Life360 Launches Advertising Platform In The U.S., Featuring Privacy-First Targeting Based On Family Insights And Location Data, With Uber Technologies As A Key Partner Offering Targeted Ads And Integrated Transportation Options For Teens With...
Life360 Launches Advertising Platform In The U.S., Featuring Privacy-First Targeting Based On Family Insights And Location Data, With Uber Technologies As A Key Partner Offering Targeted Ads And Integrated Transportation Options For Teens With...
Life360 Launches Advertising Platform In The U.S., Featuring Privacy-First Targeting Based On Family Insights And Location Data, With Uber Technologies As A Key Partner Offering Targeted Ads And Integrated Transportation Options For Teens With Parental Supervision
Life360在美國推出了廣告平台，通過家庭洞察和位置數據進行隱私優先的定向廣告投放，與優步技術作爲關鍵合作伙伴提供青少年的定向廣告和集成運輸選擇，並受到監護人的監督。
Uber signs on as strategic brand partner; Google veteran Brian McDevitt joins to lead the Life360 Ads team
優步簽約爲戰略品牌合作伙伴；Google資深人員Brian McDevitt加入Life360廣告團隊主導工作。
SAN FRANCISCO, Sept. 5, 2024 /PRNewswire/ -- Life360, Inc. (NASDAQ:LIF), the leading family connection and safety company, today announced the launch of its advertising platform in the United States. The new platform leverages Life360's unique family insights and location data to deliver privacy-first targeting for advertising, connecting millions of engaged families with brands, products, and services that are relevant to their needs. Uber joins the platform as a key partner, integrating with Life360's Landing Notifications to provide timely transportation options and launching targeted ads to parents of teens for Uber teen accounts. These accounts allow teens aged 13-17 to request their own rides and order food, all with parental supervision and essential safety features built into the experience.
2024年9月5日，舊金山 / PRNewswire —— Life360, Inc. (納斯達克:LIF)作爲領先的家庭連接和安全公司，宣佈在美國推出了其廣告平台。新平台利用Life360獨特的家庭洞察和位置數據爲廣告提供隱私優先的定向投放，將成千上萬的活躍家庭與滿足其需求的品牌、產品和服務連接起來。優步作爲關鍵合作伙伴加入該平台，與Life360的集結通知集成，爲青少年的家長提供及時的運輸選擇，並針對優步青少年帳戶的家長推出定向廣告。這些帳戶允許13-17歲的青少年自行請求乘車和訂餐，同時保證在體驗中有父母監護和重要的安全功能。