Mark Zuckerberg's Meta Eyes 2025 To Introduce Ads On Threads As Elon Musk's X Loses Favor With Major Brands: Report
Mark Zuckerberg's Meta Eyes 2025 To Introduce Ads On Threads As Elon Musk's X Loses Favor With Major Brands: Report
This move aligns with previous reports about the company's plans to monetize the platform. Instagram head Mark Zuckerberg's Meta Platforms Inc. (NASDAQ:META) is reportedly planning to introduce ads on its Threads platform in early 2025 as Elon Musk's X is losing favor with major brands.
馬克·扎克伯格的meta platforms公司（納斯達克：META）據悉計劃於2025年初在其Threads平台上推出廣告，因爲埃隆·馬斯克的X正失去主要品牌的青睞。
What Happened: Meta is set to allow a limited number of advertisers to create and publish ads on Threads starting January 2024, reported The Information, citing people familiar with the matter.
發生了什麼：Meta計劃允許少量廣告商從2024年1月開始在Threads上創建和發佈廣告，《信息》報道，援引了熟悉此事的人士。
While the exact format of advertisements on Threads is yet to be revealed, they could potentially appear as "sponsored" posts. Meta aims to capitalize on the app's swift expansion, according to the report. Data compiled by Statista shows that Threads' monthly active users stood at 175 million at the end of the June 2024 quarter, up from 150 million in the quarter before.
雖然Threads上的廣告確切格式尚未透露，但它們可能會作爲「贊助」帖子出現。Meta旨在把握該應用程序迅速擴張的機會，報告指出。統計數據公司Statista的數據顯示，截止到2024年6月季度，Threads的月活躍用戶數達到了17500萬，相比前一個季度的15000萬有所增長。
This move aligns with previous reports about the company's plans to monetize the platform. Instagram head Adam Mosseri confirmed earlier that the company is "definitely" planning to bring ads to Threads.
這一舉動與關於公司計劃使該平台盈利的先前報告相一致。Instagram負責人亞當·莫瑟裏早前確認，公司「肯定」計劃在Threads上投放廣告。
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Why It Matters: Musk's social media platform and Threads' rival X has been facing a backlash from advertisers due to concerns over explicit content and free speech issues.
爲何這很重要：穆斯克的社交媒體平台和Threads的競爭對手X因涉及淫穢內容和言論自由問題而面臨廣告商的強烈反對。
In September, a report by analytics group Kantar revealed a significant decrease in marketers' trust in X as an advertising platform since its acquisition by Musk, with a predicted 26% decline in ad spending on X for 2025.
在九月，分析機構Kantar的一份報告顯示，自穆斯克收購X以來，營銷人員對該平台作爲廣告平台的信任度顯著下降，預計2025年對X的廣告支出將減少26%。
However, earlier this week, it was reported by the Financial Times that some advertisers are considering a return to X to curry favor with Musk and President-Elect Donald Trump.
然而，早些時候，金融時報報道，一些廣告商正在考慮重返X，以博取穆斯克和當選總統特朗普的歡心。
Meanwhile, last month Meta reported its third-quarter earnings, which showed a revenue beat and a 5% increase in daily activities.
與此同時，去年底Meta公佈了第三季度的業績，顯示營業收入超出預期，日活躍用戶數增加了5%。
During the earnings, the tech giant revealed that it generated $39.8 billion in advertising revenue over the past three months, accounting for 97% of its total revenue.
在業績中，這家科技巨頭透露過去三個月內其廣告營業收入達398億，佔其總營業收入的97%。
However, Meta CFO Susan Li stated that the company does not anticipate Threads to be a significant revenue driver in 2025.
然而，Meta首席財務官蘇珊·李表示，公司預計Threads在2025年不會成爲重大營業收入來源。
