Coca-Cola (KO) and PepsiCo Drive Beverage Market Resilience in 3Q24
Coca-Cola (KO) and PepsiCo Drive Beverage Market Resilience in 3Q24
The sector's outlook remains cautiously optimistic, hinging on the pace of recovery in spirits and broader consumption trends. Market leaders such as Coca-Cola, PepsiCo, and Constellation Brands are likely to sustain their trajectories, provided they capitalize on consumer preferences and mitigate challenges in their respective categories.The U.S. beverage sector experienced mixed trends in 3Q24, as the impact of Hurricane Milton shifted consumption patterns. Carbonated soft drinks (CSDs) led the charge, supported by robust growth from Coca-Cola (KO) and PepsiCo (PEP), with sales increasing by 7.6% and 8.0% respectively. Energy drinks, while still performing well, saw a slight deceleration, with brands like Red Bull outpacing competitors in both volume and dollar sales.
美國飲料行業在2024年第三季度經歷了不同的趨勢，因爲颶風米爾頓改變了消費模式。碳痠軟飲料（CSD）帶頭，可口可樂（KO）和百事可樂（PEP）的強勁增長支撐，銷售額分別增長了7.6%和8.0%。儘管能量飲料表現良好，但增速略有放緩，品牌如紅牛在成交量和銷售額方面超過競爭對手。
Spirits, however, struggled, with significant declines in volume as Hurricane Milton disrupted on-premise sales across affected regions. Hard seltzers and ready-to-drink beverages also encountered challenges, although selected brands managed slight improvements. Beer, particularly Constellation's Modelo (STZ), maintained its momentum, showing resilience against headwinds with modest sales gains.
然而，烈酒表現疲軟，由於颶風米爾頓擾亂了受影響地區的線下銷售，導致銷量大幅下降。硬蘇打水和即飲飲料也遇到挑戰，儘管一些品牌實現了輕微改善。啤酒，特別是星座的 Modelo（STZ），保持了勢頭，表現抗風險，實現了適度的銷售增長。
Market Overview:
市場概況：
- CSD sales rose +7.6% for L4W vs. +8.0% QTD, with Coca-Cola and PepsiCo outperforming.
- Beer volumes remained stable, with Modelo showing resilience and steady growth.
- Energy drinks grew 2.9% for L4W, with Red Bull outperforming Monster (MNST) in recent weeks.
- 碳酸飲料的銷量相比上週上漲了7.6%，相比季度增長了8.0%，可口可樂和百事可樂表現出色。
- 啤酒銷量保持穩定，Modelo 表現抗風險，穩健增長。
- 能量飲料的銷量上週增長了2.9%，紅牛在最近幾周表現優異，超過怪獸（MNST）。
- Hurricane Milton impacted spirits sales, particularly in on-premise channels.
- Modelo continued to capture market share within the beer segment.
- Red Bull posted a 6.2% increase, while Monster saw a slight decline.
- 颶風米爾頓影響了烈酒銷售，尤其是線下銷售渠道。
- Modelo繼續在啤酒板塊中奪取市場份額。
- 紅牛增長6.2%，而怪獸略微下降。
- CSD growth is expected to continue, backed by strong brand presence.
- Spirits sales may recover as affected areas resume normal operations post-hurricane.
- Energy drinks are positioned for steady demand with new marketing initiatives.
- CSD增長預計將繼續，得益於強大的品牌存在。
- 烈酒銷售有望在受影響地區颶風過後恢復正常運營。
- 能源飲料通過新的營銷活動處於穩定需求位置。
The sector's outlook remains cautiously optimistic, hinging on the pace of recovery in spirits and broader consumption trends. Market leaders such as Coca-Cola, PepsiCo, and Constellation Brands are likely to sustain their trajectories, provided they capitalize on consumer preferences and mitigate challenges in their respective categories.
該板塊展望保持謹慎樂觀，取決於烈酒復甦速度和更廣泛的消費趨勢。可口可樂、百事可樂和星座品牌等市場領導者有望保持他們的增長軌跡，只要他們充分利用消費者偏好並應對各自類別的挑戰。
