share_log

Ulta Beauty Partners With Rokt Ahead of Holiday Season to Expand Its Retail Media Network and Elevate the Guest Experience

Ulta Beauty Partners With Rokt Ahead of Holiday Season to Expand Its Retail Media Network and Elevate the Guest Experience

ulta美容與Rokt合作,以擴大其零售媒體網絡並提升客人體驗
PR Newswire ·  10/24 07:00

Partnership Enables UB Media to Add Non-Endemic Ads to Its Ecosystem for the First Time

合作伙伴關係使Ub Media首次將非終端廣告添加到其生態系統中

NEW YORK, Oct. 24, 2024 /PRNewswire/ -- Rokt, the leading ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer, today announced it has partnered with Ulta Beauty, Inc. (NASDAQ: ULTA) to expand the beauty company's retail media network and elevate the guest experience ahead of the 2024 holiday season. Under the partnership, UB Media will add non-endemic ads to its advertising ecosystem for the first time, enabling brands whose products and services are not sold online by Ulta Beauty itself to present highly relevant offers and messages to the company's guests in the Transaction Moment. The partnership will allow Ulta Beauty to unlock new revenue streams while deepening its relationships with guests and marks a significant expansion into the beauty sector for Rokt.

紐約,2024年10月24日 / PRNewswire / - Rokt作爲一家領先的電子商務公司,利用機器學習和人工智能使購物體驗對每位客戶更加相關,今天宣佈與Ulta Beauty, Inc.(納斯達克:ULTA)建立合作伙伴關係,以在2024年假日季節前擴展美妝公司的零售媒體網絡並提升客人體驗。在合作伙伴關係下,Ub Media將首次向其廣告生態系統添加非終端廣告,使那些產品和服務並非由Ulta Beauty在線銷售的品牌能夠向公司的客人在交易時刻提供高度相關的優惠和消息。該合作伙伴關係將使Ulta Beauty可以開啓新的營收渠道,同時加深與客人的關係,併爲Rokt在美妝行業的顯著擴展打下基礎。

"We're pleased to partner with Rokt to continue strengthening the power of our UB Media business while enhancing our overall guest experience," said Brandi Pitts, SVP of Marketing and Media at Ulta Beauty. "We're committed to providing a personalized, elevated end-to-end experience for our guests, and this partnership will enable Ulta Beauty to build on that capability by delivering messages from premium brands and service providers whose offerings are tailored for each of our online guests."

Ulta Beauty的市場營銷與媒體高級副總裁Brandi Pitts表示:「我們很高興與Rokt建立合作伙伴關係,繼續增強我們Ub Media業務的實力,同時提升我們整體的客人體驗。我們致力於爲客人提供個性化、提升的端到端體驗,這一合作將使Ulta Beauty能夠通過傳遞來自優質品牌和服務提供商的消息,爲每位在線客人特別定製的報價,從而構建這一能力。」

By partnering with Rokt to add non-endemic messages to its existing advertising channels, Ulta Beauty can broaden its advertiser mix, diversify its revenue streams and enhance its guest experience. Rokt's technology gives Ulta Beauty complete control of the customer experience, including the ability to decide the types and frequency of offers that will be presented to customers. Ulta Beauty will be able to drive increases in app downloads, beauty services and reward program sign-ups through the new partnership while also tapping incremental value by rewarding guests with tailored messages from non-endemic brand partners such as Hulu, PayPal, DoorDash and hundreds of others.

