Google's 'Holiday 100' Trending Gift List Features Sony, E.l.f. Beauty, Nike
Google's 'Holiday 100' Trending Gift List Features Sony, E.l.f. Beauty, Nike
Google said the data was measured and validated from May through September 2024 using the Google Trends Explore tool and Google's proprietary internal tools. Alphabet, Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google released its Holiday 100 annual list of curated gift ideas based on Google search trends data and Google's Shopping graph dataset of 45 billion product listings.
Alphabet, Inc. 's（納斯達克股票代碼：GOOG）（納斯達克股票代碼：GOOGL）谷歌根據谷歌搜索趨勢數據和谷歌包含450件產品清單的購物圖數據集發佈了其假日100強年度精選禮物創意清單。
Here's a look at some of the product searches trending this holiday season.
以下是這個假日季的一些產品搜索趨勢。
The Details: All of the featured Google Trends in the Holiday 100 meet one or more of the following criteria for 2024: search interest that hit an all-time high, breakout search interest, trending or top search interest, dramatically higher search interest compared to pre-COVID-19 pandemic norms or noteworthy regional differences in U.S. search interest.
詳情：假日100強中的所有精選谷歌趨勢均符合2024年以下一項或多項標準：搜索興趣達到歷史新高、突破性搜索興趣、熱門搜索興趣或熱門搜索興趣、與COVID-19疫情之前的標準相比搜索興趣顯著提高或美國搜索興趣明顯的地區差異。
Google said the data was measured and validated from May through September 2024 using the Google Trends Explore tool and Google's proprietary internal tools.
谷歌表示，這些數據是使用谷歌趨勢探索工具和谷歌專有的內部工具在2024年5月至9月期間對數據進行測量和驗證的。
Beauty: e.l.f. Beauty, Inc.'s (NYSE:ELF) e.l.f. Halo Glow Liquid Filter is a featured product in the Beauty category as searches for the term "e.l.f. filter" were up 5,000% during the year. Estee Lauder Companies, Inc. (NYSE:EL) is also on the Holiday 100 as "Estee Lauder night serum" searches went up 130% in 2024. Google highlighted a surge in interest in "unisex fragrances" with searches up by 130%.
美容：e.l.f. Beauty, Inc. 's（紐約證券交易所代碼：ELF）e.l.f. Halo Glow Liquid Filter 是美容類的特色產品，因爲 「e.l.f. filter」 一詞的搜索量在這一年中增長了5,000％。雅詩蘭黛公司（紐約證券交易所代碼：EL）也進入假日100強，因爲 「雅詩蘭黛晚間精華」 的搜索量在2024年增長了130％。谷歌強調了對 「男女通用香水」 的興趣激增，搜索量增長了130％。
Toys & Games: Google highlighted Mattel, Inc.'s (NASDAQ:MAT) Barbie brand in the Toys and Games category saying that searches for "Barbie Dreamhouse" spike every holiday season. The Playstation Portal from Sony Group Corp. (NYSE:SONY) may also be a hot toy this year as Google reports searches for "ps portal" grew 50% this year.
玩具和遊戲：谷歌重點介紹了美泰公司。”s（納斯達克股票代碼：MAT）玩具和遊戲類別的芭比娃娃品牌表示，每個假日季對 「芭比夢幻屋」 的搜索量都會激增。索尼集團公司（紐約證券交易所代碼：索尼）的Playstation Portal今年也可能成爲熱門玩具，因爲谷歌報告稱，今年 「ps門戶網站」 的搜索量增長了50％。
Apparel/Shoes: Nike, Inc. (NYSE:NKE) could see a bump in sales this holiday season with Google highlighting the athletic brand in the Apparel category. Searches for "tennis skirt" and "Nike Motiva" both hit all-time highs in 2024. The Holiday 100 list also features searches for "ballet flats" which climbed by 84% in 2024.
服裝/鞋子：耐克公司（紐約證券交易所代碼：NKE）本假日季的銷量可能會增加，谷歌將重點介紹服裝類別中的運動品牌。2024年，「網球裙」 和 「耐克Motiva」 的搜索量均創下歷史新高。假日100強榜單還包括對 「芭蕾平底鞋」 的搜索量，該搜索量在2024年增長了84％。
Why It Matters: Brands and retailers offering the products featured in Google's Holiday 100 gift guide could see a lift in sales during the 2024 holiday season resulting from the increased consumer interest indicated by Google Trends search data. Investors will get a look at the holiday season's sales and revenue when the companies report next quarter's results in early 2025.
爲何重要：谷歌趨勢搜索數據顯示消費者興趣增加，提供谷歌假日100禮品指南中精選產品的品牌和零售商在2024年假日季的銷售額可能會增加。當兩家公司於2025年初公佈下一季度業績時，投資者將了解假日季的銷售和收入。
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Photo: Jill Wellington from Pixabay
照片：來自 Pixabay 的吉爾·惠靈頓
