Roku Shares Off 10% On Possible Trade Desk Plans For TV Operating System
Roku Shares Off 10% On Possible Trade Desk Plans
For TV Operating System
用於電視操作系統
$Roku Inc (ROKU.US)$ shares are off 10% after reports emerged that $The Trade Desk (TTD.US)$ plans to launch a connected TV operating system in 2025's second half.
$Roku Inc (ROKU.US)$ 有報道稱,股價下跌了10% $The Trade Desk (TTD.US)$ 計劃在2025年下半年推出聯網電視操作系統。
The system, called called Ventura, is set to enter crowded field currently dominated by platforms including $Amazon (AMZN.US)$ Fire TV, and $Alphabet-C (GOOG.US)$ TV and Roku.
這個名爲Ventura的系統將進入目前由平台主導的擁擠領域,包括 $亞馬遜 (AMZN.US)$ 消防電視,以及 $谷歌-C (GOOG.US)$ 電視和 Roku。
Unlike its competitors, The Trade Desk does not own content or run a supply-side platform. Instead, it focuses on its demand-side platform, which allows advertisers to purchase digital ad inventory in real time.
與競爭對手不同,The Trade Desk不擁有內容或運行供應方平台。取而代之的是,它專注於其需求方平台,該平台允許廣告商實時購買數字廣告庫存。
According to the report, the company has decided against manufacturing hardware for Ventura and will instead collaborate with smart TV manufacturers and distributors, including airlines and hotel chains, to integrate the software into their devices.
根據該報告,該公司已決定不爲Ventura製造硬件,而是將與智能電視製造商和分銷商(包括航空公司和連鎖酒店)合作,將該軟件集成到他們的設備中。
Roku's stock, which has already fallen over 20% this year.
Roku的股票今年已經下跌了20%以上。