Northern Light Expands Generative AI Capabilities in SinglePoint
Northern Light Expands Generative AI Capabilities in SinglePoint
By expanding GenAI to search results in SinglePoint, users benefit from Northern Light's rich query syntax and can use GenAI with "expert searches" – the pre-written queries that populate many topical and company-specific dashboards used to share market and competitive intelligence insights within an enterprise. These queries can be large (e.g., contain a list of 20 competitors) or use complex query syntax (e.g., proximity operators or compound Boolean expressions). Such large and complex search queries do not lend themselves to be expressed as a question. GenAI produces instant executive summaries of search results from an organization's
market and competitive intelligence knowledge management system
GenAI 即時生成組織搜索結果的執行摘要
市場和競爭情報知識管理系統
BOSTON, Sept. 12, 2024 /PRNewswire/ -- Northern Light today launched an expansion of the generative AI (GenAI) capabilities available in its SinglePoint knowledge management platform for market research and competitive intelligence. Now users can, with a single click, invoke SinglePoint's GenAI to instantly generate an executive summary of all the documents contained in a search result; the summary zeroes in on information and insights directly responsive to the search query.
波士頓，2024年9月12日 /PRNewswire/ — 北極光今天啓動了擴展其用於市場研究和競爭情報的SinglePoint知識管理平台中可用的生成人工智能（GenAI）功能。現在，用戶只需單擊一下即可調用SinglePoint的GenAI，立即生成搜索結果中包含的所有文檔的執行摘要；摘要集中在直接響應搜索查詢的信息和見解上。
The new search result summarization feature expands on Northern Light's generative AI-based question answering capability, introduced last year. Like question answering, search result summarization in SinglePoint is built on top of OpenAI's large language model (LLM). Alternatively, customers may elect to use Microsoft Azure AI models.
新的搜索結果摘要功能擴展了去年推出的北極光基於人工智能的生成式問答功能。與問答一樣，SinglePoint中的搜索結果摘要建立在OpenAI的大型語言模型（LLM）之上。或者，客戶可以選擇使用微軟Azure人工智能模型。
By expanding GenAI to search results in SinglePoint, users benefit from Northern Light's rich query syntax and can use GenAI with "expert searches" – the pre-written queries that populate many topical and company-specific dashboards used to share market and competitive intelligence insights within an enterprise. These queries can be large (e.g., contain a list of 20 competitors) or use complex query syntax (e.g., proximity operators or compound Boolean expressions). Such large and complex search queries do not lend themselves to be expressed as a question.
通過將GenAI擴展到SinglePoint中的搜索結果，用戶可以受益於北極光豐富的查詢語法，並可以將GenAI與 「專家搜索」 結合使用，專家搜索是填充許多主題和公司特定儀表板的預先編寫的查詢，用於共享企業內部的市場和競爭情報見解。這些查詢可能很大（例如，包含 20 個競爭對手的列表），也可以使用複雜的查詢語法（例如，鄰近運算符或複合布爾表達式）。如此龐大而複雜的搜索查詢本身不適合用問題來表達。
Furthermore, summarization of recent publications from key sources is a use case supported by the new feature. For example, one Northern Light client who beta tested the new feature used it to summarize daily posts from six industry authority blogs for an executive group. Lastly, not having to phrase a query as a question will greatly expand the use of GenAI for all SinglePoint users, since the "Summarize" option will appear on all search results.
此外，對來自關鍵來源的最新出版物的總結是新功能支持的用例。例如，一位對新功能進行了測試的北極光客戶使用該功能爲一個高管小組總結了六個行業權威博客的每日帖子。最後，不必將查詢表述爲問題將極大地擴展所有SinglePoint用戶對GenAI的使用，因爲 「摘要」 選項將出現在所有搜索結果中。
Northern Light's implementation of generative AI in SinglePoint utilizes the technique known as Retrieval Augmented Generation (RAG). RAG limits and controls the content upon which a GenAI answer is based and is not reliant upon the LLM's training data, which is often from dubious internet sources.
