Getty Images Partners With TikTok to Enhance Creative Advertising Solutions Through Symphony Creative Studio Integration
Getty Images Partners With TikTok to Enhance Creative Advertising Solutions Through Symphony Creative Studio Integration
Getty Images and TikTok partner to integrate premium creative content for enhanced advertising through TikTok's Symphony Creative Studio.
Quiver AI Summary
Getty Images announced a new integration with TikTok to enhance the creative capabilities for marketers and advertisers. The collaboration allows users to access Getty Images' vast library of premium imagery and videos directly through TikTok's AI-powered Symphony Creative Studio. This integration aims to help businesses create engaging TikTok-native ads and content more efficiently. Peter Orlowsky from Getty Images highlighted the growing demand for authentic storytelling in advertising, emphasizing the importance of high-quality content. TikTok's Andy Yang noted that this partnership provides marketers with commercially safe content to scale their advertising efforts globally. Overall, the integration is designed to improve content creation, enhance advertising effectiveness, and drive better engagement and conversion rates for businesses on the TikTok platform.
Potential Positives
- Getty Images has partnered with TikTok, enhancing its presence in the rapidly growing social media advertising space.
- The integration provides direct access to Getty Images' extensive library of premium creative content, making it easier for marketers to create effective ads.
- This collaboration aligns with the demand for high-quality, authentic storytelling in advertising, supporting businesses in effectively engaging their audiences.
- The partnership is positioned to potentially drive higher conversion rates for businesses using TikTok for marketing, leveraging superior content to enhance viewer connection.
Potential Negatives
- By partnering with TikTok, Getty Images may be perceived as heavily reliant on a single platform for its marketing and content distribution, which could raise concerns about the company's long-term sustainability and diversification of revenue streams.
- The announcement does not provide any specific metrics or expected outcomes from the partnership, potentially leaving stakeholders questioning the effectiveness and impact of the integration on Getty Images' business performance.
- The integration with TikTok's Symphony Creative Studio may lead to increased competition with other content creators and visual libraries, potentially impacting Getty Images' market position and pricing power in the industry.
A Media Snippet accompanying this announcement is available by clicking on this link.
NEW YORK, Nov. 14, 2024 (GLOBE NEWSWIRE) --
Getty Images
(NYSE: GETY), a preeminent global visual content creator and marketplace, today announced a content integration with TikTok to meet the diverse creative needs of marketers and advertisers. The integration allows advertisers and businesses direct access to Getty Images' vast library of creative imagery and video content through TikTok's AI-powered video generation tool, Symphony Creative Studio.
By integrating Getty Images' premium creative content directly into TikTok's Symphony Creative Studio, users can effortlessly craft TikTok-first ads and organic content that feels native to the platform and increases performance.
"With the surge in demand for authentic storytelling in advertising, the need for captivating, high-quality content to convey these stories effectively to audiences has never been greater,"
said Peter Orlowsky, SVP of Global Strategic Partnerships at Getty Images
. "At Getty Images, we take pride in empowering advertisers to streamline their creative processes. This collaboration offers seamless integration into TikTok's Symphony Creative Studio, giving brands and businesses direct access to our vast library of millions of premium images and videos, ensuring they can create powerful, engaging TikTok-first content with ease."
The integration with Getty Images is part of a wider expansion of TikTok's tools, including Symphony Creative Studio, which aims to support advertisers and content creators with capabilities to make the TikTok creative production process easier and more efficient, bridging the gap between ideation and production.
"At TikTok, we aim to empower advertisers and help them connect with their communities with the power of generative AI,"
said Andy Yang, Head of Monetization Creative Product at TikTok.
"Partnering with Getty Images unlocks a new avenue for marketers to scale their content and drive performance with commercially safe content globally. We are continuously building creative solutions that spark joy, imagination and action."
With Getty Images'
unparalleled creative library
at their fingertips, TikTok advertisers can push creative boundaries and deliver content that captivates and inspires, enhancing the overall impact of their advertising campaigns. As a result, businesses can achieve greater visibility, foster deeper connections with viewers, and ultimately drive higher conversion rates.
