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Ubisoft Is 'Mismanaged, Shareholders Are Hostages': Investor Demands Video Game Company Go Private After Stock Drop

Ubisoft Is 'Mismanaged, Shareholders Are Hostages': Investor Demands Video Game Company Go Private After Stock Drop

股東要求育碧公司私有化,稱其「管理混亂,股東成爲人質」:在股價下滑後
Benzinga ·  09/10 13:58

Ubisoft Entertainment SA (OTC:UBSFF) faces pressure from a minority shareholder to go private, following the release of Star Wars Outlaws.

在《星球大戰亡命之徒》發佈後,育碧娛樂股份有限公司(場外交易代碼:UBSFF)面臨來自少數股東的壓力,要求其私有化。

Slovakia-based hedge fund AJ Investments, which holds less than 1% of Ubisoft's stock, issued an open letter to the company's board of directors, including CEO Yves Guillemot and major shareholder Tencent Holdings ADR (OTC:TCEHY), criticizing Ubisoft's recent performance and share value.

總部位於斯洛伐克的對沖基金AJ Investments持有不到1%的育碧股份,該公司向包括首席執行官伊夫·吉勒莫特和主要股東騰訊控股ADR(場外交易代碼:TCEHY)在內的公司董事會發表了一封公開信,批評育碧最近的表現和股票價值。

Share Price Decline And Investor Demands

股價下跌和投資者需求

The release of Star Wars Outlaws, developed by Ubisoft's Massive Entertainment, was expected to boost the company's financial outlook, but early reviews and a lukewarm reception from players have raised concerns.

育碧旗下Massive Entertainment開發的《星球大戰亡命之徒》的發佈預計將提振該公司的財務前景,但早期的評論和玩家的冷淡歡迎引起了人們的擔憂。

Following the game's release, Ubisoft's stock price dropped over 10% within two days of Star Wars Outlaws' release.

遊戲發佈後,育碧的股價在《星球大戰Outlaws》發佈後的兩天內下跌了10%以上。

At that point, Ubisoft's share price dropped to 15.34 euros ($16.91). That's its lowest level since 2014, with a market capitalization of 1.97 billion euros.

當時,育碧的股價跌至15.34歐元(合16.91美元)。這是自2014年以來的最低水平,市值爲19.7歐元。

Since then, shares have declined even further, closing 7.1% lower on Monday, Sept. 9, at 13.67 euros. Currently, Ubisoft stock is trading at 13.25 euros.

此後,股價進一步下跌,9月9日星期一收盤下跌7.1%,至13.67歐元。目前,育碧股票的交易價格爲13.25歐元。

"Ubisoft at current state is mismanaged and shareholders are hostages of Guillemot family members and Tencent who take advantage of them," the open letter reads, according to GamesIndustry.biz.

據GamesIndustry.biz報道,公開信中寫道:「目前的育碧管理不善,股東是基勒莫家族成員和利用他們的騰訊的人質。」

"Management is focused on pleasing investors with beating quarterly results and not focusing on long-term strategy to provide exceptional experience for the gamers," it continues.

它繼續說:「管理層專注於以優異的季度業績取悅投資者,而不是專注於爲遊戲玩家提供卓越體驗的長期戰略。」

AJ Investments also raised the possibility of initiating a "proxy fight" to gather support from other minority shareholders to push for a sale if the company does not respond to their demands.

AJ Investments還提出,如果公司不回應其他少數股東的要求,可以發起 「代理權爭奪戰」,爭取其他少數股東的支持,推動出售。

AJ Investments' letter went beyond Star Wars Outlaws, criticizing the management of several of Ubisoft's other projects. The fund pointed to the free-to-play shooter XDefiant, which is also struggling to gain traction.

AJ Investments的信不僅限於《星球大戰亡命之徒》,還批評了育碧其他幾個項目的管理。該基金指出了免費射擊遊戲XDefiant,它也在努力獲得吸引力。

Skull and Bones is delayed and The Division Heartland was cancelled, the investor noted. The letter further expressed concerns about long-dormant franchises like Rayman, Splinter Cell, For Honor, and Watch Dogs.

投資者指出,《骷髏與骨頭》延期了,《全境封鎖》也被取消了。這封信進一步表達了對雷曼、Splinter Cell、For Honor和看門狗等長期處於休眠狀態的系列的擔憂。

However, AJ Investments did acknowledge the success of Ubisoft's live service game Rainbow Six Siege, saying it "is doing great."

但是,AJ Investments確實承認了育碧的直播服務遊戲《彩虹六號:圍攻行動》的成功,稱它 「表現不錯」。

Future Expectations For Ubisoft

對育碧的未來期望

Ubisoft has yet to publicly respond to the letter or comment on the performance of Star Wars Outlaws.

育碧尚未公開回復這封信或對《星球大戰亡命之徒》的表現發表評論。

Earlier this year, Guillemot stated that the company had a "solid" start to its financial year. He also expressed confidence in its upcoming releases, including Star Wars Outlaws.

今年早些時候,Guillemot表示,該公司的財政年度開局是 「穩健的」。他還對即將上映的作品,包括《星球大戰亡命之徒》表示了信心。

Assassin's Creed Shadows is scheduled for release in November.

《刺客信條:暗影》定於11月發佈。

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Image: Shutterstock

圖片:Shutterstock

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