Lockr Launches LockrKeys to Facilitate Publisher Adoption of Emerging Identity Solutions
Lockr Launches LockrKeys to Facilitate Publisher Adoption of Emerging Identity Solutions
lockr's Audience Integration Manager unlocks identity, data, and infrastructure providers through a single integration.
lockr的受衆整合管理器通過單一集成解鎖身份、數據和基礎設施提供商。
NEW YORK, Oct. 9, 2024 /PRNewswire/ -- lockr, the first-party data collaboration platform that saves time and money for enterprises, today announced the addition of lockrKeys to Audience Integration Manager (AIM). lockrKeys enables publishers to unlock a full suite of identity and data providers through a single AIM contract and integration. This powerful tool streamlines negotiations and deployments with individual identity providers, facilitating seamless data connections across customer data platforms, clean rooms, and programmatic channels.
紐約新聞,2024年10月9日 / PRNewswire / - lockr是第一方數據合作平台,爲企業節省時間和金錢,今天宣佈將lockrKeys添加到受衆整合管理器(AIM)中。lockrKeys使發佈商可以通過單個AIM合同和集成解鎖完整套身份和數據提供商。這個強大的工具簡化了與各個身份提供商的協商和部署,促進了跨客戶數據平台、潔淨房間和程序化渠道之間的無縫數據連接。
With lockrKeys, publishers can directly activate alternative IDs such as LiveRamp's RampID via the Authenticated Traffic Solution, Unified ID 2.0, ID5's ID, and more. Publishers configure different identity partners and data controls through a simple, self-service interface, expediting time to launch.
使用lockrKeys,發佈商可以直接通過認證流量解決方案激活其他ID,例如LiveRamp的RampID,統一ID 2.0,ID5的ID等。發佈商可以通過簡單的自助界面配置不同的身份合作伙伴和數據控制,加快啓動時間。
lockr's Audience Integration Manager unlocks identity, data, and infrastructure providers through a single integration.
lockr的受衆整合管理器通過單一集成解鎖身份、數據和基礎設施提供商。
lockr provides all infrastructure, liability, and ongoing maintenance to publishers. lockr's AIM container eliminates challenges publishers face in implementing ID solutions. As Google shifts away from a complete deprecation of third-party cookies towards consumer choice, lockr offers an easy way to stay ahead in an ever-evolving landscape.
lockr爲發佈商提供所有基礎設施、責任和持續維護。lockr的AIM容器消除了發佈商在實施ID解決方案時面臨的挑戰。隨着Google從完全淘汰第三方Cookie轉向消費者選擇,lockr提供了一個在不斷變化的環境中保持領先的簡便方法。 Google正在逐步淘汰第三方Cookie,轉向消費者選擇,而lockr提供了一種在不斷變化的環境中保持領先地位的簡便方法。隨着Google從完全淘汰第三方Cookie轉向消費者選擇,lockr提供了一個在不斷變化的環境中保持領先的簡便方法。
"We hear the burdens publishers are under and built lockrKeys to make it easy to deploy and test different ID solutions. Now that the timeline to the total loss of third-party cookies is based on consumer behavior, lockr is an even more valuable partner in enabling publishers to continue to invest in the future without sacrificing their scarce engineering resources," said Keith Petri, CEO and Founder of lockr.
向我們了解出版商承受的壓力並創建lockrKeys,以便輕鬆部署和測試不同的ID解決方案。現在,第三方cookie完全丟失的時間表基於消費者行爲,lockr是能夠幫助出版商繼續投資未來而不犧牲他們有限工程資源的更有價值的合作伙伴,"說道Keith Petri,lockr的CEO和創始人。
"lockr exponentially accelerates time to market with the addition of lockrKeys," said Stephanie Mazzamaro, Head of Programmatic, Addressability & Ops at The Arena Group. "We were able to launch an ID partner with a click of a mouse which had previously taken us weeks if not months to launch due to sprint planning, development work and contract negotiations."
“通過增加lockrKeys,lockr顯着加快了上市時間,"The Arena Group的Programmatic,可尋址性和運營總監Stephanie Mazzamaro表示。"我們能夠通過點擊鼠標啓動一個ID合作伙伴,之前由於衝刺計劃,開發工作和合同談判,這個過程可能需要我們數週甚至數月才能啓動。"
lockrKeys is available in lockr's Prebid module, which is configured for speed and flexibility. lockr calls ID partners via a server-to-server integration, which returns IDs 2x faster than client-side integrations. This server-side approach provides publishers with the flexibility to either activate IDs across programmatic bidders or keep IDs exclusive to direct and private marketplace deals.
lockrKeys可在lockr的Prebid模塊中使用,該模塊配置了速度和靈活性。lockr通過服務器之間的集成調用ID合作伙伴,比客戶端集成快2倍。這種服務器端方法爲出版商提供了在節目化競拍者之間激活ID或將ID保留在直接和私人市場交易中的靈活性。
Publishers can also maintain direct contractual partnerships with identity providers in AIM if preferred.
出版商也可以選擇在AIm中與身份提供商保持直接合同關係。
For more information about lockr and AIM, please visit . To get started, reach out to [email protected].
有關lockr和AIm的更多信息,請訪問 。要開始,請聯繫[email protected]。
About lockr
lockr is the first consumer-focused platform for identity and commerce. lockr's Audience Integration Manager (AIM) enables seamless identity management in a privacy-complaint, consumer-first manner to facilitate data flows and activation strategies for publishers, advertisers, and retailers.
關於lockr
lockr是第一個面向消費者的身份和商務平台。lockr的Audience Integration Manager (AIM)以符合隱私要求的、以消費者爲先的方式實現無縫的身份管理,以促進出版商、廣告商和零售商的數據流和激活策略。
SOURCE lockr
SOURCE lockr