Netflix Launches Live Weekly Talk Show With John Mulaney: Streamer Continues Push For Live Content
Netflix Launches Live Weekly Talk Show With John Mulaney: Streamer Continues Push For Live Content
Netflix currently has over 275 million paid subscribers.Streaming giant Netflix Inc (NASDAQ:NFLX) is adding a new live weekly talk show with comedian John Mulaney.
流媒體巨頭奈飛公司（納斯達克：NFLX）正在推出一檔新的現場每週脫口秀節目，主持人是喜劇演員約翰·穆蘭尼。
What Happened: According to Variety, citing Netflix chief content officer Bela Bajaria, the streaming platform is adding a live talk show with Mulaney starting in 2025.
事件經過：根據Variety報道，引述奈飛首席內容官貝拉·巴亞利亞的話，這家流媒體平台將於2025年推出與穆蘭尼一起主持的現場脫口秀。
The announcement underscores one of the company's main strategies, which is to grow live content in an effort to reach new subscribers.
這一宣佈強調了公司的主要戰略之一，即通過擴大現場內容來吸引新的訂閱用戶。
Netflix currently has over 275 million paid subscribers.
奈飛目前擁有超過27500萬付費訂閱用戶。
Bajaria highlighted the company's working relationship with Mulaney, which included standup specials and the live talk-show series "Everybody's in LA."
巴亞利亞強調了公司與穆蘭尼的合作關係，包括脫口秀專場和現場脫口秀系列《每個人都在洛杉磯》。
Bajaria praised Mulaney's content as "bold and original and fresh and then unpredictable."
巴亞利亞稱讚穆蘭尼的內容爲「大膽、原創、新鮮、不可預測」。
"And I think it'll be really fun to get to do a live show with him."
「而且我認爲與他一起做現場節目將會非常有趣。」
Read Also: Netflix To Become 'Default Choice' For TV, Movies? Analyst Predicts More Live Sports, Price Increases
閱讀更多：奈飛是否將成爲電視、電影的「默認選擇」？分析師預測會推出更多直播體育賽事和漲價
Why It Matters: Netflix sees live content as a way to increase demand from advertisers. It might also serve as a catalyst to boost subscribers to ad-free plans.
爲什麼重要：奈飛認爲直播內容是吸引廣告商需求的一種方式。它還可能成爲促進訂閱用戶數增長的催化劑。
And while viewership for "Everybody's in LA" wasn't huge, according to Bajaria. Netflix has launched other talk shows in the past that did not catch on with viewers.
而根據巴吉婭稱，"每個人都在洛杉磯"的收視率並不高。奈飛過去推出過其他脫穎而出的脫口秀節目，但沒有贏得觀衆的喜愛。
"I think we have to continue to be bold and take risks and swings," Bajaria said. "And I think it would be too easy and too safe to go, 'oh, well, talk hasn't worked, so let's not try this thing.'"
「我認爲我們必須繼續勇敢、冒險並嘗試，」巴吉婭說。「我認爲走簡單、安全的路線會太容易了，『哦，談話沒有奏效，所以我們不要嘗試這個東西。』」
Netflix's live content thus far has mostly been centered around comedy, such as the standup special featuring Chris Rock in March 2023.
到目前爲止，奈飛的直播內容大多集中在喜劇方面，比如2023年3月推出的由克里斯·洛克主演的單口喜劇特別節目。
Netflix is also pushing deeper into its sports content. The company will stream two National Football League games on Christmas Day 2024 and several in the future, and stream a live boxing match between Jake Paul and Mike Tyson on Nov. 15.
奈飛還在深入發展其體育內容。該公司將在2024年聖誕節直播兩場美國橄欖球聯盟比賽，未來將直播多場比賽，並將在11月15日播出傑克·保羅和邁克·泰森之間的現場拳擊比賽。
It also inked a $5 billion, 10-year deal with TKO Group Holdings Inc (NYSE:TKO) to start airing WWE's pro-wrestling content in 2025.
它還與TKO集團控股有限公司（紐交所：TKO）簽訂了一份50億美元、爲期10年的協議，將於2025年開始播放世界摔角娛樂聯盟（WWE）的職業摔角內容。
Reports also link Netflix to wanting to launch live versions of "Hot Ones." The popular video series from BuzzFeed features celebrities answering questions as they eat hot wings.
報告還將奈飛與想要推出「Hot Ones」的現場版本聯繫在一起。 BuzzFeed的熱門視頻系列節目讓名人在吃辣雞翅時回答問題。
Price Action: Netflix stock trades at $730.75 on Thursday versus a 52-week trading range of $344.73 to $733.85. Netflix stock is up 56% year-to-date in 2024.
股價表現：週四，奈飛股票交易價格爲730.75美元，而52周交易區間則爲344.73美元至733.85美元。奈飛股價今年截至2024年已上漲56%。
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Image: Shutterstock
圖片：shutterstock