Media contact:
Alex Lazarou
alex.lazarou@gettyimages.com
FAQ
What is the new integration between Getty Images and TikTok?
Getty Images has integrated its vast library of premium creative content into TikTok's Symphony Creative Studio for advertisers.
How does this integration benefit advertisers on TikTok?
This integration allows advertisers to access high-quality imagery and videos to create engaging TikTok-first ads easily.
What role does AI play in this partnership?
TikTok's Symphony Creative Studio uses AI to enhance video generation, making it easier for users to produce creative content.
What types of content can advertisers create with this integration?
Advertisers can create both ads and organic content that feel native to the TikTok platform using Getty Images' library.
How will this affect the performance of advertising campaigns on TikTok?
The integration aims to enhance advertising performance by helping businesses create captivating content, leading to higher engagement and conversion rates.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$GETY Insider Trading Activity
$GETY insiders have traded $GETY stock on the open market 36 times in the past 6 months. Of those trades, 0 have been purchases and 36 have been sales.
Here's a breakdown of recent trading of $GETY stock by insiders over the last 6 months:
- CHINH CHU has traded it 6 times. They made 0 purchases and 6 sales, selling 157,266 shares.
- ELIZABETH ANNE VAUGHAN (Chief People Officer) has traded it 2 times. They made 0 purchases and 2 sales, selling 5,188 shares.
- CHO MIKAEL (Senior Vice President) has traded it 4 times. They made 0 purchases and 4 sales, selling 17,026 shares.
- DAINE MARC WESTON (Senior VP, Ecommerce) has traded it 4 times. They made 0 purchases and 4 sales, selling 14,560 shares.
- KENNETH ARRIGO MAINARDIS (Senior Vice President) has traded it 2 times. They made 0 purchases and 2 sales, selling 12,131 shares.
- JENNIFER LEYDEN (Chief Financial Officer) has traded it 2 times. They made 0 purchases and 2 sales, selling 24,552 shares.
- MICHAEL TEASTER (Chief of Staff) has traded it 2 times. They made 0 purchases and 2 sales, selling 2,599 shares.
- GRANT FARHALL (Chief Product Officer) has traded it 2 times. They made 0 purchases and 2 sales, selling 16,343 shares.
- GENE FOCA (Chief Marketing Officer) has traded it 2 times. They made 0 purchases and 2 sales, selling 12,276 shares.
- PETER ORLOWSKY (Senior Vice President) has traded it 2 times. They made 0 purchases and 2 sales, selling 8,580 shares.
- NATHANIEL GANDERT (Chief Technology Officer) has traded it 2 times. They made 0 purchases and 2 sales, selling 8,295 shares.
- KJELTI WILKES KELLOUGH (General Counsel) has traded it 2 times. They made 0 purchases and 2 sales, selling 16,343 shares.
- CRAIG WARREN PETERS (Chief Executive Officer) has traded it 2 times. They made 0 purchases and 2 sales, selling 65,147 shares.
- CHRIS HOEL (Chief Accounting Officer) has traded it 2 times. They made 0 purchases and 2 sales, selling 1,143 shares.
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$GETY Hedge Fund Activity
We have seen 55 institutional investors add shares of $GETY stock to their portfolio, and 37 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- LAIRD NORTON WETHERBY TRUST COMPANY, LLC added 3,912,540 shares (+402.6%) to their portfolio in Q3 2024
- NORTHERN TRUST CORP added 578,034 shares (+502.4%) to their portfolio in Q3 2024
- BLACKROCK, INC. added 531,794 shares (+9.8%) to their portfolio in Q3 2024
- STATE STREET CORP added 466,521 shares (+46.3%) to their portfolio in Q3 2024
- EULAV ASSET MANAGEMENT removed 460,000 shares (-100.0%) from their portfolio in Q2 2024
- TD WATERHOUSE CANADA INC. added 289,343 shares (+inf%) to their portfolio in Q3 2024
- GOLDMAN SACHS GROUP INC removed 221,290 shares (-38.9%) from their portfolio in Q2 2024
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
