Social media company Meta Platforms Inc. (NASDAQ:META) has paid out over $2 billion to content creators this year as it works to boost monetization efforts for users of the platform.
Here's a look at what the company has done and what's next.
What Happened: Meta Platforms' Facebook began monetization efforts in 2017 because it wanted to compete with other social media platforms and video outlets such as YouTube.
The company has paid out $2 billion over the last year with payouts for short-form videos and Reels up 80% year-over-year, as reported by TechCrunch.
Facebook said that more than four million content creators have earned money from the platform since 2017.
While the $2 billion figure is large and could be eye-catching to lure content creators to Facebook, the figure is a fraction of the $70 billion paid out by YouTube to content creators over the last three years as part of its partner program, TechCrunch reported.
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What's Next: To help grow its content creation, Meta announced several changes this week.
The company is rolling out Facebook Content Monetization, which combines three existing creator monetization efforts (in-stream ads, ads on Reels, Performance bonus) into one platform.
Creators on the new platform can earn from photos, text posts, short videos and longer videos, according to the company.
"We're proud of how our monetization programs have helped creators thrive on Facebook, but we know that the different availability, eligibility requirements and sign-up processes of our various programs have resulted in some creators missing opportunities and other not being eligible to earn from all available formats," the company said.
With the new platform, creators only have to join one platform with several ways to monetize their content.
The company sent out invitations to one million creators as part of the content monetization beta launch. Additional invitations will be sent in the "following months."
Open enrollment for the content monetization platform begins in 2025.
META Price Action: Meta stock closed Monday up 1.74% to $582.77 on Thursday versus a 52-week trading range of $279.40 to $583.36. Meta stock is up 68.3% year-to-date in 2024.
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社交媒體公司meta platforms inc.(納斯達克:META)今年已經向內容創作者支付了超過20億美元，以提升平台用戶的貨幣化努力。
讓我們來看看該公司已經做了什麼，以及接下來會做什麼。
發生了什麼：Meta Platforms的Facebook從2017年開始進行貨幣化努力，因爲它希望與其他社交媒體平台和視頻網站（如YouTube）競爭。
據TechCrunch報道，公司在過去一年裏支付了20億美元，其中短視頻和Reels的支付金額比去年增長了80%。
Facebook表示自2017年以來，已經有超過400萬內容創作者從該平台賺取了收入。
儘管200億美元的數字龐大並且可能吸引內容創作者轉向Facebook，但據TechCrunch報道，這個數字只是YouTube在過去三年中向內容創作者支付的700億美元的一小部分，作爲其合作伙伴計劃的一部分。
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下一步：爲了幫助增加其內容創作，meta平台宣佈了本週的幾項變化。
該公司推出了Facebook內容變現，將三項現有的創作者變現努力（視頻內廣告、Reels上的廣告、績效獎金）合併爲一個平台。
根據公司的說法，新平台上的創作者可以通過照片、文字帖子、短視頻和長視頻賺取收入。
公司表示：「我們爲我們的變現計劃如何幫助創作者在Facebook上蓬勃發展感到驕傲，但我們知道，由於各種計劃的不同可用性、資格要求和註冊流程，一些創作者錯失了機會，其他則無法從所有可用的格式中獲利。」
有了新平台，創作者只需加入一個帶有多種賺錢方式的平台。
作爲內容變現測試版發佈的一部分，該公司向100萬名創作者發出了邀請。額外的邀請將在「接下來的幾個月」內發送。
內容變現平台的公開註冊將於2025年開始。
META股價走勢：與52周交易區間爲$279.40至$583.36相比，meta股票週一收盤時上漲了1.74%，收於$582.77。meta股票已經在2024年累計上漲了68.3%。
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