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Fubo Debuts 4 New Interactive CTV Ad Formats Including Transactional And Gamified Ads; Says Interactive Streaming Ads Increase Purchase Intent By 47% Across Streaming Platforms

Fubo Debuts 4 New Interactive CTV Ad Formats Including Transactional And Gamified Ads; Says Interactive Streaming Ads Increase Purchase Intent By 47% Across Streaming Platforms

Fubo推出4種新的交互式CTV廣告格式,包括交易型和遊戲化廣告;表示交互式流媒體廣告在各大流媒體平台上增加了47%的購買意圖。
Benzinga ·  11/18 23:02

Interactive Streaming Ads Increase Purchase Intent by 47% Across Streaming Platforms

互動流媒體廣告在流媒體平台上提高了47%的購買意向

FuboTV Inc. (d/b/a Fubo) (NYSE:FUBO), the leading sports-first live TV streaming platform, announced today the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The personalized and dynamic experiences, including transactional and gamified ad formats, are part of Fubo's ongoing commitment to ad innovation and overall strategy to connect, interact with and convert premium audiences.

FuboTV Inc.(以Fubo名義運營)(紐交所:FUBO),領先的以體育爲主的直播電視流媒體平台,今天宣佈推出四種新的互動連接電視(CTV)廣告格式,以進一步推動觀衆的廣告參與。這些個性化和動態體驗,包括交易和遊戲化廣告格式,是Fubo持續致力於廣告創新以及整體策略的一部分,以連接、互動和轉化優質受衆。

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