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Google Underscores Importance Of Empowering Users With Fact Check Tools Amid Rising Use Of AI

Google Underscores Importance Of Empowering Users With Fact Check Tools Amid Rising Use Of AI

谷歌強調了在人工智能的不斷增長中賦予用戶事實覈查工具的重要性
Benzinga ·  06:34

Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL) subsidiary Google underscored the importance of empowering users with fact-check tools amid the rising use of AI, at the third edition of the Global AI Summit (GAIN) in Riyadh, Saudi Arabia.

Alphabet Inc.(納斯達克股票代碼:GOOG)(納斯達克股票代碼:GOOG)(納斯達克股票代碼:GOOG)子公司谷歌在沙特阿拉伯利雅得舉行的第三屆全球人工智能峯會(GAIN)上強調了在人工智能使用日益增加的情況下爲用戶提供事實覈查工具的重要性。

What Happened: Google's managing director for Middle East and North Africa, Anthony Naccache, spoke about how users can fact-check what they see on the internet, instead of relying solely on big tech companies and media organizations to do this.

發生了什麼:谷歌中東和北非董事總經理安東尼·納卡奇談到了用戶如何對他們在互聯網上看到的內容進行事實覈查,而不是僅僅依靠大型科技公司和媒體組織來做到這一點。

Naccache said Google already has one such tool that has been available for a long time – reverse image search. This allows users to upload, or pinpoint Google Search to a specific image, and perform a reverse lookup for the image on the internet.

納卡奇說,谷歌已經有一個這樣的工具已經存在了很長時間——反向圖像搜索。這允許用戶上傳特定圖片,或將谷歌搜索精確定位到特定的圖片,並在互聯網上對該圖片進行反向查詢。

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訂閱 Benzinga 技術趨勢時事通訊,將所有最新的技術發展發送到您的收件箱。

However, with the advent of AI, it has been increasingly difficult to figure out if an image or text is genuine or generated or modified using AI.

但是,隨着人工智能的出現,越來越難以確定圖像或文本是真實的,還是使用人工智能生成或修改的。

While Naccache said Google is working with governments and regulatory agencies to figure it out, educating users is also an important cog in the wheel.

儘管納卡奇表示,谷歌正在與政府和監管機構合作以解決這個問題,但教育用戶也是一個重要的齒輪。

Why It Matters: In August 2023, Google's DeepMind team developed a new technology called SynthID, which makes it nearly impossible to remove watermarks from AI-generated images. This tool aims to help users identify AI-generated photos with high accuracy.

爲何重要:2023年8月,谷歌的DeepMind團隊開發了一項名爲SynthID的新技術,該技術幾乎不可能從人工智能生成的圖像中刪除水印。該工具旨在幫助用戶高精度識別人工智能生成的照片。

Moreover, a study conducted by Google DeepMind in June revealed that the most common misuse of AI is the creation of deepfakes featuring politicians and celebrities. This misuse is almost twice as common as AI-assisted cyber-attacks, highlighting the urgent need for effective fact-checking tools.

此外,谷歌DeepMind在6月進行的一項研究顯示,最常見的濫用人工智能是製作以政治家和名人爲主題的深度僞造品。這種濫用行爲幾乎是人工智能輔助網絡攻擊的兩倍,凸顯了對有效事實覈查工具的迫切需求。

The urgency of these tools is further underscored by the ease with which AI can be used to craft convincing fake news. In September 2023, a developer showcased a "disinformation machine" using OpenAI's ChatGPT, demonstrating how cheap and easy it has become to spread propaganda on a massive scale.

人工智能可以輕鬆製作令人信服的虛假新聞,這進一步凸顯了這些工具的緊迫性。2023 年 9 月,一位開發者展示了一臺使用 OpenAI 的 ChatGPT 的 「虛假信息機器」,展示了大規模傳播宣傳已變得多麼便宜和容易。

In May, Meta Platforms Inc. took down numerous Facebook accounts linked to covert influence campaigns from countries like China, Iran, Russia, and Israel, further emphasizing the need for robust fact-checking mechanisms.

5月,Meta Platforms Inc.關閉了許多與來自中國、伊朗、俄羅斯和以色列等國家的祕密影響力活動相關的Facebook帳戶,進一步強調了建立強有力的事實覈查機制的必要性。

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點擊此鏈接,查看Benzinga對消費科技的更多報道。

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Photo by Andrea De Santis on Unsplash

安德里亞·德桑蒂斯在 Unsplash 上拍攝的照片

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