PayPal Ventures Into In-Person Payments With Apple Pay Integration And Cashback Rewards
PayPal Ventures Into In-Person Payments With Apple Pay Integration And Cashback Rewards
In a bold move to penetrate the U.S. point-of-sale (POS) payments market, PayPal Holdings Inc (NASDAQ:PYPL) is integrating its debit card with Apple Inc.'s (NASDAQ:AAPL) mobile wallet and offering different cashback rewards.
爲了進軍美國的pos支付市場，paypal控股公司（納斯達克：pypl）正在將其借記卡與蘋果公司的移動錢包集成，並提供不同的返現獎勵。
What Happened: This move is part of a strategic shift led by new CEO Alex Chriss, who joined PayPal from Intuit last year. The goal is to secure a share of in-person purchases at stores, cafes, and restaurants.
事件經過：這一舉動是由新任CEO亞歷克斯·克里斯領導的戰略轉變的一部分，他於去年從財捷集團加入paypal。目標是在商店、咖啡館和餐廳獲得實體購買的份額。
Despite being a dominant player in online and peer-to-peer payments via its Venmo app, PayPal has not previously promoted its products for in-person use.
儘管paypal在通過其venmo應用進行在線和個人對個人支付方面是主導球員，但以往並沒有爲其產品在線下使用進行推廣。
The venture into point-of-sale payments includes 5% cash back for certain products up to $1,000 per month when using their PayPal Debit MasterCard and additional rewards from brands like DoorDash, Domino's and Sephora. PayPal will also enable customers to use debit cards with Apple Pay, capitalizing on the rising popularity of mobile wallets and "tap to pay" options.
進入pos支付領域包括在使用他們的paypal借記萬事達卡時對某些產品的5%返現，每月最高可達1000美元，以及來自doordash、達美樂和sephora等品牌的額外獎勵。paypal還將使客戶能夠使用帶有apple支付的借記卡，以便利用移動錢包和「觸碰付款」選項的日益流行。
As per Reuters, the company is reportedly making its largest-ever marketing investment to promote using PayPal in person, though the exact amount remains undisclosed.
據路透社報道，該公司據稱正在進行有史以來規模最大的營銷投資，以促進人們在線下使用paypal，儘管確切金額尚未披露。
Why It Matters: PayPal's 5% cash-back reward on a category of a user's choosing makes it one of the more competitive debit card cash-back products.
爲什麼它重要：paypal對用戶自選類別的5%返現獎勵使其成爲更具競爭力的借記卡返現產品之一。
This move comes after Apple and Mastercard's increased competition for PayPal earlier in June. In August, Apple opened its NFC gates, potentially benefiting PayPal and Block Inc.
此舉發生在蘋果和萬事達8月份對paypal加大競爭之後。在8月份，蘋果開放了其nfc門，這可能對paypal和block inc.有利。
The development comes only a few days after PayPal expanded its strategic partnership with Fiserv, enhancing its checkout conversions.
此舉發生在paypal擴大其與fiserv的戰略合作伙伴關係僅僅幾天之後，增強了其結賬轉化。
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Image via Shutterstock
圖片來自shutterstock。
This story was generated using Benzinga Neuro and edited by Pooja Rajkumari
本報道使用Benzinga Neuro生成，並由Pooja Rajkumari編輯