Roblox Targets 1B Users, Boosting Growth Through Apple, Alphabet, and Shopify Collaborations
Roblox Targets 1B Users, Boosting Growth Through Apple, Alphabet, and Shopify Collaborations
Roblox Corp (NYSE:RBLX) announced multiple upcoming changes to encourage more traditional game developers. Techcrunch cites Roblox chief product officer Manuel Bronstein in an interview.
Roblox Corp（紐交所代碼：RBLX）宣佈了多項即將到來的變化，以鼓勵更多傳統遊戲開發者。TechCrunch在一次採訪中引用了Roblox首席產品官Manuel Bronstein的話。
The online gaming company is looking to open up more opportunities for creators, including a project that will power generative AI creation on the platform. TechCrunch reports that Roblox proposed a "Price Optimization" tool to help developers identify the best price for in-experience purchases.
這家在線遊戲公司正在尋求爲創作者開拓更多機會，包括一個將爲平台上的生成式人工智能創作提供動力的項目。TechCrunch報道稱，Roblox提出了一個"價格優化"工具，幫助開發者確定在體驗中購買的最佳價格。
Creators will now receive 50% of the revenue for paid experiences worth $9.99, 60% for experiences worth $29.99, and 70% for experiences worth $49.99, TechCrunch cites from the annual Roblox Developers Conference Friday. The creators earn about 25% of the revenue for their paid experiences.
根據Roblox開發者年度大會上的消息，創作者現在將獲得按照體驗價值分別爲9.99美元、29.99美元和49.99美元的付費體驗收入的50%、60%和70%。TechCrunch引用了這一信息。創作者目前從付費體驗中獲得大約25%的收入。
Roblox CEO and Co-Founder Dave Baszucki eyes 10% of the global video-game content market when it reaches 300 million daily active users by collaborating with Apple Inc (NASDAQ:AAPL), Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) and Tencent Holdings (OTC:TCEHY),
Roblox首席執行官兼聯合創始人Dave Baszucki計劃通過與Apple Inc（納斯達克代碼：AAPL）、Alphabet Inc（納斯達克代碼：GOOG、GOOGL）和騰訊控股（場外交易代碼：TCEHY）合作，使全球遊戲內容市場達到30000000日活躍用戶時佔據10%的市場份額。
Bloomberg cites from the conference.
Bloomberg引用了這次大會的報道。
Baszucki told Bloomberg that the gaming market accounts for $180 billion in content revenue annually.
Baszucki告訴Bloomberg，遊戲市場每年的內容收入約爲180億美元。
Roblox also tapped Shopify Inc (NYSE:SHOP) to help users sell physical products through digital Roblox experiences.
Roblox還與Shopify Inc（紐交所代碼：SHOP）合作，幫助用戶通過數字Roblox體驗銷售實物產品。
The gaming company also revealed plans for a new program to price paid-access experiences on desktop versions in real currency.
這家遊戲公司還公佈了一個新計劃，用真實貨幣確定桌面版的付費體驗價格。
Baszucki told Bloomberg that in 2023, Roblox paid over $800 million to its community of game developers.
Baszucki告訴彭博社，2023年，Roblox向其遊戲開發者社區支付了超過8千萬美元。
Roblox's fiscal 2024 investor guidance of $4.2 billion in bookings is about 2% of the global gaming market, which Baszucki estimates currently at $160 billion and $180 billion, the Verge reports. Baszucki told Verge its ambition is to reach 1 billion users, citing that Roblox could beat the entire AAA game industry.
據The Verge報道，Roblox在2024財年的投資者指引爲42億美元，約佔全球遊戲市場的2％，Baszucki估計目前全球遊戲市場規模約爲1600億美元至1800億美元。Baszucki告訴The Verge，Roblox的目標是達到10億用戶數，稱Roblox可以擊敗整個AAA遊戲行業。
Roblox stock gained 53% in the last 12 months. Investors can gain exposure to the stock through Vanguard Mid-Cap ETF (NYSE:VO) and Vanguard Total Stock Market ETF (NYSE:VTI).
Roblox股票在過去12個月中上漲了53％。投資者可以通過Vanguard Mid-Cap ETF（紐交所代碼：VO）和Vanguard Total Stock Market ETF（紐交所代碼：VTI）獲得該股票的投資機會。
Price Action: RBLX stock is up 1.79% at $44.42 premarket at the last check Monday.
價格走勢：最後一次查看，RBLX股票在盤前上漲了1.79％，報價爲44.42美元。
Photo via Shutterstock
圖片來自shutterstock。