Amazon Prime Day Data Insights Before October Event: Apple Purchases Up 22%, Celsius Tops Grocery Category
Amazon Prime Day Data Insights Before October Event: Apple Purchases Up 22%, Celsius Tops Grocery Category
Overall, Amazon remained the number one brand by purchases, but Amazon.com Inc. (NASDAQ:AMZN) reported setting new sales records during its July 2024 Prime Day event, though the company did not share many details on sales figures or growth.
亞馬遜公司（納斯達克股票代碼：AMZN）報告稱，在2024年7月的Prime Day活動中創下了新的銷售記錄，儘管該公司沒有透露有關銷售數據或增長的許多細節。
Here's a look at the data on the trending categories and brands behind Amazon's record-breaking Prime Day 2024 event.
以下是亞馬遜破紀錄的2024年Prime Day活動背後的熱門類別和品牌數據。
The Details: Amazon's web traffic jumped by 65% on day one of Prime Day, according to data from SimilarWeb, indicating a high level of consumer interest in the sales event.
詳情：根據SimilarWeb的數據，亞馬遜的網絡流量在Prime Day的第一天就增長了65％，這表明消費者對銷售活動的興趣濃厚。
Overall, Amazon remained the number one brand by purchases, but Apple, Inc. (NASDAQ:AAPL) climbed past Samsung to claim the number two position with 22% purchase growth. Apple's growth was fueled by consumer searches for "Apple watch" and "airpods," which reached the top seventh- and eighth-ranked search terms, respectively.
總體而言，按購買量計算，亞馬遜仍然是頭號品牌，但蘋果公司（納斯達克股票代碼：AAPL）以22％的購買量增長超越三星，位居第二。蘋果的增長是由消費者對 「Apple Watch」 和 「airpods」 的搜索量推動的，這兩個搜索詞分別排名第七和第八。
The Beauty & Personal Care category saw the largest purchase increase on Prime Day 2024, with sales growth of 14.8% year-over-year. COSRX was the top beauty brand by purchases, as K-Beauty trends continued to gain momentum. Koninklijke Philips NV's (NYSE:PHG) Philips Norelco entered the top 10 beauty and personal care brands in the number nine position.
美容和個人護理類別的購買量在2024年Prime會員日增幅最大，銷售額同比增長14.8％。隨着K-beauty趨勢的持續增強，COSRX是購買量最高的美容品牌。Koninklijke Philips NV（紐約證券交易所代碼：PHG）飛利浦Norelco進入十大美容和個人護理品牌，排名第九。
Electronics sales fell by 5.6% compared to 2023's Prime Day event. Samsung and Sony Group Corp. (NYSE:SONY) retained their rankings of number one and two by purchases in the category as consumers showed interest in gaming. "Gaming laptop," "gaming pc" and "gaming monitor" search terms all ranked in the top 10 electronic keywords from Prime Day 2024.
與2023年的黃金日活動相比，電子產品的銷量下降了5.6％。由於消費者對遊戲表現出興趣，三星和索尼集團公司（紐約證券交易所代碼：SONY）在該類別的購買量保持了第一和第二的排名。自2024年Prime Day以來，「遊戲筆記本電腦」、「遊戲電腦」 和 「遊戲顯示器」 搜索詞均位列前十大電子關鍵詞。
In the Grocery & Gourmet Food brands category, coffee brands and energy drinks featured heavily in the top 10 Grocery brands. CELSIUS energy drinks by Celsius Holdings, Inc. (NASDAQ:CELH) climbed one spot to the number one position for purchases on Prime Day 2024.
在雜貨和美食品牌類別中，咖啡品牌和能量飲料在十大雜貨品牌中佔有重要地位。Celsius Holdings, Inc.（納斯達克股票代碼：CELH）的攝氏能量飲料在2024年黃金日上漲一位，至購買量排名第一。
New items that joined the top 10 keywords for the Home and Kitchen category for 2024 were rice cookers, coffee table and espresso machine. Stanley Black & Decker Inc (NYSE:SWK) sells its rice cooker on Amazon, while Nestle SA – ADR (OTC:NSRGY)-owned Nespresso offers espresso machines.
加入2024年家居和廚房類別前十大關鍵詞的新商品是電飯煲、咖啡桌和意式濃縮咖啡機。Stanley Black & Decker Inc（紐約證券交易所代碼：SWK）在亞馬遜上出售其電飯煲，而雀巢股份公司 — ADR（場外交易代碼：NSRGY）旗下的奈斯派索則提供意式濃縮咖啡機。
What Else: Amazon's next major sales event will be Prime Big Deal Days on Oct. 8 and 9 to kick off the holiday shopping season.
還有什麼：亞馬遜的下一個重大銷售活動將是10月8日和9日的Prime Big Deal Days，以拉開假日購物季的序幕。
Analysts are expecting growth for online retailers this holiday season as budget-conscious consumers look for a combination of value and convenience.
分析師預計，由於精打細算的消費者希望將價值與便利性相結合，在線零售商將在這個假日季實現增長。
AMZN Price Action: According to Benzinga Pro, Amazon.com shares are down 1.46% at $188.38 at the time of publication Friday.
亞馬遜價格走勢：根據Benzinga Pro的數據，週五發佈時，亞馬遜股價下跌1.46％，至188.38美元。
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Photo: Shutterstock
照片：Shutterstock