北極光在SinglePoint中實現的生成式人工智能採用了名爲檢索增強生成（RAG）的技術。RAG限制和控制GenAI答案所依據的內容，並且不依賴LLM的訓練數據，這些數據通常來自可疑的互聯網來源。
In addition, Northern Light addresses a critical requirement for GenAI-based research systems that synthesize published content: source citations. All GenAI authored text in SinglePoint contains live links to the source material from which the summary or answer is derived so users can click through to the source documents of greatest interest to explore a given item in more detail. Sources may be from many of the content collections within the client organization's SinglePoint portal, including business news, original primary market research, thought leaders' commentary, technology white papers, conference abstracts, or industry and government databases.
此外，北極光滿足了基於Genai的研究系統對綜合已發表內容的關鍵要求：來源引文。SinglePoint中所有由GenAI創作的文本都包含指向源材料的實時鏈接，摘要或答案就是從中得出的，因此用戶可以點擊最感興趣的源文檔，更詳細地瀏覽給定項目。來源可能來自客戶組織SinglePoint門戶網站中的許多內容集，包括商業新聞、原始主要市場研究、思想領袖評論、技術白皮書、會議摘要或行業和政府數據庫。
"Summarization without the user having to ask a question is the first in a series of GenAI-related enhancements Northern Light will be introducing over the next 12 months," C. David Seuss, Northern Light's CEO, said. "The plan is to infuse GenAI throughout the SinglePoint application. We are going to use GenAI across content collections, in dashboards, for newsletters, and to populate documents used in business processes."
北極光首席執行官C. David Seuss表示：「無需用戶提問即可進行總結是北極光將在未來12個月內推出的一系列與Genai相關的增強功能中的第一個。」「計劃在整個SinglePoint應用程序中注入GenAI。我們將在內容集、儀表板、時事通訊以及填充業務流程中使用的文檔中使用GenAI。」
Northern Light pioneered the practical use of AI and machine learning technology in enterprise-class market and competitive intelligence knowledge management systems in 2017. SinglePoint's AI-based capabilities include automated "Insights Reports" – machine-generated summaries of search results – as well as referrals to documents addressing topics of known interest to a user based on their search history ("Recommended Reading List"), and links to topically similar documents contained in a search result based on an AI-driven semantic analysis ("More Like This").
2017 年，北極光率先在企業級市場和競爭情報知識管理系統中實際使用人工智能和機器學習技術。SinglePoint基於人工智能的功能包括自動生成的 「Insights Reports」（機器生成的搜索結果摘要），以及根據用戶的搜索歷史引用涉及已知主題的文檔（「推薦閱讀清單」），以及基於人工智能驅動的語義分析（「更多類似內容」）的搜索結果中包含的主題相似文檔的鏈接。
About Northern Light
關於北極光
Northern Light has been providing knowledge management platforms for competitive intelligence and market research insights to global enterprises since 1996. Northern Light's current clients include Fortune 1000 leaders across multiple industries such as life sciences, information technology, healthcare, consumer products, and manufacturing. Northern Light has over 200,000 users of its strategic research portals worldwide. Headquartered in Boston, Massachusetts, Northern Light has repeatedly been recognized as one of KMWorld's "AI 100" – the companies empowering intelligent knowledge management – and has won the KMWorld Readers' Choice Award multiple times.
自1996年以來，北極光一直爲全球企業提供競爭情報和市場研究見解的知識管理平台。Northern Light目前的客戶包括生命科學、信息技術、醫療保健、消費品和製造業等多個行業的財富1000強領導者。北極光的戰略研究門戶網站在全球擁有超過20萬名用戶。總部位於馬薩諸塞州波士頓的北極光曾多次被評爲KMWorld的 「AI 100」（推動智能知識管理的公司）之一，並多次獲得KMWorld讀者選擇獎。
Media contact:
David Domeshek
(508) 873-7068
[email protected]
媒體聯繫人:
大衛·多梅舍克
(508) 873-7068
[電子郵件保護]
SOURCE Northern Light
來源：北極光