通過與Rokt合作向其現有廣告渠道添加非終端消息,Ulta Beauty可以拓寬其廣告主組合,多樣化其營收來源,提升其客人體驗。Rokt的技術使Ulta Beauty可以完全掌控客戶體驗,包括決定向客戶呈現的優惠類型和頻率。Ulta Beauty將能夠通過新合作推動應用程序下載量的增加,美容服務和獎勵計劃的註冊人數,同時通過從如Hulu、paypal、doordash等非終端品牌合作伙伴那裏獎勵客人定製消息,同時獲得增值。

"Ulta Beauty is an industry leader with an impressive customer base of nearly 44 million loyalty program members and we're thrilled to partner with them to expand their UB Media business," said Laura Cosgrove, Vice President of Retail Partnerships at Rokt. "Through this partnership, Ulta Beauty will be able to connect even more closely with its online guests by delivering relevant messages from non-endemic advertising partners at the post-purchase moment, making the overall shopping experience more personal, valuable and enjoyable."

"ulta美容是一家行業領軍企業,擁有近4400萬忠誠會員,我們很高興與他們合作,擴展他們的Ub媒體業務," 洛克特的零售合作副總裁勞拉·科斯格羅夫說。"通過這次合作,ulta美容將能夠與在線客人更緊密地聯繫,通過在購買後的時刻傳遞來自非端廣告合作伙伴的相關消息,使整體購物體驗更加個性化,有價值和愉快。"

Rokt's trusted, scaled, ecommerce network will power more than 4.6 billion transactions in 2024 across hundreds of leading ecommerce businesses, allowing merchants to create a seamless customer experience while also controlling the types of offers eligible to be displayed to their customers.

洛克特的值得信賴,規模化的電子商務網絡將在2024年推動超過46億交易,在數百家領先的電子商務企業之間進行,使商家能夠創建無縫的客戶體驗,同時控制可以向客戶顯示的優惠類型。

About Rokt

關於Rokt

Rokt is the global leader in ecommerce, enabling companies to unlock value by making each transaction relevant at the moment that matters most, when customers are buying. Rokt's AI-powered relevance platform, built over the last 12 years, and scaled network power billions of transactions annually for the world's leading companies, including Live Nation, Macy's, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons, HelloFresh and more. Headquartered in New York City, the company operates in 15 countries across North America, Europe and the Asia-Pacific region. To learn more, visit Rokt.com.

洛克特是全球電子商務領軍企業,使公司能夠解鎖價值,使每筆交易在最重要的時刻變得相關,當客戶購買時。洛克特的人工智能驅動的相關性平台,已經建立了12年,規模化網絡每年爲世界領先公司處理數十億交易,包括現場國際,梅西百貨,AMC影院,paypal,優步,Hulu,staples,Albertsons,HelloFresh等。總部位於紐約市,該公司在北美,歐洲和亞太地區的15個國家開展業務。要了解更多信息,請訪問 Rokt.com.

About Ulta Beauty

關於ulta美容

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest specialty U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the Company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together All Things Beauty, All in One Place. Today, Ulta Beauty operates 1,411 retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content. For more information, visit .

在ulta美容(納斯達克:ULTA),一切皆美好。ulta美容是美國最大的專業美容零售商,也是化妝品,香水,護膚品,頭髮護理產品和沙龍服務的首選美容目的地。1990年,該公司通過提供一種新的購物方式,將美容零售體驗重新定義 - 將所有美容產品彙集在一個地方。如今,ulta美容在50個州擁有1411家零售店,並通過其網站分發產品,該網站包括一系列技巧,教程和社交內容。欲了解更多信息,請訪問。

Media Contact
Sarah Fisher, VP Communications
[email protected]

媒體聯繫人
Sarah Fisher,VP 通信
[email protected]

SOURCE ROKT Pte. Ltd.

消息來源:ROKt私人有限公司。

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

想要您公司的新聞在PRNEWSWIRE.COM上特色呈現嗎?

440k+
440k+

Newsrooms &
新聞發佈室&

Influencers
影響力
9k+
9k+

Digital Media
數字媒體

Outlets
賣場
270k+
270k+

Journalists
新聞記者

Opted In
已選擇加入
GET STARTED
開始使用
声明:本內容僅用作提供資訊及教育之目的,不構成對任何特定投資或投資策略的推薦或認可。 更多信息
    搶先評論