EXCLUSIVE: Is Apple 'Falling Behind' Rivals Like Amazon, Alphabet? WisdomTree's Christopher Gannatti Weighs In
EXCLUSIVE: Is Apple 'Falling Behind' Rivals Like Amazon, Alphabet? WisdomTree's Christopher Gannatti Weighs In
And that trust pays off in a big way. Forget about flashy software wins or even groundbreaking tech launches. As Gannatti points out, Apple's success lies in something simpler yet more powerful: "great software that inspires a long tail of people to upgrade to a new phone."In the tech world, staying ahead of the pack is always the name of the game, but Apple Inc's (NASDAQ:AAPL) playing a different one.
在科技界，保持領先地位永遠是遊戲的名字，但蘋果公司（納斯達克股票代碼：AAPL）的表現卻有所不同。
Apple Is Laser-Focused On One Thing
蘋果專注於一件事
Christopher Gannatti, Global Head of Research at WisdomTree, Inc., told Benzinga in exclusive comments that while giants like Amazon.com Inc. (NASDAQ:AMZN) and Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL) face questions about keeping pace, Apple remains laser-focused on one clear goal: selling more iPhones.
WisdomTree, Inc. 全球研究主管克里斯托弗·甘納蒂在獨家評論中告訴本辛加，儘管亞馬遜公司（納斯達克股票代碼：AMZN）和Alphabet Inc.（納斯達克股票代碼：GOOG）（納斯達克股票代碼：GOOG）等巨頭在保持步伐方面面臨質疑，但蘋果仍然專注於一個明確的目標：銷售更多iPhone。
"For much of the year, investors questioned if they were 'falling behind' rivals like Amazon and Alphabet," Gannatti noted. "However, we must remember that Apple is possibly the most trusted brand on the consumer side of the electronics market."
甘納蒂指出：「在一年中的大部分時間裏，投資者都在質疑他們是否'落後於'亞馬遜和Alphabet等競爭對手。」「但是，我們必須記住，蘋果可能是電子市場消費者方面最值得信賴的品牌。」
Apple's Success Lies In Something Simpler
蘋果的成功在於更簡單的東西
And that trust pays off in a big way. Forget about flashy software wins or even groundbreaking tech launches. As Gannatti points out, Apple's success lies in something simpler yet more powerful: "great software that inspires a long tail of people to upgrade to a new phone."
這種信任得到了豐厚的回報。忘記那些華而不實的軟件勝利，甚至是開創性的技術發佈吧。正如甘納蒂指出的那樣，蘋果的成功在於更簡單、更強大的東西：「激勵大量人升級到新手機的優秀軟件。」
With over 1 billion iPhone users worldwide, the Cupertino giant isn't merely selling phones—it's nurturing a legacy. Each update provides consumers with another reason to remain loyal to the brand. Sure, Apple rolls out cutting-edge innovations, but the magic happens when these features become the next hook for selling devices like iPhones, iPads, Macs, and AirPods.
這家庫比蒂諾巨頭在全球擁有超過10部iPhone用戶，它不僅在銷售手機，還在培育傳統。每次更新都爲消費者提供了另一個保持品牌忠誠度的理由。當然，蘋果推出了尖端創新，但是當這些功能成爲銷售iPhone、iPad、Mac和AirPods等設備的下一個掛鉤時，奇蹟就會發生。
Take the Apple Intelligence rollout, for example. Has it revolutionized our lives yet? Not really.
以 Apple Intelligence 的推出爲例。它徹底改變了我們的生活嗎？不是真的。
Read Also: Apple's Glowtime Event Fails To Dazzle Fans Like AI Competitors, But Analysts Say There's No Rush For A Game-Changing Product Just Yet
另請閱讀：蘋果的Glowtime活動未能像人工智能競爭對手一樣讓粉絲眼花繚亂，但分析師表示，目前還沒有急於推出改變遊戲規則的產品
Turning Innovation Into Consumer Loyalty
將創新轉化爲消費者忠誠度
But Gannatti highlights that even this is part of Apple's strategy. "Everything Apple is doing is focusing the discussion back on how to sell more phones, tablets, laptops, computers, watches, and headphones."
但甘納蒂強調，即便如此，也是蘋果戰略的一部分。「蘋果所做的一切都是將討論的重點重新放在如何銷售更多手機、平板電腦、筆記本電腦、電腦、手錶和耳機上。」
Apple doesn't need to be first to every innovation—it just needs to be the best at turning innovation into consumer loyalty. And with a billion iPhones in play, they're playing that game exceptionally well.
蘋果不一定是每一項創新的第一位——它只需要在將創新轉化爲消費者忠誠度方面做到最好。而且有十億部iPhone在玩，他們玩這個遊戲的表現異常出色。
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Photo: Farknot Architect/Shutterstock.com
照片：Farknot Architect/Shutterstock.com
