Amazon's Secret Fertility Tracker Project Launched Under Jeff Bezos Reportedly Halted Amid CEO Andy Jassy's Cost-Cutting Drive
Amazon's Secret Fertility Tracker Project Launched Under Jeff Bezos Reportedly Halted Amid CEO Andy Jassy's Cost-Cutting Drive
Amazon.com Inc. (NASDAQ:AMZN) has decided to terminate its secret project aimed at developing an at-home fertility tracker. The project, known internally as "Encore," was part of Amazon's Grand Challenge division.
亞馬遜公司（納斯達克：AMZN）決定終止其祕密項目，旨在開發家庭生育跟蹤器。該項目在內部被稱爲「Encore」，是亞馬遜大挑戰部門的一部分。
What Happened: The decision to disband the team working on the fertility tracker was communicated in October, CNBC reported on Thursday. Employees involved in the project will remain on the payroll until Dec. 27, after which they will receive severance if they haven't secured new positions within the company.
發生了什麼：據CNBC週四報道，解散負責生育跟蹤器團隊的決定是在十月份溝通的。參與該項目的員工將在12月27日之前繼續在公司領取工資，之後如果未能在公司內找到新職位，將獲得遣散費。
The project originated from Amazon's acquisition of bluDiagnostics in 2020, a startup known for its saliva-based fertility tracking device. Despite plans to launch the product this year, technical challenges and high costs led to delays, according to CNBC.
該項目源於亞馬遜在2020年收購bluDiagnostics，這是一家以其基於唾液的生育跟蹤設備而聞名的初創公司。儘管計劃在今年推出該產品，但根據CNBC的報道，技術挑戰和高成本導致了延誤。
Amazon CEO Andy Jassy has been implementing cost-cutting strategies since late 2022, resulting in over 27,000 job cuts and the termination of several projects. This marks a shift from the experimental approach of former CEO Jeff Bezos, who initiated the Grand Challenge in 2014 to explore innovative ideas.
自2022年底以來，亞馬遜首席執行官安迪·賈西一直在實施成本削減策略，導致超過27,000個職位被削減以及若干項目的終止。這標誌着與前任首席執行官傑夫·貝索斯的實驗性方法的轉變，貝索斯於2014年啓動了大挑戰，以探索創新理念。
Amazon spokesperson Margaret Callahan confirmed the layoffs and project discontinuation, emphasizing the company's focus on impactful areas for customers.
亞馬遜發言人瑪格麗特·卡拉漢確認了裁員和項目中止，並強調公司致力於在對客戶有影響的領域發揮作用。
Why It Matters: The discontinuation of the fertility tracker project is part of a broader trend at Amazon, where several experimental initiatives have been shelved. In October 2022, Amazon announced the closure of other experimental features, including Amazon Glow, Amazon Scout, and Amazon Care.
爲什麼這很重要：生育跟蹤器項目的中止是亞馬遜更廣泛趨勢的一部分，多個實驗性計劃已經被擱置。2022年10月，亞馬遜宣佈關閉其他實驗性功能，包括亞馬遜Glow、亞馬遜Scout和亞馬遜Care。
This shift in strategy aligns with Jassy's focus on cost efficiency, contrasting with Bezos's approach that embraced innovation and learning from failure. Bezos has previously stated that Amazon's culture is a "blueprint for business success," emphasizing the importance of customer obsession, innovation, and the willingness to fail. These principles have been central to Amazon's rapid growth, including the success of Amazon Web Services (AWS).
這種策略的轉變與賈西專注於成本效率相一致，形成了與貝索斯所採取的擁抱創新和從失敗中學習的方式的對比。貝索斯曾表示，亞馬遜的文化是「業務成功的藍圖」，強調了對客戶的癡迷、創新和失敗的意願的重要性。這些原則一直是亞馬遜快速增長的核心，包括亞馬遜網絡服務（AWS）的成功。
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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
免責聲明：本內容部分由Benzinga Neuro幫助製作，並經Benzinga編輯審查和發佈。
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