Target Corporation (NYSE:TGT) shares are trading marginally lower on Thursday.

Yesterday, the company's top peer Dollar Tree, Inc. (NASDAQ:DLTR), reported worse-than-expected second-quarter 2024 earnings.

The discount variety stores chain reported an adjusted EPS of $0.67, missing the consensus of $1.04, and down 26.4% year over year.

Meanwhile, in a press release today, Target said it is pioneering a new level of convenience for shoppers with the integration of its Drive Up and Order Pickup services into Apple Inc. CarPlay. As the first retailer to offer this feature, Target said it allows iPhone users nationwide to manage their curbside orders directly from their car's display.

Also Read: Walmart, Target Are Eating Dollar Stores' Lunch: Dollar General Lowers Guidance, Will Dollar Tree Be Next?

To use this new functionality, customers must place a Drive Up or Pickup order via the Target app on their iPhone. Once in the car and connected to CarPlay, the Target app will automatically show the store location and order details on the car's display.

Users can also get directions, notify the store of their arrival, and check in for pickup—all hands-free.

Mark Schindele, Target's Chief Stores Officer, emphasized the benefit of this integration, stating that it enhances the shopping experience by making it easier to find stores and manage pickups. This move reflects Target's commitment to leveraging technology to improve customer convenience and service.

To use the feature, customers need the latest version of the Target app and an iPhone connected to Apple CarPlay. Once connected, they can access their "Ready for pickup" orders and receive directions to nearby Target stores via Apple Maps.

Price Action: TGT shares are trading lower by 0.96% to $151.02 at last check Thursday.

Photo via Shutterstock

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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors