Ahead of the 2024 presidential election, Vice President Kamala Harris is making strategic moves to win over voters through a high-profile virtual event with former talk show host Oprah Winfrey.
What Happened: The event, titled "Unite for America," is hosted by Winfrey from suburban Michigan, a crucial battleground state in the upcoming election.
The livestream features celebrities like Bryan Cranston, Jennifer Lopez, and Meryl Streep, alongside stories from ordinary voters to amplify Harris's message.
More than 295,000 viewers tuned in on YouTube alone, with the event also being streamed on other major social media platforms.
Winfrey introduced Harris, who spoke about her sudden rise to the Democratic nominee after President Joe Biden's unexpected exit in July.
"I felt a sense of responsibility, to be honest with you, and with that comes a sense of purpose," Harris said.
During the event, Harris discussed her plans to reduce housing costs and cut middle-class taxes, answering questions from voters in Michigan and Virginia. Harris has been focusing on digital engagement and controlled interactions, aiming to connect with voters who primarily consume news online.
Why It Matters: The virtual event comes at a critical time for Harris, who has been gaining ground in recent polls. A recent poll shows Harris trending up in the 2024 election polls of nationally registered voters, posting her largest lead in the weekly Morning Consult poll this week in the head-to-head matchup against former President Donald Trump.
However, the race remains tight, with high-profile endorsements playing a crucial role. Harris recently received her second endorsement in 179 years from the oldest continuously published magazine in the U.S., which has featured works from luminaries like Nikola Tesla and Albert Einstein.
Additionally, Harris has been actively collaborating with influential figures like billionaire entrepreneur Mark Cuban.
在2024年總統大選之前,副總統卡馬拉·賀錦麗正在採取戰略舉措,通過與前脫口秀主持人奧普拉·溫弗瑞舉行的備受矚目的虛擬活動來贏得選民。
發生了什麼:這項名爲 「爲美國團結起來」 的活動由來自密歇根州郊區的溫弗瑞主辦,密歇根州是即將舉行的選舉的關鍵戰場州。
直播中有布萊恩·克蘭斯頓、詹妮弗·洛佩茲和梅麗爾·斯特里普等名人,還有普通選民的故事,以擴大賀錦麗的信息。
僅在YouTube上就有超過29.5萬名觀衆收看,該活動還在其他主要社交媒體平台上直播。
溫弗瑞介紹了賀錦麗,賀錦麗談到了在喬·拜登總統於7月意外退出後,她突然升任民主黨候選人。
賀錦麗說:「老實說,我有一種責任感,隨之而來的是目標感。」
活動期間,賀錦麗討論了她降低住房成本和削減中產階級稅收的計劃,回答了密歇根州和弗吉尼亞州選民的問題。賀錦麗一直專注於數字參與和受控互動,旨在與主要在網上消費新聞的選民建立聯繫。
爲何重要:對於賀錦麗來說,虛擬活動是在關鍵時刻舉行的,他在最近的民意調查中取得了進展。最近的一項民意調查顯示,賀錦麗在2024年全國登記選民的選舉民意調查中呈上升趨勢,在本週與前總統唐納德·特朗普的正面交鋒中,她在每週一次的Morning Consult民意調查中取得了最大的領先優勢。
但是,競爭仍然緊張,備受矚目的代言起着至關重要的作用。賀錦麗最近獲得了美國曆史最悠久的持續出版雜誌179年來的第二次認可,該雜誌收錄了尼古拉·特斯拉和阿爾伯特·愛因斯坦等傑出人物的作品。
此外,賀錦麗一直積極與億萬富翁企業家馬克·庫班等有影響力的人物合作。