Apple Rolls Out iPhone 16, Apple Watch Series 10, and AirPods 4 Globally
Apple Rolls Out iPhone 16, Apple Watch Series 10, and AirPods 4 Globally
However, Apple's share price fell earlier this week after TF Securities analyst Ming-Chi Kuo reported that opening weekend pre-order sales were about 12% lower than last year's iPhone 15 launch. By Chantal Walsh
By Chantal Walsh
$Apple (AAPL.US)$ unveiled its highly anticipated iPhone 16, Apple Watch Series 10, and AirPods 4 on Friday, drawing crowds to stores worldwide. Apple shares were trading just over 1% higher at midday.
$蘋果 (AAPL.US)$ 上週五發布了備受期待的iPhone 16、Apple Watch Series 10和AirPods 4，吸引了全球各地的顧客前往商店購買。蘋果股價在中午時分上漲了1%以上。
The company announced its new product offerings at an event earlier this month, with pre-orders available since Sept. 13.
該公司在本月早些時候的活動上宣佈了新的產品，自9月13日起即可預訂。
However, Apple's share price fell earlier this week after TF Securities analyst Ming-Chi Kuo reported that opening weekend pre-order sales were about 12% lower than last year's iPhone 15 launch.
然而，蘋果股價在TF證券分析師郭明錤報告稱開放週末預訂銷售量比去年iPhone 15發佈時低約12%後，本週早些時候下跌。
Analysts from Barclays, JPMorgan and Bank of America also highlighted that shorter shipping times might suggest decreased demand for the higher-priced iPhone Pro models compared to last year.
巴克萊銀行、摩根大通和美國銀行的分析師們也指出，較短的交貨時間可能表明高價iPhone Pro型號的需求較去年有所減少。
Still, UBS analysts advised investors not to overreact to seemingly weaker sales, attributing last year's longer wait times to supply-chain disruptions that distorted demand data, according to CNBC. They also noted that the iPhone 16's lack of a standout feature and the incomplete rollout of Apple Intelligence dampened enthusiasm, with disappointing metrics in the U.S. and China, suggesting a super-cycle is unlikely.
然而，瑞銀的分析師建議投資者不要對似乎較弱的銷售過度反應，指出去年較長的等待時間是由供應鏈干擾扭曲了需求數據。他們還指出，iPhone 16缺乏突出特點和Apple Intelligence的不完全推出削弱了熱情，美國和中國的數據令人失望，這表明超級週期不太可能出現。
Friday's shipments represent the tech company's latest push into AI, with the rollout of Apple Intelligence features set to begin in October.
週五的發貨代表了這家科技公司對人工智能的最新推動，蘋果智能功能的推出將於10月開始。