Ford's August EV Sales Surge 29% Driven By Cybertruck Rival F-150 Lightning, Despite Its Slowing Future EV Plans
Ford's August EV Sales Surge 29% Driven By Cybertruck Rival F-150 Lightning, Despite Its Slowing Future EV Plans
While the Mustang Mach-E SUV is directly up against EV giant Dearborn-based Ford Motor Co (NYSE:F) sold 8,944 electric vehicles in August in the U.S., marking a jump of 29% from the corresponding month last year, the company said on Thursday.
福特汽車公司(NYSE:F)在美國8月銷售了8,944輛新能源車，比去年同月增長了29%。該公司週四表示。
What Happened: The drive in Ford's EV sales last month was largely driven by a 161% jump in sales for the F-150 Lightning pickup truck, of which the company sold 2,654 units.
據悉，福特上個月的電動汽車銷量大幅增長161%，其中F-150 Lightning皮卡銷量增加了2,654輛。
Ford's other two EV offerings in the U.S.- the Mustang Mach-E SUV and the E-transit van- also saw sales grow from last year by 6.1% and 6.7%, respectively.
福特在美國的另外兩款新能源車型——Mustang Mach-E SUV和E-transit麪包車的銷量分別增長了6.1%和6.7%。
| Model | August 2024 Sales | August 2023 Sales |
| Mustang Mach-E | 5,341 | 5,033 |
| F-150 Lightning | 2,654 | 1,018 |
| E-transit | 949 | 889 |
| Total | 8,944 | 6,940 |
| 型號 | 2024年8月銷售額 | 2023年8月銷售額 |
| 野馬Mach-E | 5,341 | 5,033 |
| F-150 Lightning | 2,654 | |
| E-transit | 949 | 889 |
| 總費用 | 8,944 | 6,940 |
While the Mustang Mach-E SUV is directly up against EV giant Tesla Inc's Model Y SUV in the mass market electric SUV segment, the F-150 Lightning is up against the company's Cybertruck in the electric pickup segment.
雖然Mustang Mach-E SUV在大衆市場電動SUV領域直接與特斯拉公司的Model Y SUV競爭，但F-150 Lightning在電動皮卡領域與特斯拉的Cybertruck競爭。
Rising Cybertruck sales appear to have no effect on F-150 Lightning sales, which continue to grow this year compared to the same quarters last year. Tesla began delivering its Cybertruck only in November of last year.
Cybertruck銷售的增長似乎對F-150 Lightning銷售沒有影響，今年同期銷量持續增長。特斯拉僅在去年11月開始交付其Cybertruck。
In the second quarter, Ford sold 7,902 Lightning trucks, marking a 77% growth from last year despite Tesla delivering 8,755 Cybertrucks in the quarter, as per Kelley Blue Book estimates.
根據凱利藍皮書的估計，在第二季度，福特銷售了7,902輛Lightning巨頭卡車，比去年增長了77％，而特斯拉在該季度交付了8,755輛Cybertruck。
Ford Slows Future EV Plans: Last month, Ford said that it is killing its plans to build a three-row electric SUV, initially slated for production in 2025, citing increased pricing pressure on electric vehicles. The company also postponed its plans for a successor of its F-150 pickup to 2027 and said it will start making a new electric commercial van in 2026.
福特減緩未來的新能源車計劃: 上個月，福特表示，由於電動車的定價壓力增加，該公司取消了原計劃於2025年投產的三排座電動SUV。該公司還將其F-150皮卡的繼任者計劃推遲到2027年，並表示將在2026年開始製造新的電動商用貨車。
Ford also said that it intends to use hybrid technology, which combines an electric motor with a gasoline engine, in its next three-row SUVs. "For some commercial applications and larger vehicles, the battery cost of a pure electric vehicle remains challenging," the company then said.
福特還表示，其下一款三排座SUV將採用混合動力技術，即將電動馬達與汽油發動機結合在一起。該公司隨後表示: "對於某些商業應用和較大型車輛來說，純電動汽車的電池成本仍然具有挑戰性。"
More details on the company's EV strategy are now expected in the first half of 2025.
有關該公司電動汽車戰略的更多細節預計將在2025年上半年公佈。
EV Financials: Ford's EV segment recorded an EBIT loss of $1.14 billion in the second quarter owing to industry-wide pricing pressure and lower wholesales despite significant cost reductions in the segment.
電動車財務業績：由於整個行業受到價格壓力和低批發銷量的影響，儘管該板塊大大降低成本，福特電動車業務在第二季度錄得了11.4億美元的虧損。
For the whole year, Ford expects to incur a loss of $5 billion to $5.5 billion within the EV segment, called Model E.
整個年度，福特預計在電動車業務板塊（稱爲Model E）將會遭受50億至55億美元的虧損。
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Photo courtesy: Shutterstock
圖片來源：shutterstock
