的轉型
本田風景音響
代理機構: VML
客戶: 本田

Agency of the Year
Walton Isaacson

年度代理機構
沃頓艾薩克遜

Mosaic Center Guardian
Jeff Marshall
Principal, Marshall Media

美國美盛中心衛護
傑夫·馬歇爾
馬歇爾媒體負責人

The Mosaic Awards continue to be a platform for the advertising community to celebrate those who advance our understanding of the multicultural market and champion diverse and inclusive practices. The 2024 ceremony promises to be an inspiring evening of recognition and reflection on the impactful work being done across the industry.

美國美盛獎繼續爲廣告社區提供一個平台,以表彰那些推動我們對多元文化市場的理解並倡導多元與包容做法的人。2024年的頒獎典禮將是一個令人振奮的晚上,對行業中正在進行的有影響力的工作進行認可和反思。

For further details regarding this year's Mosaic Awards, including how to purchase tickets or tables, list of winners and judges, visit aaf.org/mosaicawards; or contact Candace D. Queen ([email protected]).

有關今年美國美盛獎的進一步詳細信息,包括如何購買門票或桌子,獲獎者名單和評委,請訪問aaf.org/mosaicawards;或聯繫Candace D. Queen([email protected])。

If you would like to cover the Mosaic Awards gala, please contact [email protected] to request an interview or press credentials.

如果您想參加美國美盛獎晚宴的報道,請聯繫[email protected]以請求採訪或新聞證件。

About the Mosaic Center
The Mosaic Center, a division of the American Advertising Federation, is dedicated to promoting diversity, equity, and inclusion within the advertising industry. The Mosaic Center offers a variety of programs, initiatives, and resources designed to educate and empower professionals, foster inclusive work environments, and encourage authentic, multicultural representation in advertising and media. Through its efforts under the guidance of the Mosaic Council and Mosaic NextGen Leadership Council, the Mosaic Center aims to drive meaningful change and build a more inclusive and equitable industry for all.

關於美國美盛中心
美國廣告聯合會的美國美盛中心致力於促進廣告行業的多樣性、公平性和包容性。美國美盛中心提供各種項目、倡議和資源,旨在教育和賦予專業人士能力,培育包容性工作環境,並在廣告和媒體中鼓勵真實的多元文化代表。通過在美國美盛委員會和美國美盛下一代領導委員會的指導下努力,美國美盛中心旨在推動有意義的變革,建立一個更加包容和公平的行業,爲所有人提供機會。

About the American Advertising Federation
Established in 1905, the American Advertising Federation (AAF), acts as the "Unifying Voice for Advertising." Its membership is comprised of more than 50 corporate members made up of the nation's leading advertisers, agencies, and media companies; a national network of 35,000 advertising professionals; and more than 5,000 student members. The AAF operates a host of programs and initiatives, including Advertising Day on the Hill, the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the HBCUs for Advertising Fellowship, the National Student Advertising Competition, the Mosaic Awards, the Most Promising Multicultural Students Program and Mosaic10. For more information, visit .

關於美國廣告聯盟
成立於1905年的美國廣告聯盟(AAF)充當着"廣告統一發聲體"的角色。其成員包括50多個企業會員,由美國領先的廣告商、代理商和媒體公司組成;一個由3.5萬名廣告專業人士構成的全國網絡;以及5000多名學生會員。 AAF開展了一系列項目和倡議,包括山中的廣告日,廣告名人堂,廣告成就名人堂,美國廣告獎,用於廣告獎學金的HBCUs項目,全國學生廣告比賽,馬賽克獎,最有前途的多元文化學生計劃和Mosaic10計劃。要了解更多信息,請訪問網站。

SOURCE American Advertising Federation

美國廣告聯盟來源

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