SUBANG JAYA, 10 September 2024 – CelcomDigi Berhad ("CelcomDigi") continues to champion the digital transformation of Malaysian small and medium enterprises (SMEs) through the MY5G SME Conference 2024 held recently at CelcomDigi's Technology Hub in Subang Jaya, Selangor.

The conference aimed at empowering SMEs with the right insights, strategies, and tools needed to thrive in this age of digital-everything, bringing together industry leaders and technology experts to explore how 5G and AI-powered solutions can help unlock business opportunities and drive innovation, efficiency, and long-term growth for SMEs.

One of the key highlights of the conference was the panel discussion titled "Beyond Connectivity: Igniting Business Innovation Today for Tomorrow," which explored the transformative potential of advanced digital solutions across various industries. Esteemed panelists, including Mervin Yee, Executive Director of Nippon Express, Raja Jesrina Raja Arshad, Co-Founder of PurelyB, and Dato' Sharon Haniffa, Group Executive Director of MAHSA University, shared their insights on how they have leveraged digital tools to improve productivity, scale their operations, foster innovation, and enhance customer experiences.

CelcomDigi's Chief Enterprise Business Officer, Afizulazha Abdullah emphasised the company's commitment to be the trusted business partner for SMEs. "These industry leaders and speakers have demonstrated how embracing digitalisation can push the boundaries of what's possible in this age of digital-everything. We want to enable these transformations for SMEs, and empower them to transform, grow, and thrive by supporting them at every stage of their digital journey."

Afizulazha added, "What's the one thing you would like to do better for your business? We are here to inspire change and help SMEs uncover digital solutions that can accelerate that change."

Key highlights from the CelcomDigi MY5G SME Conference 2024:

• Industry insights on digitalisation: During the panel discussion, Mervin Yee of Nippon Express highlighted how digital tools have transformed logistics operations, driving efficiency and new growth opportunities. Raja Jesrina shared how the right data has enabled PurelyB to better target their customers, while Dato' Sharon showcased MAHSA University's success in using technology to open doors to a global audience, allowing them to connect with students abroad through their innovative online courses.

• Tech experts sessions: The conference featured additional sessions from leading technology companies, including AWS, Google, Microsoft, Infront Consulting, and Bridgenet Solutions. These speakers explored topics ranging from cloud-driven innovation, AI, and cybersecurity to the transformative potential of edge computing for SMEs.

• AWS: Ronan Casey, Senior Solution Architect, discussed how cloud computing can fuel business growth and innovation.

• Google: Neelaksh Sharma, Principal Architect for Telco, explored how AI and edge computing are transforming business operations.

• Microsoft: Ricky Haryadi, ASEAN Go-To-Market Lead for AI at Work and Cybersecurity, and Tan Mei Yan, ASEAN Partner Solutions and Sales Manager provided insights on AI strategies to unlock future organisational potential.

• Infront Consulting: Law Wen Feng, Solutions Manager, presented on E-Invoicing and its impact on business process efficiency.

• Bridgenet Solutions: Lim Choon Meng, Presales Manager, shared best practices for securing business networks with advanced firewall and SD-WAN solutions.

SMEs who attended the conference also got the opportunity to witness first-hand the application of 5G and AI solutions at the CelcomDigi AI Experience (AiX) Centre, a state-of-the-art facility to stimulate rapid innovation of 5G, AI and other emerging technology solutions across diverse industries to accelerate Malaysia's 5G-AI aspirations.

This MY5G SME Conference is part of the CelcomDigi MY5G Series, which includes a three-part MY5G CEO Series programme and the MY5G SME Digital Workshops across the nation to help create awareness on the benefits of digitalisation as well as 5G adoption and applications amongst the business communities in Malaysia.

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