Morgan Stanley analyst Benjamin Swinburne maintains $Roku Inc (ROKU.US)$ with a sell rating, and adjusts the target price from $60 to $67.
According to TipRanks data, the analyst has a success rate of 61.2% and a total average return of 12.3% over the past year.
Furthermore, according to the comprehensive report, the opinions of $Roku Inc (ROKU.US)$'s main analysts recently are as follows:
Roku's third-quarter results, as well as its fourth-quarter guidance, surpassed expectations due to factors including political advertising, subscription video on demand (SVOD) platforms raising prices, and initial advantages from partnerships with third-party demand-side platforms (DSPs). Nevertheless, the analyst highlights potential challenges to escalating platform revenue growth in the coming year, considering the demanding comparisons with political ad revenue and a possible slowdown in contributions from third-party DSPs within a fiercely competitive connected TV (CTV) industry.
The company surpassed expectations across all metrics in its third-quarter results, and its fourth-quarter revenue outlook is promising, although its profit forecast for the same quarter is somewhat underwhelming. Engagement continues to be robust, as evidenced by a 20% rise in viewing hours, growth in streaming viewers, and an 80% year-over-year surge for The Roku Channel. Furthermore, there are early signs that costs may only rise slightly in the coming year, potentially paving the way for continued margin growth.
Roku's third-quarter performance exceeded expectations, although growth projections into the fourth quarter of 2024 and the first half of 2025 appear less straightforward due to various factors. It is suggested that greater clarity is necessary for a more bullish perspective, considering the company's valuation appears high relative to the new estimates for 2025 EV/EBITDA.
Note:
TipRanks, an independent third party, provides analysis data from financial analysts and calculates the Average Returns and Success Rates of the analysts' recommendations. The information presented is not an investment recommendation and is intended for informational purposes only.
Success rate is the number of the analyst's successful ratings, divided by his/her total number of ratings over the past year. A successful rating is one based on if TipRanks' virtual portfolio earned a positive return from the stock. Total average return is the average rate of return that the TipRanks' virtual portfolio has earned over the past year. These portfolios are established based on the analyst's preliminary rating and are adjusted according to the changes in the rating.
TipRanks provides a ranking of each analyst up to 5 stars, which is representative of all recommendations from the analyst. An analyst's past performance is evaluated on a scale of 1 to 5 stars, with more stars indicating better performance. The star level is determined by his/her total success rate and average return.
摩根士丹利分析師Benjamin Swinburne維持$Roku Inc (ROKU.US)$賣出評級，並將目標價從60美元上調至67美元。
根據TipRanks數據顯示，該分析師近一年總勝率為61.2%，總平均回報率為12.3%。
此外，綜合報道，$Roku Inc (ROKU.US)$近期主要分析師觀點如下：
Roku第三季度的業績以及第四季度的預測超過預期，原因包括政治廣告、訂閱視頻點播（SVOD）平台提高價格，以及與第三方需求方平台（DSPs）合作伙伴關係的初期優勢。然而，分析師強調了未來一年內平台營收增長面臨潛在挑戰，考慮到與政治廣告收入的嚴格比較以及來自第三方DSP的貢獻可能減緩，這些在競爭激烈的聯網電視（CTV）行業中。
公司第三季度的所有指標都超出預期，第四季度的營收前景令人期待，儘管同一季度的利潤預測略顯令人失望。參與度依然強勁，觀看時長增長20%，流媒體觀衆增長，The Roku Channel同比激增80%。此外，有早期跡象表明，未來一年成本可能只會略微上升，可能爲持續的利潤增長鋪平道路。
Roku第三季度的表現超出預期，儘管到2024年第四季度和2025年上半年的增長預期似乎較爲複雜，因爲涉及各種因素。建議需要更清晰的信息以更加看好的角度看待，考慮到相較於2025年EV/EBITDA的新估值，公司的估值顯得較高。
提示:
TipRanks為獨立第三方，提供金融分析師的分析數據，並計算分析師推薦的平均回報率和勝率。提供的信息並非投資建議，僅供参考。本文不對評級數據和報告的完整性與準確性做出認可、聲明或保證。
TipRanks提供每位分析師的星級，分析師星級代表分析師所有推薦的過往表現，通過分析師的總勝率和平均回報率综合計算得出，星星越多，則該分析師過往表現越優異，最高爲5颗星。
分析師總勝率為近一年分析師的評級成功次數占總評級次數的比率。評级的成功與否，取決於TipRanks的虚擬投資組合是否從該股票中產生正回報。
總平均回報率為基於分析師的初始評級創建虚擬投資組合，並根據評級變化對組合進行調整，在近一年中該投資組合所獲得的回報率。
