Sony CEO Confirms Consoles Are Still 'Core' To PlayStation's Future
Sony CEO Confirms Consoles Are Still 'Core' To PlayStation's Future
Sony Group Corp's (NYSE:SONY) newly appointed joint CEO Hideaki Nishino reaffirmed that consoles will continue to be "core" to the company's gaming strategy, even as it expands into other platforms.
索尼集團公司（紐約證券交易所代碼：SONY）新任命的聯合首席執行官西野秀明重申，即使該公司擴展到其他平台，遊戲機仍將是該公司遊戲戰略的 「核心」。
In a recent interview with Japanese publication Nikkei, Nishino, who heads Sony's Platform Business Group, made it clear that while the company is broadening its reach to include more PC titles, PlayStation hardware will remain a critical part of its business model.
在最近接受日本出版物《日經》採訪時，索尼平台業務組負責人西野明確表示，儘管該公司正在擴大業務範圍以納入更多電腦遊戲，但PlayStation硬件仍將是其商業模式的關鍵部分。
The Power of PlayStation Consoles
PlayStation 遊戲機的力量
During the interview, Nishino discussed what sets PlayStation apart from the competition in a crowded gaming market.
在採訪中，西野討論了PlayStation在擁擠的遊戲市場中與衆不同的原因。
"I think that with mobile devices, there are many games that show advertisements, and PCs are difficult to set up, but with PlayStation, once you turn it on, you can experience the content you bought straight away," he said (translated by VGC).
他說（由VGC翻譯）：「我認爲在移動設備上，有許多遊戲會顯示廣告，而且電腦很難設置，但是有了PlayStation，一旦你開啓它，你就可以立即體驗你購買的內容。」
Nishino also praised the PlayStation Store, describing it as an intuitive marketplace where games and other software are laid out in a way that simplifies purchasing for users. According to him, this seamless process contributes significantly to the PlayStation console's appeal.
西野還稱讚了PlayStation商店，稱其爲一個直觀的市場，遊戲和其他軟件的佈局方式可以簡化用戶的購買。據他介紹，這種無縫的過程極大地提高了PlayStation遊戲機的吸引力。
While PlayStation consoles remain at the heart of Sony's gaming strategy, Nishino confirmed that the company is working hard to develop content for other platforms.
儘管PlayStation遊戲機仍然是索尼遊戲戰略的核心，但西野證實該公司正在努力爲其他平台開發內容。
"There is no doubt that consoles will be at the core of our business, but by offering titles for platforms other than consoles, we will reach a wider range of customers," he added.
他補充說：「毫無疑問，遊戲機將成爲我們業務的核心，但是通過爲遊戲機以外的平台提供遊戲，我們將吸引更多的客戶。」
Balancing Live-Service and Blockbuster Games
平衡直播服務和大片遊戲
Earlier this year, Sony executive Hermen Hulst provided additional insights into the company's direction. Hulst said live-service games such as Helldivers 2 and Concord would be released simultaneously on PlayStation and PC. However, Sony's blockbuster, narrative-driven titles will still launch on PlayStation consoles first.
今年早些時候，索尼高管赫爾斯特對公司的發展方向提供了更多見解。赫爾斯特說，諸如Helldivers 2和Concord之類的直播遊戲將同時在PlayStation和PC上發佈。但是，索尼轟動一時、以敘事爲導向的遊戲仍將首先在PlayStation遊戲機上推出。
"We introduce our great franchises to new audiences, and we're finding new audiences that are potentially going to be very interested in playing, for example, sequels on the PlayStation platform," Hulst said.
赫爾斯特說：「我們將我們的精彩系列介紹給新的觀衆，我們正在尋找可能對在PlayStation平台上玩續集非常感興趣的新觀衆。」
PlayStation 5 Pro Announced for November
PlayStation 5 Pro 於 11 月發佈
Sony also recently confirmed that the PlayStation 5 Pro, a highly anticipated upgrade to the current PS5 model, will be released on Nov. 7. The digital-only console will be priced at $699.99, with preorders starting on Sept. 26.
索尼最近還證實，PlayStation 5 Pro將於11月7日發佈，這是對當前PS5機型的備受期待的升級版。這款純數字遊戲機的售價爲699.99美元，預購將於9月26日開始。
- PS5 Becomes Sony's Most Profitable Console Generation With $106 Billion In Sales
- PS5成爲索尼最賺錢的一代遊戲機，銷售額爲1060億美元
Photo by Roberto Vincenzo Minasi on Unsplash
羅伯託·文森佐·米納西在 Unsplash 上拍攝的照片