Amazon.com Inc (NASDAQ:AMZN) is targeting 250,000 transportation and warehouse workers in the U.S. to capitalize on the 2024 holiday rush, Reuters reports.

The hiring numbers remain the same as in 2023. The hiring ahead of the holiday season underscores the importance of the extra hands in the retail industry.

Discount retailer Target Corp (NYSE:TGT) planned to employ 100,000 to help tide through the holiday season.

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In September, Amazon raised the average hourly total compensation for fulfillment and transportation employees in the U.S. to over $29.

Walmart Inc's (NYSE:WMT) Sam's Club also targeted higher hourly pay for frontline associates to over $19 with thousands of dollars annually in bonuses.

It is worth noting that on Wednesday, the National Labor Relations Board (NLRB) charged Amazon, a joint employer of its Delivery Service Partner (DSP) drivers, for failing to acknowledge and bargain with the Teamsters Union.

As per the NLRB, Amazon employed multiple unfair labor practices to prevent union activities at a facility in Palmdale, California.

The charges against Amazon included its refusal to recognize the workers' right to unionize, its refusal to bargain with the Teamsters over employment conditions, and the termination of its DSP contract.

In 2023, Amazon's U.S. sales were $12.4 billion on Cyber Monday, up by 9.6%, quashing the estimate of $12 billion. Amazon's total online sales for Cyber Week were $38 billion, topping the $37.2 billion estimate.

U.S. retailers could add 520,000 jobs during the holiday season, down from 2023's 564,200, per Reuters.

Reuters cites Mastercard's projection that online holiday shopping could reach $240.8 billion, up 4.9%.

Price Action: AMZN stock is up 2.11% to $185.80 premarket at the last check Friday.

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