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MINISO Opens First Sanrio-Themed Store in Australia, Bringing Joyful Shopping Experience

MINISO Opens First Sanrio-Themed Store in Australia, Bringing Joyful Shopping Experience

名創優品在澳洲開設首家Sanrio主題店,帶來愉快的購物體驗
PR Newswire ·  09/09 22:45

SYDNEY, Sept. 9, 2024 /PRNewswire/ -- MINISO, the renowned global lifestyle brand, is excited to announce the grand opening of its first Sanrio-themed store in Australia on September 7th. This store, located on George Street in Sydney, marks the brand's first-ever Sanrio-themed IP collection shop in Australia and its first flagship shop in the country. With over 2,500 SKUs and an area of approximately 300 square meters, this new store is set to offer a brand-new and joyful shopping experience to the Australian market.

悉尼,2024年9月9日 /PRNewswire/ — 著名的全球生活方式品牌MINISO很高興地宣佈,其在澳大利亞的第一家三利奧主題商店將於9月7日盛大開業。這家商店位於悉尼喬治街,是該品牌在澳大利亞開設的第一家以三利奧爲主題的IP收藏店,也是該品牌在澳大利亞的第一家旗艦店。這家新店擁有超過 2,500 個 SKU,佔地面積約 300 平方米,將爲澳大利亞市場提供全新而愉悅的購物體驗。

MINISO's First Sanrio-Themed Store in Australia
MINISO 在澳大利亞開設的第一家 Sanrio 主題商店
MINISO Sanrio Blind Box Series
MINISO 三麗鷗盲盒系列
Customers shopping in store
顧客在商店購物

The new flagship store, with its impressive Sanrio-themed storefront and dedicated Sanrio zones, showcases MINISO's IP strategy. IP products make up over 70% of the store's offerings, with nearly 30% featuring beloved Sanrio characters like Kuromi, Melody, and Cinnamoroll, including popular items such as blind boxes and night lights. Customers can also find popular IP items of Disney, BT21, Loopy and more, making the store a must-visit destination for all fans of these beloved characters. The sales performance of this store during the opening weekend set a new record for the highest sales per square meter among all MINISO stores.

新旗艦店擁有令人印象深刻的三麗鷗主題店面和專屬的三麗鷗專區,展示了MINISO的知識產權戰略。知識產權產品佔商店商品的70%以上,其中近30%以黑米、旋律和Cinnamoroll等備受喜愛的三麗鷗角色爲特色,包括盲盒和夜燈等熱門物品。顧客還可以找到迪士尼、BT21、Loopy等熱門IP商品,使這家商店成爲所有喜愛這些角色的粉絲必去的目的地。這家商店在開業週末的銷售業績創下了所有MINISO門店中每平方米銷售額最高的新紀錄。

The store's prime location in the bustling heart of Sydney makes it easily accessible to both locals and tourists. Surrounded by major retail areas and iconic attractions like the Sydney Town Hall and Queen Victoria Building (QVB), it promises a steady flow of foot traffic. George Street, Sydney's original high street, remains one of the busiest streets in the city centre, further enhancing the appeal of this new MINISO store.

該商店位於悉尼繁華市中心的黃金地段,使當地人和遊客都能輕鬆抵達。它被主要零售區和悉尼市政廳和維多利亞女王大廈(QVB)等標誌性景點所環繞,有望實現穩定的客流量。喬治街(George Street)是悉尼最初的大街,仍然是市中心最繁忙的街道之一,進一步增強了這家新的MINISO商店的吸引力。

To celebrate the launch of its flagship store, MINISO has introduced a limited-edition reusable shopping bag inspired by Australia's iconic kangaroo – the MINISO Kroo Bag. This exclusive bag will be gifted to customers who spend a specified amount in-store on the opening day. The Kroo Bag merges the essence of Australia's beloved kangaroo with the signature MINISO shopping bag, encapsulating the theme "Karrying Fun to Australia." To amplify this message, MINISO has also released a creative video showcasing shoppers with oversized Kroo Bags, inviting Australians to join in the fun and excitement.

爲了慶祝旗艦店的開業,MINISO推出了一款限量版的可重複使用的購物袋,靈感來自澳大利亞的標誌性袋鼠——MINISO Kroo Bag。這款專屬包將贈送給在開業當天在店內消費指定金額的顧客。Kroo Bag 將澳大利亞備受喜愛的袋鼠的精髓與標誌性的 MINISO 購物袋融爲一體,概括了 「把樂趣帶到澳大利亞」 的主題。爲了擴大這一信息,MINISO還發布了一段創意視頻,展示了購物者手持超大號Kroo手袋,邀請澳大利亞人一起享受樂趣和刺激。

This George Street MINISO flagship store is MINISO's second overseas Sanrio-themed location, following the success of the Margo City store in Indonesia last October. It marks the beginning of MINISO's new journey in Australia and underscores the brand's commitment to expanding its global footprint.

這家喬治街MINISO旗艦店是繼去年10月在印度尼西亞成功開設Margo City門店之後,MINISO在海外開設的第二家以三利奧爲主題的分店。它標誌着MINISO在澳大利亞的新旅程的開始,也凸顯了該品牌對擴大其全球足跡的承諾。

Since entering the Australian market, MINISO has successfully opened shops in Sydney and Melbourne and is continuously expanding its presence in the country. It plans to open more stores in key cities of Australia, targeting both prime business districts and emerging areas. This expansion will involve upgrades on both store design and product range of all existing stores, ensuring that every customer experiences a fresh MINISO.

自進入澳大利亞市場以來,MINISO已成功在悉尼和墨爾本開設門店,並不斷擴大其在該國的影響力。它計劃在澳大利亞的主要城市開設更多門店,目標是主要商業區和新興地區。此次擴張將涉及對所有現有門店的門店設計和產品範圍進行升級,確保每位顧客都能體驗到全新的MINISO。

MINISO is committed to offering Australian consumers top-quality and innovative IP design products. With a strong and loyal customer base and increasing demand, the brand aims to create a joyful atmosphere and an exciting shopping experience for everyone who visits MINISO stores, spreading the brand's Joy Philosophy to even more consumers worldwide.

MINISO 致力於爲澳大利亞消費者提供高質量和創新的知識產權設計產品。憑藉強大而忠誠的客戶群和不斷增長的需求,該品牌旨在爲所有光顧MINISO門店的人營造歡樂的氛圍和令人興奮的購物體驗,將該品牌的歡樂理念傳播給全球更多消費者。

SOURCE MINISO

來源 MINISO

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